Skip to content

Tascam

Fail

The top 5 brands take 100% of clicks, so Tascam is a Fail.

Flapen Score
28
28 / 100
Ranks 160 of 171 Musical Instruments & DJ niches · −16 vs the category median of 44
Market size
£80K/yr95K searches / yr
90-day growth
-11.2%search demand this quarter
Competition
59%top-5 click share · 3 brands · 33 sellers

Flapen Score

Tascam against its category

The dotted line is the Musical Instruments & DJ average. Past it, Tascam is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tascam market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tascam 95K times last year and spent an estimated £80K. All 3 brands take every click. Demand peaks in Nov. Flapen scores it 28 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
-11.2%
Conversion, latest week
0.5%
Market size, estimated
£80Ka year
Peak month
November1.7× the quietest month
Top search term
zoom recorder30K searches a year

02 · Price

A sale here is worth £164.28.

Listings sell for £164.28 on average, from £68.43 to £415.99. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £164.28 that is £0 to £16K a year per listing.

Average price
£164.28above the $15 to $100 sweet spot
Price range
£68.43–£415.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£16K
Returns
4.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #184 within Musical Instruments & DJ. It carries 384 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
91%
Out of stock, average day
6.9%
Average rank
#184in Musical Instruments & DJ
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
384per listing
Listings tracked
22

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Tascam products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£32K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

33

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

0%

  • Zoom74%
  • TASCAM25%
  • BOSS1%

Demand

Tascam search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Tascam search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zoom recorder30K/yr
  • tascam16K/yr
  • tascam recorder14K/yr
  • field recorder9K/yr
  • 4 track recorder5K/yr
  • multitrack recorder5K/yr
  • zoom microphone3K/yr
  • zoom h43K/yr
  • 32 bit float recorder2K/yr
  • portable recording devices3K/yr

Reviews and returns

What reviews say buyers love and hate about Tascam

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Touch/Button Controls13%−0.08

The user interface is awful - looks like something from the 80s, and it's very fiddly with tiny buttons and submenus

Only issue is it's a small touch screen

Tiny touch screen makes this almost useless

Noise Level13%−0.04

bad body noise when handling

not particularly loud when replaying despite following all the guidance in relation to its use

Audio Quality11%−0.10

Awful sound quality

Not really the cleanest audio

Recording Feature11%+0.60

saying it wasn't present so couldn't record even though it was a good quality SanDisk 256GB Extreme microSDXC card

the recording quality is simply not as good

Which kind of made it useless as my recordings would have been up to an hour or more

Advertised Vs Actual Product8%−0.03

Does not do as says

Love

Quality-Overall22%+2.21

Great for practising or putting together quality demos

The best hands down improve in quality I've seen from any product

Excellent product

Recording Feature18%+0.60

Good sound recordings

The recorder is superb

Fabulous for recording my guitar practice etc

Ease Of Use13%−0.06

Easy to use

They're easy to replace

Simple to use and great clarity

Audio Quality11%−0.10

found the sound quality really good

the clear sound is brilliant

Improves all audio massively

Microphone7%+0.82

The lavalier mic is discreet yet robust

What makes this so great is being able to do semi-professional XLR recording setups. indie filmaking

works really well with an external microphone

Return

4.9% Return rate 4% Fixable by listing

Recording Feature12%█▅▅█▇▄

saying it wasn't present so couldn't record even though it was a good quality SanDisk 256GB Extreme microSDXC card

the recording quality is simply not as good

Which kind of made it useless as my recordings would have been up to an hour or more

Functionality-Overall11%▁▄▅█▄▇
Audio Quality10%█▂▃▅▄▃

Awful sound quality

Not really the cleanest audio

Compatibility-Overall10%▁▄▄▂▃█
Microphone8%▅▄▃▄█▂

FAQ

Common Tascam questions

Answered from the same tracked data.