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Akedo

Fail

The top 5 brands take 100% of clicks, so Akedo is a Fail.

Flapen Score
42
42 / 100
Ranks 971 of 1,773 Toys & Games niches · −2 vs the category median of 44
Market size
£16K/yr93K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
41%top-5 click share · 4 brands · 96 sellers

Flapen Score

Akedo against its category

The dotted line is the Toys & Games average. Past it, Akedo is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Akedo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Akedo 93K times last year and spent an estimated £16K. All 4 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
0.7%
Market size, estimated
£16Ka year
Top search term
akedo49K searches a year

02 · Price

A sale here is worth £24.40.

Listings sell for £24.40 on average, from £12.41 to £44.34. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £24.40 that is £0 to £2K a year per listing.

Average price
£24.40inside the $15 to $100 sweet spot
Price range
£12.41–£44.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

7% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 29.6% of listings are out of stock. The average listing ranks #2,783 within Play Figures. It carries 827 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
7%
Prime listings
72%
Out of stock, average day
29.6%
Average rank
#2,783in Play Figures
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
827per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Akedo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£476£953£1K£2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

96

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

41%

Top 20: 92%

Open market

0%

  • Akedo80%
  • Giochi Preziosi12%
  • Famosa7%
  • Zavvi1%
  • Open — no brand owns it (0%)

Demand

Akedo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 7 of 12 months tracked

Search terms

Top Akedo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • akedo49K/yr
  • akedo warriors29K/yr
  • akedo toys15K/yr

Reviews and returns

What reviews say buyers love and hate about Akedo

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability61%−0.71

pieces break off too easily for price

Already broken after 3 days

A day or two later some of the ninja turtles' weapons started to fall apart too

Quality-Overall28%−0.22

Quality is terrible for the price

So quality wise, I have concerns

Love

Fun/Entertainment Experience67%+4.90

kids love it

Great toy

He loves the toy

Return

0.8% Return rate 0% Fixable by listing

Defective Material/Parts19%▁▆▁▁█▁
Durability13%▁█▁▁▁▁

pieces break off too easily for price

Already broken after 3 days

A day or two later some of the ninja turtles' weapons started to fall apart too

Thickness13%▁▁▁▁█▁
Value For Money13%▁▁█▁▁▁
Quality-Overall13%

Quality is terrible for the price

So quality wise, I have concerns

FAQ

Common Akedo questions

Answered from the same tracked data.