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Synthesizer

Fail

Buyers convert on only 0.2% of searches, so Synthesizer is a Fail.

Flapen Score
40
40 / 100
Ranks 110 of 171 Musical Instruments & DJ niches · −4 vs the category median of 44
Market size
£123K/yr376K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
23%top-5 click share · 14 brands · 58 sellers

Flapen Score

Synthesizer against its category

The dotted line is the Musical Instruments & DJ average. Past it, Synthesizer is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Synthesizer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Synthesizer 376K times last year and spent an estimated £123K. The top 5 brands take 78% of clicks. Demand peaks in Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 376K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £123K a year.

Searches, last 12 months
376K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
0.2%
Market size, estimated
£123Ka year
Peak month
December2.1× the quietest month
Top search term
synthesizer127K searches a year

02 · Price

A sale here is worth £182.55.

Listings sell for £182.55 on average, from £11.35 to £1216.46. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £182.55 that is £0 to £18K a year per listing.

Average price
£182.55above the $15 to $100 sweet spot
Price range
£11.35–£1216.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£18K
Returns
3.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #64 within Musical Instruments & DJ. It carries 1,428 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
98%
Out of stock, average day
2.5%
Average rank
#64in Musical Instruments & DJ
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,428per listing
Listings tracked
92

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
49 months

Products

Top Synthesizer products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 23% of clicks, no more. An open shelf where new products get seen.

£0£2K£5K£7K£10K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

58

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

23%

Top 20: 57%

Open market

15%

  • Behringer43%
  • KORG14%
  • Akai Professional7%
  • Stylophone7%
  • Donner7%
  • ROLAND7%
  • Open — no brand owns it (8 brands, 15%)

Demand

Synthesizer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Search terms

Top Synthesizer search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • synthesizer127K/yr
  • behringer109K/yr
  • behringer synth38K/yr
  • synth34K/yr
  • korg26K/yr
  • synthesiser8K/yr
  • korg synthesizer7K/yr
  • synthesizer keyboard8K/yr
  • behringer synthesizer6K/yr
  • mini synthesizer4K/yr

Reviews and returns

What reviews say buyers love and hate about Synthesizer

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Quality-Overall”
3.1%of orders come back
“Low quality”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Synthesizer questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data