Skip to content

Ali G Costume

Fail

Shoppers spend only $64K a year here, so Ali G Costume is a Fail.

Flapen Score
43
43 / 100
Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 44
Market size
£64K/yr180K searches / yr
90-day growth
-13.2%search demand this quarter
Competition
51%top-5 click share · 13 brands · 15 sellers

Flapen Score

Ali G Costume against its category

The dotted line is the Toys & Games average. Past it, Ali G Costume is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ali G Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ali G Costume 180K times last year and spent an estimated £64K. The top 5 brands take 78% of clicks. Demand peaks in Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
180K
Growth, 90 days vs prior 90
-13.2%
Conversion, latest week
1.5%
Market size, estimated
£64Ka year
Peak month
October19.5× the quietest month
Top search term
ali g costume132K searches a year

02 · Price

A sale here is worth £23.57.

Listings sell for £23.57 on average, from £8.27 to £27.83. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £23.57 that is £0 to £2K a year per listing.

Average price
£23.57inside the $15 to $100 sweet spot
Price range
£8.27–£27.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #997 within Fancy Dress. It carries 111 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
97%
Out of stock, average day
11.2%
Average rank
#997in Fancy Dress
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
111per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Ali G Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

13 falling

Sellers

15

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

51%

Top 20: 92%

Open market

17%

  • SERTAS28%
  • Crittygo20%
  • Morph17%
  • Suffolly7%
  • Boyigog6%
  • Xerteam5%
  • Open — no brand owns it (7 brands, 17%)

Demand

Ali G Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 19.5×

Search terms

Top Ali G Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ali g costume132K/yr
  • ali g costume adult35K/yr
  • ali g outfit5K/yr
  • ali g costume kids9K/yr

Reviews and returns

What reviews say buyers love and hate about Ali G Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Material Quality50%−0.34

Wasnt the material I thought it was going to be

Smell50%−0.34

It stinks of fish

Stinks of fish

Love

Quality-Overall100%+4.90

They had no complaints

Return

4.9% Return rate 84% Fixable by listing

Size-Overall82%▇▇███▇
Material Quality5%▅█▃▁▁▄

Wasnt the material I thought it was going to be

Quality-Overall5%▁█▃▄▇▂
Smell2%▁▁▅▆█▁

It stinks of fish

Stinks of fish

Defective Material/Parts1%█▁▁▁▁▂

FAQ

Common Ali G Costume questions

Answered from the same tracked data.