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Anbernic Rg35xx

Fail

The top 5 brands take 100% of clicks, so Anbernic Rg35xx is a Fail.

Flapen Score
29
29 / 100
Ranks 1,651 of 1,773 Toys & Games niches · −15 vs the category median of 44
Market size
£28K/yr42K searches / yr
90-day growth
-11.4%search demand this quarter
Competition
82%top-5 click share · 3 brands · 17 sellers

Flapen Score

Anbernic Rg35xx against its category

The dotted line is the Toys & Games average. Past it, Anbernic Rg35xx is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anbernic Rg35xx market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Anbernic Rg35xx 42K times last year and spent an estimated £28K. All 3 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-11.4%
Conversion, latest week
0.6%
Market size, estimated
£28Ka year
Peak month
December4.0× the quietest month
Top search term
anbernic rg35xx29K searches a year

02 · Price

A sale here is worth £117.56.

Listings sell for £117.56 on average, from £57.54 to £344.77. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £117.56 that is £0 to £12K a year per listing.

Average price
£117.56above the $15 to $100 sweet spot
Price range
£57.54–£344.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£12K
Returns
3.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 31.4% of listings are out of stock. The average listing ranks #46 within Electronic Toys. It carries 192 reviews at 3.90 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
31.4%
Average rank
#46in Electronic Toys
Average rating
3.90 starsAmazon United Kingdom average 4.36 stars
Average reviews
192per listing
Listings tracked
10

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 15 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
15 months

Products

Top Anbernic Rg35xx products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£11K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

17

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Airuidas90%
  • Meta6%
  • iTAP5%

Demand

Anbernic Rg35xx search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.0×

Reviews and returns

What reviews say buyers love and hate about Anbernic Rg35xx

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money43%−0.18

Its good,but too expensive

Really over priced for what you get

.perhaps a bit pricey for the hardware specs - screen size/ formfactor

Functionality-Overall15%−0.45

Issues are the camera only records 3 minutes and if something gets in the way of the silly light it won't work which is soo annoying

Wont power on

analogue sticks don't work

Quality-Overall11%−0.13

the control quality needs to be better

it's just terrible

Connectivity-Overall6%−0.11

analogue sticks won't connect to console only d pad

Size-Overall6%+0.70

Felt a bit small at first

Love

Quality-Overall28%−0.13

Excellent device

Good product

As a product they are ok

Ease Of Use16%+0.86

easy to use

Very useful

It's convenient and cool if you're bloggers

Functionality-Overall11%−0.45

The camera works well

It otherwise works well

Fun/Entertainment Experience9%+1.44

Great little gaming machine would recommend

Comfort-Overall8%−0.03

The glasses were comfortable however for a brand new item

Very comfortable to hold

Return

3.9% Return rate 31% Fixable by listing

Size-Overall19%▁▄▁▇██

Felt a bit small at first

Functionality-Overall19%█▄▃▃▂▃

Issues are the camera only records 3 minutes and if something gets in the way of the silly light it won't work which is soo annoying

Wont power on

analogue sticks don't work

Charging7%▁▄█▂▃▂

Wont power on

Value For Money6%▁▁▁▆▃█

Its good,but too expensive

Really over priced for what you get

.perhaps a bit pricey for the hardware specs - screen size/ formfactor

Battery Life6%▁█▄█▇█

FAQ

Common Anbernic Rg35xx questions

Answered from the same tracked data.