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Trumpet

Fail

Demand is soft, at -9.5% this quarter, so Trumpet is a Fail.

Flapen Score
48
48 / 100
Top 33% of 171 Musical Instruments & DJ niches · +4 vs the category median of 44
Market size
£111K/yr123K searches / yr
90-day growth
-9.5%search demand this quarter
Competition
60%top-5 click share · 15 brands · 38 sellers

Flapen Score

Trumpet against its category

The dotted line is the Musical Instruments & DJ average. Past it, Trumpet is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Trumpet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Trumpet 123K times last year and spent an estimated £111K. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
-9.5%
Conversion, latest week
1.8%
Market size, estimated
£111Ka year
Peak month
December3.7× the quietest month
Top search term
trumpet76K searches a year

02 · Price

A sale here is worth £48.72.

Listings sell for £48.72 on average, from £7.06 to £124.65. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £48.72 that is £0 to £5K a year per listing.

Average price
£48.72inside the $15 to $100 sweet spot
Price range
£7.06–£124.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
3.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #9 within Musical Instruments & DJ. It carries 591 reviews at 3.92 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
96%
Out of stock, average day
6.3%
Average rank
#9in Musical Instruments & DJ
Average rating
3.92 starsAmazon United Kingdom average 4.36 stars
Average reviews
591per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Trumpet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£33K£44K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

15 flat

Sellers

38

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

60%

Top 20: 97%

Open market

21%

  • Bontempi27%
  • CAHAYA12%
  • SONICAKE12%
  • VICASKY10%
  • Tyenaza9%
  • EASTROCK9%

Demand

Trumpet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Trumpet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • trumpet76K/yr
  • toy trumpet13K/yr
  • trumpet for kids13K/yr
  • kids trumpet12K/yr
  • trumpets5K/yr
  • plastic trumpet5K/yr

Reviews and returns

What reviews say buyers love and hate about Trumpet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall36%−0.51

Cheap and nasty rubbish

Low quality

Bad quality, item returned

Audio Quality15%−0.19

Poor quality, not very good sound

makes no sound

Impossible to make any sound

Durability9%−0.02

it's broke easily

In less than a week my 3 year old son broke more than half of the keys

Shape/Style6%−0.13

Looks and feels tacky

Adhesion/Stickiness6%−0.13

Sticking valves

Love

Quality-Overall25%−0.51

Good quality product

it comes in a well made

the whole set feels well-made

Value For Money12%+0.69

Good value for money

I think its price of £139.99 is a good value

it is a good value for money

Audio Quality11%−0.19

Sound quality is decent

A brilliant starter instrument that actually sounds decent

holds a nice sound

Ease Of Use7%+0.49

I found it easy enough to use as well

makes it easy to store away after use

You also get a manual that is quite easy to read and to understand

Metal Quality5%+0.25

It appears to be genuine brass and beautifully made

The gold finish looks great

with that shiny gold-plated finish that gives it a bit of a premium feel even though its in the budget category

Return

3.1% Return rate 16% Fixable by listing

Functionality-Overall20%▄▆▇▅▅█
Quality-Overall18%▄▃█▅▂▃

Cheap and nasty rubbish

Low quality

Bad quality, item returned

Defective Material/Parts17%█▃▂▂▂▃
Size-Overall11%▁▁▁▆█▁

The trumpet is smaller than a standard Bb trumpet

As a pocket trumpet its smaller

Value For Money8%▁█▁▄▂▃

Not worth the price

FAQ

Common Trumpet questions

Answered from the same tracked data.