Skip to content

Yamaha Guitar

Fail

The top 5 brands take 100% of clicks, so Yamaha Guitar is a Fail.

Flapen Score
35
35 / 100
Ranks 138 of 171 Musical Instruments & DJ niches · −9 vs the category median of 44
Market size
£241K/yr121K searches / yr
90-day growth
-18.4%search demand this quarter
Competition
62%top-5 click share · 5 brands · 23 sellers

Flapen Score

Yamaha Guitar against its category

The dotted line is the Musical Instruments & DJ average. Past it, Yamaha Guitar is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yamaha Guitar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Yamaha Guitar 121K times last year and spent an estimated £241K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £241K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
-18.4%
Conversion, latest week
1.6%
Market size, estimated
£241Ka year
Peak month
December2.3× the quietest month
Top search term
yamaha acoustic guitar42K searches a year

02 · Price

A sale here is worth £128.00.

Listings sell for £128.00 on average, from £11.67 to £304.89. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £128.00 that is £0 to £13K a year per listing.

Average price
£128.00above the $15 to $100 sweet spot
Price range
£11.67–£304.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£13K
Returns
2.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #23 within Musical Instruments & DJ. It carries 1,139 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
90%
Out of stock, average day
5.4%
Average rank
#23in Musical Instruments & DJ
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,139per listing
Listings tracked
21

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Yamaha Guitar products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£24K£48K£72K£96K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

23

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 99%

Open market

0%

  • Yamaha84%
  • Fender8%
  • Taylor Guitars5%
  • Jeasona2%
  • Martin Smith2%

Demand

Yamaha Guitar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Yamaha Guitar search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • yamaha acoustic guitar42K/yr
  • yamaha guitar22K/yr
  • yamaha f310 acoustic guitar9K/yr
  • yamaha f31018K/yr
  • yamaha guitar acoustic9K/yr
  • taylor guitar8K/yr
  • yamaha fg800 acoustic guitar4K/yr
  • guitar yamaha6K/yr
  • acoustic guitar yamaha4K/yr
  • yamaha f335 acoustic guitar148/yr

Reviews and returns

What reviews say buyers love and hate about Yamaha Guitar

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Size-Overall”
2.9%of orders come back
“Guitar case won't fit”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Yamaha Guitar questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data