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Synthesizer

Fail

Buyers convert on only 0.2% of searches, so Synthesizer is a Fail.

Flapen Score
40
40 / 100
Ranks 110 of 171 Musical Instruments & DJ niches · −4 vs the category median of 44
Market size
£123K/yr376K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
23%top-5 click share · 14 brands · 58 sellers

Flapen Score

Synthesizer against its category

The dotted line is the Musical Instruments & DJ average. Past it, Synthesizer is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Synthesizer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Synthesizer 376K times last year and spent an estimated £123K. The top 5 brands take 78% of clicks. Demand peaks in Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 376K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £123K a year.

Searches, last 12 months
376K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
0.2%
Market size, estimated
£123Ka year
Peak month
December2.1× the quietest month
Top search term
synthesizer127K searches a year

02 · Price

A sale here is worth £182.55.

Listings sell for £182.55 on average, from £11.35 to £1216.46. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £182.55 that is £0 to £18K a year per listing.

Average price
£182.55above the $15 to $100 sweet spot
Price range
£11.35–£1216.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£18K
Returns
3.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #64 within Musical Instruments & DJ. It carries 1,428 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
98%
Out of stock, average day
2.5%
Average rank
#64in Musical Instruments & DJ
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,428per listing
Listings tracked
92

04 · Newcomers

Amazon counts 4 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
49 months

Products

Top Synthesizer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

£0£2K£5K£7K£10K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

58

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

23%

Top 20: 57%

Open market

15%

  • Behringer43%
  • KORG14%
  • Akai Professional7%
  • Stylophone7%
  • Donner7%
  • ROLAND7%
  • Open — no brand owns it (8 brands, 15%)

Demand

Synthesizer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Search terms

Top Synthesizer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • synthesizer127K/yr
  • behringer109K/yr
  • behringer synth38K/yr
  • synth34K/yr
  • korg26K/yr
  • synthesiser8K/yr
  • korg synthesizer7K/yr
  • synthesizer keyboard8K/yr
  • behringer synthesizer6K/yr
  • mini synthesizer4K/yr

Reviews and returns

What reviews say buyers love and hate about Synthesizer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall13%+0.82

Low quality

Some people say it feels low quality

Disappointing Hardware Quality. Confirmed by Akai/InMusic

Audio Quality10%+0.50

The sound quality is not high end

noise, buzzing and hiss

It only produced sound in one of it's four settings with far lower output than the other one

Functionality-Overall8%−0.15

Cant even reset to factory

Doesn't Work

Regrettably it didnt work

Value For Money6%+0.89

Should be cheaper for what you get

which was £50 more expensive

Waste of Money

Noise Level5%−0.07

It is just a noise machine that in my opinion sounds horrible

comes with all you need to start making noise

noise, buzzing and hiss

Love

Quality-Overall19%+0.82

Excellent product

The build quality is reasonable

Excellent quality breakout box

Value For Money16%+0.89

Good price

Good value for money

Great value for money

Audio Quality13%+0.50

Sound quality is nice

So many great sounds straight out the box

Incredible sounds

Ease Of Use6%+0.42

Easy to use

easy to figure out

It is very user friendly

Advertised Vs Actual Product5%+0.26

Item as advertised

As described

Does what it says on the box

Return

3.1% Return rate 10% Fixable by listing

Functionality-Overall17%█▇█▇▇▆

Cant even reset to factory

Doesn't Work

Regrettably it didnt work

Compatibility-Overall16%▇█▆▅██

Needs better cubase integration

Nor compatable

Does not work with Fl Studio 25 properly

Audio Quality11%▇▆▅▆▇█

The sound quality is not high end

noise, buzzing and hiss

It only produced sound in one of it's four settings with far lower output than the other one

Defective Material/Parts9%█▇▆██▆
Size-Overall5%▇▅█▄▇▄

FAQ

Common Synthesizer questions

Answered from the same tracked data.