yamaha guitar
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Good£128.00avg listing price — sweet spot $15–$100
Review moat
Good1,138.81avg incumbent reviews — the moat a new listing must climb
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£241K£241K/yr · 121K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Price range
Okay£11.67–£304.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-18.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, yamaha guitar is a £241K/yr Amazon United Kingdom market (121K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
yamaha guitar market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £160K–£192K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #23
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 62%
- Out of stock
- 5.4%
- Avg brand age
- 65 months
- Avg seller age
- 206 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
23
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 99%
Open market
0%
- Yamaha84%
- Fender8%
- Taylor Guitars5%
- Jeasona2%
- Martin Smith2%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -18.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Top yamaha guitar search terms
- yamaha acoustic guitar42K/yr
- yamaha guitar22K/yr
- yamaha f310 acoustic guitar9K/yr
- yamaha f31018K/yr
- yamaha guitar acoustic9K/yr
- taylor guitar8K/yr
- yamaha fg800 acoustic guitar4K/yr
- guitar yamaha6K/yr
- acoustic guitar yamaha4K/yr
- yamaha f335 acoustic guitar148/yr
Top yamaha guitar products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yamaha F310 Full Size Steel String Acoustic Guitar Traditional Western Body Tobacco Brown Sunburst
Yamaha£106.754.6★2,621 rev
Yamaha F310 - Full Size Steel String Acoustic Guitar - Traditional Western Body - Natural
Yamaha£100.454.6★2,621 rev
Yamaha FG800 the iconic beginners acoustic guitar with an authentic sound for adults and teenagers 4/4 wooden guitar in natural
Yamaha£234.794.6★152 rev
Taylor GS Mini Guitar Strap chocolate brown One size
Taylor Guitars£22.514.6★72 rev
YAMAHA F400 Acoustic Guitar Dreadnought-Style Body Scale 25 Satin Finish Beginner-Friendly Playability Rich Balanced Tone Stylish Design Smoky Black
Yamaha£119.204.0★35 rev
Newest
by launch date
YAMAHA F400 Acoustic Guitar Dreadnought-Style Body Scale 25 Satin Finish Beginner-Friendly Playability Rich Balanced Tone Stylish Design Natural Satin
Yamaha£121.0335 rev
YAMAHA FS400 Acoustic Guitar Compact Concert Body Scale 25 Narrower String Spacing Ultra-Thin Polyurethane Finish Modern Matte Design Natural Satin
Yamaha£118.6735 rev
Fender California Debut Redondo Dreadnought Acoustic Perfect Beginner Guitar with Free Virtual Lessons and Easy-to-play Neck Black
Fender£86.31813 rev
Yamaha C40 Classical Guitar 4/4 Wood Guitar (65 cm Scale 25 9/16) 6 Nylon Strings for Beginners Natural
Yamaha£94.0182 rev
YAMAHA F400 Acoustic Guitar Dreadnought-Style Body Scale 25 Satin Finish Beginner-Friendly Playability Rich Balanced Tone Stylish Design Smoky Black
Yamaha£119.2035 rev
Trending
90-day click momentumTaylor GS Mini Guitar Strap chocolate brown One size
Taylor Guitars£22.514.6★
Jeasona Guitar Cap Electric Accessories for Men Guitar Gifts for Guitarists
Jeasona£11.674.7★
YAMAHA F400 Acoustic Guitar Dreadnought-Style Body Scale 25 Satin Finish Beginner-Friendly Playability Rich Balanced Tone Stylish Design Smoky Black
Yamaha£119.204.0★
Yamaha FG800M the iconic beginners acoustic guitar with an authentic sound for adults and teenagers 4/4 wooden guitar in matt natural Voucher for 2 Online lessons from Yamaha Music School
Yamaha£202.314.6★
YAMAHA FS400 Acoustic Guitar Compact Concert Body Scale 25 Narrower String Spacing Ultra-Thin Polyurethane Finish Modern Matte Design Natural Satin
Yamaha£118.674.0★
What buyers say about yamaha guitar
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Worth every penny”
“Good sound”
“Very good guitar I really enjoyed the ease of use when compared to my first acoustic guitar It was easy to tune the chords”
“it fits OK”
“Great strap”
“easy to do”
“Decent enough guitar and sounds ok,”
“comfortable fit”
“soft material what I wanted”
What buyers complain about
“Guitar case won't fit”
“Not the best”
“The strings it comes with a poor”
“Good guitar, Bad strings”
“Waste of money”
“It won't fit the thickness of an acoustic”
“This type of hat is not normally my style”
Top return reasons
Common questions
- Is yamaha guitar profitable to sell on Amazon United Kingdom?
- The niche generates £241K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Skip it (35/100).
- How competitive is the yamaha guitar niche?
- 5 brands and 23 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in yamaha guitar?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Tune Retention. The return rate is 2.9%.
- When does demand for yamaha guitar peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the yamaha guitar niche?
- Listings span £11.67–£304.89; the average listing price is £128.00 (sweet spot $15–$100). The average incumbent carries 1,139 reviews — the moat a new listing must climb.