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Anfield Lego Stadium

Fail

The top 5 products take 100% of clicks, so Anfield Lego Stadium is a Fail.

Flapen Score
32
32 / 100
Ranks 1,533 of 1,773 Toys & Games niches · −12 vs the category median of 44
Market size
£14K/yr25K searches / yr
90-day growth
-13.9%search demand this quarter
Competition
100%top-5 click share · 3 brands · 31 sellers

Flapen Score

Anfield Lego Stadium against its category

The dotted line is the Toys & Games average. Past it, Anfield Lego Stadium is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anfield Lego Stadium market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Anfield Lego Stadium 25K times last year and spent an estimated £14K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-13.9%
Conversion, latest week
1.7%
Market size, estimated
£14Ka year
Peak month
December6.7× the quietest month
Top search term
lego anfield stadium6K searches a year

02 · Price

A sale here is worth £31.89.

Listings sell for £31.89 on average, from £18.53 to £63.39. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £31.89 that is £0 to £3K a year per listing.

Average price
£31.89inside the $15 to $100 sweet spot
Price range
£18.53–£63.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #697 within Building & Construction Toys. It carries 1,023 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#697in Building & Construction Toys
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,023per listing
Listings tracked
7

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Anfield Lego Stadium products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

31

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • FOCO69%
  • University Games29%
  • ICONIC PUZZLES2%
  • Open — no brand owns it (0%)

Demand

Anfield Lego Stadium search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 6.7×

Search terms

Top Anfield Lego Stadium search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lego anfield stadium6K/yr
  • anfield lego stadium8K/yr
  • liverpool stadium lego6K/yr
  • anfield3K/yr
  • lego anfield2K/yr

Reviews and returns

What reviews say buyers love and hate about Anfield Lego Stadium

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Value For Money”
19%of negative reviews mention “Size-Overall”
1.5%of orders come back
“I didnt read the information properly so on opening it I was disappointed with the size”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Anfield Lego Stadium questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data