1st Birthday Gifts for Girls
MaybeThe top 5 brands take only 38% of clicks. But buyers convert on only 2.4% of searches, so 1st Birthday Gifts for Girls is a Maybe.
- Flapen Score
- 57 / 100Top 12% of 1,773 Toys & Games niches · +13 vs the category median of 4457
- Market size
- £164K/yr459K searches / yr
- 90-day growth
- +8.4%search demand this quarter
- Competition
- 28%top-5 click share · 44 brands · 108 sellers
Flapen Score
1st Birthday Gifts for Girls against its category
The dotted line is the Toys & Games average. Past it, 1st Birthday Gifts for Girls is stronger. Inside it, weaker.
Market
The 1st Birthday Gifts for Girls market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 1st Birthday Gifts for Girls 459K times last year and spent an estimated £164K. The top 5 brands take 38% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
2.4% of searches ended in a purchase last week.
Shoppers searched for this 459K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £164K a year.
- Searches, last 12 months
- 459K
- Growth, 90 days vs prior 90
- +8.4%
- Conversion, latest week
- 2.4%
- Market size, estimated
- £164Ka year
- Peak month
- December4.6× the quietest month
- Top search term
- first birthday gifts for girls113K searches a year
02 · Price
A sale here is worth £14.84.
Listings sell for £14.84 on average, from £2.35 to £28.33. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £14.84 that is £0 to £1K a year per listing.
- Average price
- £14.84under the $15 to $100 sweet spot
- Price range
- £2.35–£28.33
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #42 within Arts & Crafts. It carries 2,825 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 97%
- Out of stock, average day
- 3.8%
- Average rank
- #42in Arts & Crafts
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,825per listing
- Listings tracked
- 60
04 · Newcomers
Amazon counts 15 of last year's 19 launches as successful.
19 products launched here in the last 12 months. Amazon counts 15 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 19
- Successful launches
- 15Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top 1st Birthday Gifts for Girls products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
MAHUAOYIXI Baby Girl First Birthday Sweater Casual Long Sleeve Crew Neck Letter Flower Embroidery Ribbed Knit Pullover Warm Sweater Toddler Clothes Knitwear Girls Birthday Gift (Pink 12-18 Months)
- Price
- £14.30
- Rating
- 4.6/5
- Reviews
- 115
- Age
- 2y ago
Lehoo Castle Wooden Unicorn Kids Drum Kit for Toddler Girls 1-3
- Price
- £21.17
- Rating
- 4.3/5
- Reviews
- 717
- Age
- 7mo ago
Umatoll Baby Balance Bike for 1 Year Old Girls 12-24 Months Toddler Balance Bike with Removable Basket Adjustable Seat 4 Wheels Infant Bike First Birthday Gift (Pink)
- Price
- £24.79
- Rating
- 4.8/5
- Reviews
- 5,199
- Age
- 3y ago
Busy Board for Toddlers Montessori Sensory Toys Activity Board for Fine Motor Skills Preschool Educational Learning Gifts for 1 2 3 4 5 Year Old Girls & Boys Autism Toys Car Airplane Travel Toy
- Price
- £14.19
- Rating
- 4.5/5
- Reviews
- 765
- Age
- 3y ago
LeapFrog 603603 Shapes & Sharing Picnic Basket Baby Toy Educational and Interactive 16 Pieces for Creative and Learning Play For Boys & Girls 6 months 1 2 3 Year Olds Pink One Size
- Price
- £16.31
- Rating
- 4.8/5
- Reviews
- 4,742
- Age
- 8y ago
Trending
90-day click momentum
Toyzey Wooden Toys Cars Ramp Race Tracks Unicorn Gifts for Girls Age 1 2 3 Year Olds Girl Gifts for 1 2 3 Year Olds Toddler Toy Age 1 2 Montessori Toys for 1 Year Old Birthday Gifts Baby Toy Pink
- Price
- £15.61
- Rating
- 4.5/5
- Reviews
- 913
- Age
- 4mo ago
