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ali g costume

Skip it

A small market ($64K/yr) — this niche doesn't clear our bar today.

Market size 16Growth 18Conversion 19Competition 57Returns 27Price range 66Avg price 95Brand share 45Review moat 94Quality gap 72

Avg price

Incredible£23.57

avg listing price — sweet spot $15–$100

Review moat

Great110.86

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£8.27–£27.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Returns

Okay4.9%

return rate — above 5% kills the launch gate

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-13.2%

90-day search growth — must beat 0% to launch

Market size

Bad£64K

£64K/yr · 180K searches

According to Flapen's Amazon United Kingdom niche tracking, ali g costume is a £64K/yr Amazon United Kingdom market (180K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 43/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

ali g costume market data

Units sold / yr
3K–3K
avg 0–100/product
Revenue / yr
£59K–£71K
units × avg price
Conversion rate
1.5%
Avg BSR
#997
Page quality
0%
Prime
97%
Sponsored
86%
Out of stock
11.2%
Avg brand age
41 months
Avg seller age
211 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

15

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

51%

Top 20: 92%

Open market

17%

  • SERTAS28%
  • Crittygo20%
  • Morph17%
  • Suffolly7%
  • Boyigog6%
  • Xerteam5%
  • Open — no brand owns it (7 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.2% search growth over the last 90 days.
45K35KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 19.5×

Top ali g costume search terms

  • ali g costume132K/yr
  • ali g costume adult35K/yr
  • ali g outfit5K/yr
  • ali g costume kids9K/yr
All search terms

Top ali g costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£3K8%£5K12%£8K16%£10K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about ali g costume

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall100%

“They had no complaints”

What buyers complain about

Material Quality50%

“Wasnt the material I thought it was going to be”

Smell50%

“It stinks of fish”

Top return reasons

Size-Overall82%
Material Quality5%
Quality-Overall5%
Smell2%
Defective Material/Parts1%
Advertised Vs Actual Product1%
Comfort-Overall1%
Value For Money1%
Shape/Style1%
Stitch/Finish/Polish1%

Common questions

Is ali g costume profitable to sell on Amazon United Kingdom?
The niche generates £64K/yr across 29 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -13.2%. Flapen's verdict: Skip it (43/100).
How competitive is the ali g costume niche?
13 brands and 15 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in ali g costume?
Top complaints mined from reviews: Material Quality, Smell. The return rate is 4.9%.
When does demand for ali g costume peak?
Demand peaks in Oct–Nov; the busiest month runs 19.5× the quietest.
What does it cost to enter the ali g costume niche?
Listings span £8.27–£27.83; the average listing price is £23.57 (sweet spot $15–$100). The average incumbent carries 111 reviews — the moat a new listing must climb.