Anfield Lego Stadium
FailThe top 5 products take 100% of clicks, so Anfield Lego Stadium is a Fail.
- Flapen Score
- 32 / 100Ranks 1,533 of 1,773 Toys & Games niches · −12 vs the category median of 4432
- Market size
- £14K/yr25K searches / yr
- 90-day growth
- -13.9%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 31 sellers
Flapen Score
Anfield Lego Stadium against its category
The dotted line is the Toys & Games average. Past it, Anfield Lego Stadium is stronger. Inside it, weaker.
Market
The Anfield Lego Stadium market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Anfield Lego Stadium 25K times last year and spent an estimated £14K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.
01 · Demand
1.7% of searches ended in a purchase last week.
Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.
- Searches, last 12 months
- 25K
- Growth, 90 days vs prior 90
- -13.9%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £14Ka year
- Peak month
- December6.7× the quietest month
- Top search term
- lego anfield stadium6K searches a year
02 · Price
A sale here is worth £31.89.
Listings sell for £31.89 on average, from £18.53 to £63.39. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £31.89 that is £0 to £3K a year per listing.
- Average price
- £31.89inside the $15 to $100 sweet spot
- Price range
- £18.53–£63.39
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #697 within Building & Construction Toys. It carries 1,023 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 86%
- Out of stock, average day
- 0.0%
- Average rank
- #697in Building & Construction Toys
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,023per listing
- Listings tracked
- 7
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Anfield Lego Stadium products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
FOCO Officially Licensed Liverpool FC 3D BRXLZ Bricks Mini Anfield Stadium Football Construction Toy Model
- Price
- £34.03
- Rating
- 4.1/5
- Reviews
- 75
- Age
- 1y ago
FOCO Officially Licensed Liverpool FC 3D BRXLZ Bricks Anfield Stadium Football Construction Building Toy
- Price
- £63.39
- Rating
- 4.2/5
- Reviews
- 924
- Age
- 2y ago
Liverpool FC Anfield Stadium 3D Puzzle 2023 version Red
- Price
- £18.53
- Rating
- 4.4/5
- Reviews
- 125
- Age
- 2y ago
FOCO Officially Licensed Liverpool FC Football BRXLZ Bricks 3D Coach Toy Model - Premier League Construction Toy - 1347 Pieces - Ages 12+ - Sports Merchandise
- Price
- £33.51
- Rating
- 4.3/5
- Reviews
- 964
- Age
- 2y ago
Liverpool FC Stadium 3D Puzzle & Rubiks Cube Gift Set Anfield Stadium Model + Official Liverpool Football Club Rubiks Cube for Kids & Adults Ages 7+
- Price
- £29.14
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Trending
90-day click momentumLiverpool FC Stadium 3D Puzzle & Rubiks Cube Gift Set Anfield Stadium Model + Official Liverpool Football Club Rubiks Cube for Kids & Adults Ages 7+
- Price
- £29.14
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
FOCO Officially Licensed Liverpool FC 3D BRXLZ Bricks Anfield Stadium Football Construction Building Toy
- Price
- £63.39
- Rating
- 4.2/5
- Reviews
- 924
- Age
- 2y ago
Liverpool FC Anfield Stadium 3D Puzzle 2023 version Red
- Price
- £18.53
- Rating
- 4.4/5
- Reviews
- 125
- Age
- 2y ago
FOCO Officially Licensed Liverpool FC 3D BRXLZ Bricks Mini Anfield Stadium Football Construction Toy Model
- Price
- £34.03
- Rating
- 4.1/5
- Reviews
- 75
- Age
- 1y ago
Iconic Puzzles - Liverpool FC Anfield Stadium 100% eco-sustainable wooden puzzle with official license size S 150 pieces jigsaw for children and adults
- Price
- £20.01
- Rating
- 4.5/5
- Reviews
- 93
- Age
- 2y ago
Newest
by launch dateLiverpool FC Stadium 3D Puzzle & Rubiks Cube Gift Set Anfield Stadium Model + Official Liverpool Football Club Rubiks Cube for Kids & Adults Ages 7+
- Price
- £29.14
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
FOCO Officially Licensed Liverpool FC 3D BRXLZ Bricks Mini Anfield Stadium Football Construction Toy Model
- Price
- £34.03
- Rating
- 4.1/5
- Reviews
- 75
- Age
- 1y ago
Iconic Puzzles - Liverpool FC Anfield Stadium 100% eco-sustainable wooden puzzle with official license size S 150 pieces jigsaw for children and adults
- Price
- £20.01
- Rating
- 4.5/5
- Reviews
- 93
- Age
- 2y ago
FOCO Officially Licensed Liverpool FC 3D BRXLZ Bricks Anfield Stadium Football Construction Building Toy
- Price
- £63.39
- Rating
- 4.2/5
- Reviews
- 924
- Age
- 2y ago
Liverpool FC Anfield Stadium 3D Puzzle 2023 version Red
- Price
- £18.53
- Rating
- 4.4/5
- Reviews
- 125
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
31
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- FOCO69%
- University Games29%
- ICONIC PUZZLES2%
- Open — no brand owns it (0%)
Demand
Anfield Lego Stadium search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 6.7×
Search terms
Top Anfield Lego Stadium search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lego anfield stadium6K/yr
- anfield lego stadium8K/yr
- liverpool stadium lego6K/yr
- anfield3K/yr
- lego anfield2K/yr
Reviews and returns
What reviews say buyers love and hate about Anfield Lego Stadium
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
I didnt read the information properly so on opening it I was disappointed with the size
Watch out, it's massive
But not as small as it came
for the price you would think quality control would be better
this took about 15 hours to build so bring your patience
It wasnt cheap so I wouldnt say it was value for money
NOT value for money
the pieces can be a little flimsy if you need to squeeze something in at a funny angle
Love
good value
plus side really looks great
Lovely item which was a Christmas present for my partner
otherwise it's a good balance of value and quality
Oh and the instructions are clear enough for me to work with
Return
1.5% Return rate 38% Fixable by listing
I didnt read the information properly so on opening it I was disappointed with the size
Watch out, it's massive
But not as small as it came
this took about 15 hours to build so bring your patience
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Anfield Lego Stadium questions
Answered from the same tracked data.