Lehoo Castle Wooden Unicorn Kids Drum Kit for Toddler Girls 1-3
- Price
- £21.17
- Rating
- 4.3/5
- Reviews
- 717
- Age
- 7mo ago
Hallmark Age 1 Birthday Card for Little Girl - Winnie-The-Pooh Design
- Price
- £2.35
- Rating
- 4.7/5
- Reviews
- 1,828
- Age
- 6y ago
MAHUAOYIXI Baby Girl First Birthday Sweater Casual Long Sleeve Crew Neck Letter Flower Embroidery Ribbed Knit Pullover Warm Sweater Toddler Clothes Knitwear Girls Birthday Gift (Pink 12-18 Months)
- Price
- £14.30
- Rating
- 4.6/5
- Reviews
- 115
- Age
- 2y ago
Lehoo Castle Wooden Unicorn Ramp Toy 4 Rollers Toddler Toys for Girls
- Price
- £16.60
- Rating
- 4.2/5
- Reviews
- 355
- Age
- 9mo ago
Newest
by launch dateToyzey Wooden Toys Cars Ramp Race Tracks Unicorn Gifts for Girls Age 1 2 3 Year Olds Girl Gifts for 1 2 3 Year Olds Toddler Toy Age 1 2 Montessori Toys for 1 Year Old Birthday Gifts Baby Toy Pink
- Price
- £15.61
- Rating
- 4.5/5
- Reviews
- 913
- Age
- 4mo ago
Lehoo Castle Wooden Unicorn Kids Drum Kit for Toddler Girls 1-3
- Price
- £21.17
- Rating
- 4.3/5
- Reviews
- 717
- Age
- 7mo ago
Music Mat Baby Toys 0-6 months Toddler Toys for 1 2 3 Year Old Girls Gifts for 1 2 3 Year Old Girls Birthday Presents 1st Birthday Gifts for Girls Toys for 1+ Year Old Girls Sensory Toys for Baby
- Price
- £13.61
- Rating
- 4.6/5
- Reviews
- 145
- Age
- 7mo ago
Lehoo Castle Wooden Unicorn Ramp Toy 4 Rollers Toddler Toys for Girls
- Price
- £16.60
- Rating
- 4.2/5
- Reviews
- 355
- Age
- 9mo ago
Toys Gifts for 1 Year Old Girls Baby Girl Toy 12 18 Months Musical Sensory Bus with Xylophone Shape Sorter Pull Along Toy for 12-18M Birthday Chirstmas Present
- Price
- £12.97
- Rating
- 4.2/5
- Reviews
- 48
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
44 falling
Sellers
108
Top-5 brand share
38%
Top 20: 81%
Top-5 click share
28%
Top 20: 67%
Open market
56%
- Lehoo Castle11%
- MAHUAOYIXI8%
- LeapFrog8%
- KALOISYHE6%
- Umatoll5%
- Joyreal5%
Demand
1st Birthday Gifts for Girls search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.6×
Search terms
Top 1st Birthday Gifts for Girls search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- first birthday gifts for girls113K/yr
- baby girl toys140K/yr
- baby girl 1st birthday gifts23K/yr
- gifts for 1 year olds girls17K/yr
- 1yr old girl birthday present10K/yr
- baby girl toys 1 year old31K/yr
- toys for 1yr girl12K/yr
- birthday gift for 1 year old girl12K/yr
- girls first birthday gifts11K/yr
- gifts for a 1 year old girl11K/yr
Reviews and returns
What reviews say buyers love and hate about 1st Birthday Gifts for Girls
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
small parts
Bigger than expected
It's small
not sure its worth the price
Overpriced
This is a little expensive
Broke quickly
Broke after initial use
broke within a few weeks
Didnt work
Also doesn't work very well
Toy not working
Disappointed with quality
Defective low quality
It felt very low quality
Love
Fun and Engaging
plays with it every day
A great toy
Good Quality Card
Excellent product
Its is a lovely quality puzzle
Beautiful Gift
Birthday gift
Great gift
Great value
Good price
Good value for money
Lovely colours
The colours are vibrant
Bright colours
Return
1.2% Return rate 30% Fixable by listing
small parts
Bigger than expected
It's small
Disappointed with quality
Defective low quality
It felt very low quality
not a good look for a present
keep in mind that its not a suitable gift
Packaging terrible so difficult to give as gift
Didnt work
Also doesn't work very well
Toy not working
Broken toy
Item defective
One of the toys isnt working
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 1st Birthday Gifts for Girls questions
Answered from the same tracked data.