Anbernic
FailThe top 5 brands take 100% of clicks, so Anbernic is a Fail.
- Flapen Score
- 31 / 100Ranks 1,575 of 1,773 Toys & Games niches · −13 vs the category median of 4431
- Market size
- £46K/yr206K searches / yr
- 90-day growth
- -16.2%search demand this quarter
- Competition
- 67%top-5 click share · 5 brands · 14 sellers
Flapen Score
Anbernic against its category
The dotted line is the Toys & Games average. Past it, Anbernic is stronger. Inside it, weaker.
Market
The Anbernic market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Anbernic 206K times last year and spent an estimated £46K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.
01 · Demand
0.2% of searches ended in a purchase last week.
Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.
- Searches, last 12 months
- 206K
- Growth, 90 days vs prior 90
- -16.2%
- Conversion, latest week
- 0.2%
- Market size, estimated
- £46Ka year
- Peak month
- December3.1× the quietest month
- Top search term
- anbernic133K searches a year
02 · Price
A sale here is worth £101.58.
Listings sell for £101.58 on average, from £33.76 to £344.77. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £101.58 that is £0 to £10K a year per listing.
- Average price
- £101.58above the $15 to $100 sweet spot
- Price range
- £33.76–£344.77
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£10K
- Returns
- 5.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.4% of listings are out of stock. The average listing ranks #58 within Electronic Toys. It carries 71 reviews at 3.81 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 24.4%
- Average rank
- #58in Electronic Toys
- Average rating
- 3.81 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 71per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 1 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 17 months
Products
Top Anbernic products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
RG40XXV Retro Handheld Game Console - 4.0 IPS Screen Linux System 64GB SD Card with 5528 Classic Games H700 Quad-Core CPU 5G WiFi Bluetooth 4.2 TV Output 3200mAh Battery (white)
- Price
- £80.38
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 1y ago

RG35XX H Linux Retro Handheld Game Console 35xx H with a 64G Card Pre-Loaded 6900 Games RG35XXH 3.5 IPS Screen Supports 5G WiFi Bluetooth HD and TV Output (ANBERNIC RG35XX H-Black-NEW)
- Price
- £65.38
- Rating
- 3.7/5
- Reviews
- 63
- Age
- 2y ago

RG35XX 2024 Retro Handheld Game Console Linux System HD and TV Output 3.5 Inch IPS Screen 64G TF Card 5500+ Classic Games 2600mAh Battery (RG35XX-White)
- Price
- £57.54
- Rating
- 3.8/5
- Reviews
- 283
- Age
- 1y ago

RG40XX H Handheld Game Console rg40xxh Retro Gaming Console 4.0 IPS Screen with 64G TF Card Pre-Installed Games Linux 64-bit System Supports 5G WiFi Bluetooth HDMI and TV Output RG40XX Black
- Price
- £73.53
- Rating
- 3.8/5
- Reviews
- 44
- Age
- 1y ago

RG556 Handheld Game Console 5.48-inch AMOLED Screen Android Retro Video Gaming Player for Adults Kids Boys 4+128G+128GB TF Card 4000+Games (Blue)
- Price
- £192.31
- Rating
- 3.7/5
- Reviews
- 13
- Age
- 2y ago
Trending
90-day click momentum
RG Rotate Retro Handheld Game Console 3.5 Swivel Screen Android Portable Player Unisoc T618 Chip 3GB+32GB 2000mAh Battery Aluminum Alloy Body
- Price
- £131.17
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Ray-Ban Meta (Gen 2) Wayfarer AI Glasses for Men Women 12 MP Camera 3K Ultra HD Video Open-Ear Audio Meta AI 2X Battery Life Matte Black/from Transitions Clear to Grey Lenses
- Price
- £344.77
- Rating
- 4.0/5
- Reviews
- 319
- Age
- 4mo ago

RG Rotate Retro Handheld Game Console 3.5 Swivel Screen Android Portable Player Unisoc T618 Chip 3GB+32GB 2000mAh Battery Aluminum Alloy + Plastic (Black)
- Price
- £109.83
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

