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Ukulele

Fail

Demand is soft, at -16.7% this quarter, so Ukulele is a Fail.

Flapen Score
43
43 / 100
Ranks 91 of 171 Musical Instruments & DJ niches · −1 vs the category median of 44
Market size
£277K/yr569K searches / yr
90-day growth
-16.7%search demand this quarter
Competition
68%top-5 click share · 10 brands · 25 sellers

Flapen Score

Ukulele against its category

The dotted line is the Musical Instruments & DJ average. Past it, Ukulele is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ukulele market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ukulele 569K times last year and spent an estimated £277K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 569K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £277K a year.

Searches, last 12 months
569K
Growth, 90 days vs prior 90
-16.7%
Conversion, latest week
2.0%
Market size, estimated
£277Ka year
Peak month
December3.2× the quietest month
Top search term
ukulele349K searches a year

02 · Price

A sale here is worth £24.42.

Listings sell for £24.42 on average, from £14.18 to £45.88. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £24.42 that is £6K to £12K a year per listing.

Average price
£24.42inside the $15 to $100 sweet spot
Price range
£14.18–£45.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£6K–£12K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #11 within Musical Instruments & DJ. It carries 7,099 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
81%
Out of stock, average day
4.1%
Average rank
#11in Musical Instruments & DJ
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,099per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Ukulele products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£28K£55K£83K£111K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

25

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

11%

  • Martin Smith40%
  • Mad About25%
  • Winzz11%
  • Aklot5%
  • Everjoys4%
  • Crystals3%
  • Open — no brand owns it (4 brands, 11%)

Demand

Ukulele search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Ukulele search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ukulele349K/yr
  • ukulele for adults59K/yr
  • ukulele for kids75K/yr
  • ukelele20K/yr
  • concert ukulele17K/yr
  • kids ukulele15K/yr
  • soprano ukulele9K/yr
  • concert ukulele for adults5K/yr
  • ukele5K/yr
  • left handed ukulele5K/yr

Reviews and returns

What reviews say buyers love and hate about Ukulele

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Tune Retention38%−0.37

the stings are difficult to tune

Doesn't stay tuned

I can not for the life of me get it tuned

Strap/String Quality19%−0.04

the strings dont stay in tune for long enough to play the instrument

strings are cheap they took ages to set in

No spare strings supplied though

Advertised Vs Actual Product9%+0.53

Missing items or poor description

Quality-Overall9%+2.15

Rubbish, broken tuning pegs

quality is poor

Such a poor quality

Durability7%−0.07

This is absolutely awful, just bought it for my son and within 10 minutes the string broke and fell apart

Falls apart as soon as you touch it

Love

Quality-Overall30%+2.15

Really well produced and functional

Brilliant bit of kit

Amazing quality

Value For Money25%+1.06

Exceptional value for money

Seems ok for the money

Good value

Audio Quality9%+0.18

a very good sound

Doesn't sound cheap

sweet sound

Tune Retention9%−0.37

My grandson loves his 'guitar'

Greta little ukulele for my 10 year old to play on and practice

Color4%+0.13

nice colour

Absolutely beautiful colour

Really nice weight love the colour

Return

2.0% Return rate 40% Fixable by listing

Size-Overall31%▆█▆▇▇▇

Firstly the size is a lot smaller than represented on the listing

Quality-Overall15%█▄▆▅▇█

Rubbish, broken tuning pegs

quality is poor

Such a poor quality

Tune Retention13%▆▇▄█▅▅

the stings are difficult to tune

Doesn't stay tuned

I can not for the life of me get it tuned

Strap/String Quality10%▇▄█▄▇▃

the strings dont stay in tune for long enough to play the instrument

strings are cheap they took ages to set in

No spare strings supplied though

Audio Quality6%▅▇▅▄▅█

FAQ

Common Ukulele questions

Answered from the same tracked data.