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Anbernic

Fail

The top 5 brands take 100% of clicks, so Anbernic is a Fail.

Flapen Score
31
31 / 100
Ranks 1,575 of 1,773 Toys & Games niches · −13 vs the category median of 44
Market size
£46K/yr206K searches / yr
90-day growth
-16.2%search demand this quarter
Competition
67%top-5 click share · 5 brands · 14 sellers

Flapen Score

Anbernic against its category

The dotted line is the Toys & Games average. Past it, Anbernic is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anbernic market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Anbernic 206K times last year and spent an estimated £46K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
206K
Growth, 90 days vs prior 90
-16.2%
Conversion, latest week
0.2%
Market size, estimated
£46Ka year
Peak month
December3.1× the quietest month
Top search term
anbernic133K searches a year

02 · Price

A sale here is worth £101.58.

Listings sell for £101.58 on average, from £33.76 to £344.77. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £101.58 that is £0 to £10K a year per listing.

Average price
£101.58above the $15 to $100 sweet spot
Price range
£33.76–£344.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£10K
Returns
5.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.4% of listings are out of stock. The average listing ranks #58 within Electronic Toys. It carries 71 reviews at 3.81 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
24.4%
Average rank
#58in Electronic Toys
Average rating
3.81 starsAmazon United Kingdom average 4.36 stars
Average reviews
71per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
17 months

Products

Top Anbernic products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

5 rising

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Airuidas67%
  • iTAP28%
  • Blidinner3%
  • xiskt1%
  • Meta1%

Demand

Anbernic search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Anbernic search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anbernic133K/yr
  • anbernic rg35xx29K/yr
  • rg35xx13K/yr
  • ambernic7K/yr
  • anbernic rg35xx plus9K/yr
  • rg34xx4K/yr
  • anbernic rg35xx pro6K/yr
  • rg35xx plus4K/yr

Reviews and returns

What reviews say buyers love and hate about Anbernic

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging17%−0.29

rubbish came and does not even power on or charge

then it powers off

spare cable neither seem to charge

Value For Money16%−0.02

Waste of money

Really over priced for what you get

.perhaps a bit pricey for the hardware specs - screen size/ formfactor

Quality-Overall13%−0.09

the control quality needs to be better

So you need to budget for a quality replacement

it's just terrible

Durability12%−0.18

Breaks easily

Broken before first use

Faulty from start

Functionality-Overall8%−0.33

Issues are the camera only records 3 minutes and if something gets in the way of the silly light it won't work which is soo annoying

analogue sticks don't work

Wont power on

Love

Ease Of Use26%+2.55

Easy to use

Its a nice handheld and I found the UI easy to navigate and it easy to save and load states

is very simple to do has gave me hours of fun if the week I have had it

Functionality-Overall14%−0.33

The camera works well

console kinda works

It otherwise works well

Quality-Overall11%−0.09

Excellent device

Absolutely amazing, nostalgia at its best

Good product

Value For Money10%−0.02

Great little machine, fantastic value

Okay for the money

Great product and price

Fun/Entertainment Experience6%+0.65

Great little gaming machine would recommend

Great little toy for children

great variety of games to play with

Return

5.1% Return rate 24% Fixable by listing

Functionality-Overall25%█▅▄▅▄▆

Issues are the camera only records 3 minutes and if something gets in the way of the silly light it won't work which is soo annoying

analogue sticks don't work

Wont power on

Size-Overall11%▁▃▂▅█▇

Felt a bit small at first

Defective Material/Parts9%█▅█▅▃▄
Charging8%▆▃█▃▃▂

rubbish came and does not even power on or charge

then it powers off

spare cable neither seem to charge

Display-Overall6%▅▅▇█▃▂

FAQ

Common Anbernic questions

Answered from the same tracked data.