RG40XXV Retro Handheld Game Console 4.0 Inch IPS Screen Linux System Built-in 64G TF Card 5528 Games Support TV Output 5G WIFI Bluetooth 4.2 (Black)
- Price
- £76.98
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 1y ago

2026 New Upgrade R36MAX Retro Handheld Game Console with 64GB Built-in 18000+ Classic Games Portable Video Gaming Console Linux System 4.0 Inch IPS Screen 4000mAh Rechargeable Battery-Black
- Price
- £42.94
- Rating
- 3.1/5
- Reviews
- 6
- Age
- 3mo ago
Newest
by launch date
RG Rotate Retro Handheld Game Console 3.5 Swivel Screen Android Portable Player Unisoc T618 Chip 3GB+32GB 2000mAh Battery Aluminum Alloy + Plastic (Black)
- Price
- £109.83
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

RG Rotate Retro Handheld Game Console 3.5 Swivel Screen Android Portable Player Unisoc T618 Chip 3GB+32GB 2000mAh Battery Aluminum Alloy Body
- Price
- £131.17
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

2026 New Upgrade R36MAX Retro Handheld Game Console with 64GB Built-in 18000+ Classic Games Portable Video Gaming Console Linux System 4.0 Inch IPS Screen 4000mAh Rechargeable Battery-Black
- Price
- £42.94
- Rating
- 3.1/5
- Reviews
- 6
- Age
- 3mo ago

Ray-Ban Meta (Gen 2) Wayfarer AI Glasses for Men Women 12 MP Camera 3K Ultra HD Video Open-Ear Audio Meta AI 2X Battery Life Matte Black/from Transitions Clear to Grey Lenses
- Price
- £344.77
- Rating
- 4.0/5
- Reviews
- 319
- Age
- 4mo ago

RG VITA PRO Handheld Game Console RK3576 RGVITA PRO Dual OS Android 14 and Linux System 5.5 IPS INCELL touchscreen 5000mAh Supports WiFi Bluetooth HDMI (RG VITA PRO-Black-new)
- Price
- £167.03
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
14
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- Airuidas67%
- iTAP28%
- Blidinner3%
- xiskt1%
- Meta1%
Demand
Anbernic search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
Search terms
Top Anbernic search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- anbernic133K/yr
- anbernic rg35xx29K/yr
- rg35xx13K/yr
- ambernic7K/yr
- anbernic rg35xx plus9K/yr
- rg34xx4K/yr
- anbernic rg35xx pro6K/yr
- rg35xx plus4K/yr
Reviews and returns
What reviews say buyers love and hate about Anbernic
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
rubbish came and does not even power on or charge
then it powers off
spare cable neither seem to charge
Waste of money
Really over priced for what you get
.perhaps a bit pricey for the hardware specs - screen size/ formfactor
the control quality needs to be better
So you need to budget for a quality replacement
it's just terrible
Breaks easily
Broken before first use
Faulty from start
Issues are the camera only records 3 minutes and if something gets in the way of the silly light it won't work which is soo annoying
analogue sticks don't work
Wont power on
Love
Easy to use
Its a nice handheld and I found the UI easy to navigate and it easy to save and load states
is very simple to do has gave me hours of fun if the week I have had it
The camera works well
console kinda works
It otherwise works well
Excellent device
Absolutely amazing, nostalgia at its best
Good product
Great little machine, fantastic value
Okay for the money
Great product and price
Great little gaming machine would recommend
Great little toy for children
great variety of games to play with
Return
5.1% Return rate 24% Fixable by listing
Issues are the camera only records 3 minutes and if something gets in the way of the silly light it won't work which is soo annoying
analogue sticks don't work
Wont power on
Felt a bit small at first
rubbish came and does not even power on or charge
then it powers off
spare cable neither seem to charge
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Anbernic questions
Answered from the same tracked data.









