Ukulele
FailDemand is soft, at -16.7% this quarter, so Ukulele is a Fail.
- Flapen Score
- 43 / 100Ranks 91 of 171 Musical Instruments & DJ niches · −1 vs the category median of 4443
- Market size
- £277K/yr569K searches / yr
- 90-day growth
- -16.7%search demand this quarter
- Competition
- 68%top-5 click share · 10 brands · 25 sellers
Flapen Score
Ukulele against its category
The dotted line is the Musical Instruments & DJ average. Past it, Ukulele is stronger. Inside it, weaker.
Market
The Ukulele market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ukulele 569K times last year and spent an estimated £277K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
2.0% of searches ended in a purchase last week.
Shoppers searched for this 569K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £277K a year.
- Searches, last 12 months
- 569K
- Growth, 90 days vs prior 90
- -16.7%
- Conversion, latest week
- 2.0%
- Market size, estimated
- £277Ka year
- Peak month
- December3.2× the quietest month
- Top search term
- ukulele349K searches a year
02 · Price
A sale here is worth £24.42.
Listings sell for £24.42 on average, from £14.18 to £45.88. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £24.42 that is £6K to £12K a year per listing.
- Average price
- £24.42inside the $15 to $100 sweet spot
- Price range
- £14.18–£45.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £6K–£12K
- Returns
- 2.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #11 within Musical Instruments & DJ. It carries 7,099 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 81%
- Out of stock, average day
- 4.1%
- Average rank
- #11in Musical Instruments & DJ
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,099per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Ukulele products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Martin Smith 21 Inch Soprano Ukulele Starter Set Natural
- Price
- £14.46
- Rating
- 4.2/5
- Reviews
- 15,605
- Age
- 20y ago

Mad About SU8 Soprano Ukulele in Light Blue
- Price
- £15.59
- Rating
- 4.4/5
- Reviews
- 6,179
- Age
- 7y ago

Martin Smith 21 Inch Soprano Ukulele Starter Set Black
- Price
- £14.60
- Rating
- 4.2/5
- Reviews
- 15,605
- Age
- 14y ago

Winzz Ukulele Concert 23 Inches Blue-green Ukulele Beginner Kit for Adults and Children Unique Color Design
- Price
- £32.01
- Rating
- 4.5/5
- Reviews
- 3,283
- Age
- 5y ago

Aklot Concert Ukulele Solid Mahogany Ukelele 23 Inch Ukele Professional Uke With Free Online Course 8 Packs Beginner Starter Kits(Gig Bag Picks Tuner Strap String Cleaning Cloth Instruction Book)
- Price
- £44.06
- Rating
- 4.7/5
- Reviews
- 8,756
- Age
- 9y ago
Trending
90-day click momentum
Mad About SU8 Soprano Ukulele - Blue
- Price
- £17.13
- Rating
- 4.4/5
- Reviews
- 6,179
- Age
- 12y ago

Mad About SU8 Soprano Ukulele in Light Blue
- Price
- £15.59
- Rating
- 4.4/5
- Reviews
- 6,179
- Age
- 7y ago

Martin Smith 21 Inch Soprano Ukulele Starter Set Natural
- Price
- £14.46
- Rating
- 4.2/5
- Reviews
- 15,605
- Age
- 20y ago

Aklot Concert Ukulele Solid Mahogany Ukelele 23 Inch Ukele Professional Uke With Free Online Course 8 Packs Beginner Starter Kits(Gig Bag Picks Tuner Strap String Cleaning Cloth Instruction Book)
- Price
- £44.06
- Rating
- 4.7/5
- Reviews
- 8,756
- Age
- 9y ago

Mad About SU8 Soprano Ukulele - Black
- Price
- £18.31
- Rating
- 4.4/5
- Reviews
- 6,179
- Age
- 12y ago
Newest
by launch date
Crystal 21 Soprano Ukulele for Beginners with Gig Bag Felt Pick & Spare Strings Ukulele for Adults Perfect Musical Instrument for Learning & Fun Natural
- Price
- £15.36
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 1y ago

Enya Soprano Ukulele Nova U Mini Simple 21 Carbon Fiber Travel UkuleleWith Beginner Kit includes Case Strap Capo and Strings (Black)
- Price
- £45.88
- Rating
- 4.6/5
- Reviews
- 1,417
- Age
- 4y ago

Winzz Ukulele Concert 23 Inches Blue-green Ukulele Beginner Kit for Adults and Children Unique Color Design
- Price
- £32.01
- Rating
- 4.5/5
- Reviews
- 3,283
- Age
- 5y ago

Dripex 23 Inch Concert Ukulele Small Guitar Ukelele Professonial Wood Ukulele Starter with Beginners Kit Quality Musical String Instrument for Adults or Kids (Natural Color)
- Price
- £26.49
- Rating
- 4.4/5
- Reviews
- 617
- Age
- 5y ago

Winzz Kids Adults Ukulele Soprano Beginner Kit 21 Inches Ukulele Set Blue-green with 8 Accessories Unique Color Design
- Price
- £26.97
- Rating
- 4.5/5
- Reviews
- 3,283
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
25
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
11%
- Martin Smith40%
- Mad About25%
- Winzz11%
- Aklot5%
- Everjoys4%
- Crystals3%
- Open — no brand owns it (4 brands, 11%)
Demand
Ukulele search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Search terms
Top Ukulele search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ukulele349K/yr
- ukulele for adults59K/yr
- ukulele for kids75K/yr
- ukelele20K/yr
- concert ukulele17K/yr
- kids ukulele15K/yr
- soprano ukulele9K/yr
- concert ukulele for adults5K/yr
- ukele5K/yr
- left handed ukulele5K/yr
Reviews and returns
What reviews say buyers love and hate about Ukulele
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the stings are difficult to tune
Doesn't stay tuned
I can not for the life of me get it tuned
the strings dont stay in tune for long enough to play the instrument
strings are cheap they took ages to set in
No spare strings supplied though
Missing items or poor description
Rubbish, broken tuning pegs
quality is poor
Such a poor quality
This is absolutely awful, just bought it for my son and within 10 minutes the string broke and fell apart
Falls apart as soon as you touch it
Love
Really well produced and functional
Brilliant bit of kit
Amazing quality
Exceptional value for money
Seems ok for the money
Good value
a very good sound
Doesn't sound cheap
sweet sound
My grandson loves his 'guitar'
Greta little ukulele for my 10 year old to play on and practice
nice colour
Absolutely beautiful colour
Really nice weight love the colour
Return
2.0% Return rate 40% Fixable by listing
Firstly the size is a lot smaller than represented on the listing
Rubbish, broken tuning pegs
quality is poor
Such a poor quality
the stings are difficult to tune
Doesn't stay tuned
I can not for the life of me get it tuned
the strings dont stay in tune for long enough to play the instrument
strings are cheap they took ages to set in
No spare strings supplied though
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ukulele questions
Answered from the same tracked data.









