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Yamaha Guitar

Fail

The top 5 brands take 100% of clicks, so Yamaha Guitar is a Fail.

Flapen Score
35
35 / 100
Ranks 138 of 171 Musical Instruments & DJ niches · −9 vs the category median of 44
Market size
£241K/yr121K searches / yr
90-day growth
-18.4%search demand this quarter
Competition
62%top-5 click share · 5 brands · 23 sellers

Flapen Score

Yamaha Guitar against its category

The dotted line is the Musical Instruments & DJ average. Past it, Yamaha Guitar is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yamaha Guitar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Yamaha Guitar 121K times last year and spent an estimated £241K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £241K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
-18.4%
Conversion, latest week
1.6%
Market size, estimated
£241Ka year
Peak month
December2.3× the quietest month
Top search term
yamaha acoustic guitar42K searches a year

02 · Price

A sale here is worth £128.00.

Listings sell for £128.00 on average, from £11.67 to £304.89. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £128.00 that is £0 to £13K a year per listing.

Average price
£128.00above the $15 to $100 sweet spot
Price range
£11.67–£304.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£13K
Returns
2.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #23 within Musical Instruments & DJ. It carries 1,139 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
90%
Out of stock, average day
5.4%
Average rank
#23in Musical Instruments & DJ
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,139per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Yamaha Guitar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£24K£48K£72K£96K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

0%

  • Yamaha84%
  • Fender8%
  • Taylor Guitars5%
  • Jeasona2%
  • Martin Smith2%

Demand

Yamaha Guitar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Yamaha Guitar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yamaha acoustic guitar42K/yr
  • yamaha guitar22K/yr
  • yamaha f310 acoustic guitar9K/yr
  • yamaha f31018K/yr
  • yamaha guitar acoustic9K/yr
  • taylor guitar8K/yr
  • yamaha fg800 acoustic guitar4K/yr
  • guitar yamaha6K/yr
  • acoustic guitar yamaha4K/yr
  • yamaha f335 acoustic guitar148/yr

Reviews and returns

What reviews say buyers love and hate about Yamaha Guitar

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.09

Guitar case won't fit

Cover doesn't fit

Too small

Quality-Overall17%−0.02

Not the best

Poor quality

Definitely not quality

Tune Retention15%−0.05

The strings it comes with a poor

go out of tune more so than Steel strung

Only problem needs tuning after a good play more than previous guitars I've had

Strap/String Quality13%−0.01

Good guitar, Bad strings

So if you're planning to get one and for some reason want to look at the string in all its glory, don't, you won't be able to re-string it

No strap peg

Value For Money7%+2.35

Waste of money

Love

Quality-Overall28%−0.02

Good quality

superb craftsmanship, beautiful too

Feels really well made

Value For Money22%+2.35

Worth every penny

Good value for money

Really good for the price

Audio Quality11%+1.03

Good sound

the tone sounds beautiful

Lovely guitar, great sound

Tune Retention10%−0.05

Very good guitar I really enjoyed the ease of use when compared to my first acoustic guitar It was easy to tune the chords

Great Guitar, very good price and it comes with everything needed

Great tone and easy to use once I had tuned it unlike the Squire Stratocaster I ordered previously which came perfectly tuned

Size-Overall6%−0.09

it fits OK

its absolutely superb the action is fantastic size is perfect all round a top guitar for relatively reasonable price 5 *****

it is the perfect size for her

Return

2.9% Return rate 25% Fixable by listing

Strap/String Quality19%▇▆▇█▅▆

Good guitar, Bad strings

So if you're planning to get one and for some reason want to look at the string in all its glory, don't, you won't be able to re-string it

No strap peg

Size-Overall16%▇▆▇▅▃█

Guitar case won't fit

Cover doesn't fit

Too small

Defective Material/Parts15%▃▄▆█▄▂
Audio Quality11%▃▅▅▁█▅
Quality-Overall10%▄▅▂█▃▃

Not the best

Poor quality

Definitely not quality

FAQ

Common Yamaha Guitar questions

Answered from the same tracked data.