1st Birthday Gifts for Girls

Shoppers searched for this 459K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £164K a year.

Searches, last 12 months

459K

Growth, 90 days vs prior 90

+8.4%

Conversion, latest week

2.4%

Market size, estimated

£164Ka year

Peak month

December4.6× the quietest month

Top search term

first birthday gifts for girls113K searches a year

Listings sell for £14.84 on average, from £2.35 to £28.33. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £14.84 that is £0 to £1K a year per listing.

Average price

£14.84under the $15 to $100 sweet spot

Price range

£2.35–£28.33

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

1.2%of orders · Amazon United Kingdom median 0.6%

93% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #42 within Arts & Crafts. It carries 2,825 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

97%

Out of stock, average day

3.8%

Average rank

#42in Arts & Crafts

Average rating

4.52 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,825per listing

Listings tracked

60

19 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

19

Successful launches

15Amazon's first-year sales bar

Average brand age

34 months