- Flapen Score
- 40 / 100Ranks 110 of 171 Musical Instruments & DJ niches · −4 vs the category median of 4440
- Market size
- £123K/yr376K searches / yr
- 90-day growth
- -14.6%search demand this quarter
- Competition
- 23%top-5 click share · 14 brands · 58 sellers
Flapen Score
Synthesizer against its category
The dotted line is the Musical Instruments & DJ average. Past it, Synthesizer is stronger. Inside it, weaker.
Market
The Synthesizer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Synthesizer 376K times last year and spent an estimated £123K. The top 5 brands take 78% of clicks. Demand peaks in Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
0.2% of searches ended in a purchase last week.
Shoppers searched for this 376K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £123K a year.
- Searches, last 12 months
- 376K
- Growth, 90 days vs prior 90
- -14.6%
- Conversion, latest week
- 0.2%
- Market size, estimated
- £123Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- synthesizer127K searches a year
02 · Price
A sale here is worth £182.55.
Listings sell for £182.55 on average, from £11.35 to £1216.46. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £182.55 that is £0 to £18K a year per listing.
- Average price
- £182.55above the $15 to $100 sweet spot
- Price range
- £11.35–£1216.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£18K
- Returns
- 3.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #64 within Musical Instruments & DJ. It carries 1,428 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 98%
- Out of stock, average day
- 2.5%
- Average rank
- #64in Musical Instruments & DJ
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,428per listing
- Listings tracked
- 92
04 · Newcomers
Amazon counts 4 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Synthesizer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Donner B1 Analog Bass Synthesizer and Sequencer
- Price
- £73.59
- Rating
- 4.4/5
- Reviews
- 234
- Age
- 3y ago

MOOG Messenger - Next-Gen Monophonic Analog Keyboard Synthesizer with 32 Keys 64-Step Sequencer 256 Presets and RES BASS Compensation
- Price
- £463.79
- Rating
- 4.8/5
- Reviews
- 53
- Age
- 11mo ago

Behringer RD-78 Classic Analog Drum Machine with 15 Drum Sounds 34 Rhythm Presets 16-Step Sequencer for Music Production and Live Performance
- Price
- £106.18
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 1y ago

Behringer TD-3-MO-AM Modded Out Analog Bass Line Synthesizer with VCO MIDI-Controllable VCF and Sub-Harmonics Oscillator
- Price
- £107.00
- Rating
- 4.6/5
- Reviews
- 124
- Age
- 5y ago

Korg - Volca FM2 - Compact 6 Voice Digital FM Synthesizer and Sequencer
- Price
- £97.12
- Rating
- 4.5/5
- Reviews
- 256
- Age
- 4y ago
Trending
90-day click momentum
Akai Professional MPC Sample Standalone Portable Sampler Sequencer and Effects Processor with Rechargeable Battery USB-C Built-in Speaker and Microphone
- Price
- £274.63
- Rating
- 4.7/5
- Reviews
- 334
- Age
- 4mo ago

Donner B1 Analog Bass Synthesizer and Sequencer
- Price
- £73.59
- Rating
- 4.4/5
- Reviews
- 234
- Age
- 3y ago

Behringer RD-78 Classic Analog Drum Machine with 15 Drum Sounds 34 Rhythm Presets 16-Step Sequencer for Music Production and Live Performance
- Price
- £106.18
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 1y ago

Behringer UMC204HD Audiophile 2x4 24-Bit/192 kHz USB Audio/MIDI Interface with Midas Mic Preamplifiers | For Recording Microphones and Instruments
- Price
- £55.99
- Rating
- 4.5/5
- Reviews
- 8,202
- Age
- 11y ago

Behringer POWERPLAY P2 Ultra-Compact Personal In-Ear Monitor Amplifier
- Price
- £21.05
- Rating
- 4.6/5
- Reviews
- 3,463
- Age
- 8y ago
Newest
by launch date
Akai Professional MPC Sample Standalone Portable Sampler Sequencer and Effects Processor with Rechargeable Battery USB-C Built-in Speaker and Microphone
- Price
- £274.63
- Rating
- 4.7/5
- Reviews
- 334
- Age
- 4mo ago

MOOG Messenger - Next-Gen Monophonic Analog Keyboard Synthesizer with 32 Keys 64-Step Sequencer 256 Presets and RES BASS Compensation
- Price
- £463.79
- Rating
- 4.8/5
- Reviews
- 53
- Age
- 11mo ago

Donner ESSENTIAL L1 Synthesizer with 64-Step Sequencer S2C Magnetic Modular System Portable Synth CV/GATE/SYNC I/O
- Price
- £231.54
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 1y ago

Behringer RD-78 Classic Analog Drum Machine with 15 Drum Sounds 34 Rhythm Presets 16-Step Sequencer for Music Production and Live Performance
- Price
- £106.18
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 1y ago

Roland JUNO-D6 | 61-Note Synth-Action Keyboard with ZEN-Core & 3800 Sounds
- Price
- £588.26
- Rating
- 4.7/5
- Reviews
- 32
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 23% of clicks. An open shelf where new products get seen.
Brands
14 falling
Sellers
58
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
23%
Top 20: 57%
Open market
15%
- Behringer43%
- KORG14%
- Akai Professional7%
- Stylophone7%
- Donner7%
- ROLAND7%
- Open — no brand owns it (8 brands, 15%)
Demand
Synthesizer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.1×
Search terms
Top Synthesizer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- synthesizer127K/yr
- behringer109K/yr
- behringer synth38K/yr
- synth34K/yr
- korg26K/yr
- synthesiser8K/yr
- korg synthesizer7K/yr
- synthesizer keyboard8K/yr
- behringer synthesizer6K/yr
- mini synthesizer4K/yr
Reviews and returns
What reviews say buyers love and hate about Synthesizer
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Low quality
Some people say it feels low quality
Disappointing Hardware Quality. Confirmed by Akai/InMusic
The sound quality is not high end
noise, buzzing and hiss
It only produced sound in one of it's four settings with far lower output than the other one
Cant even reset to factory
Doesn't Work
Regrettably it didnt work
Should be cheaper for what you get
which was £50 more expensive
Waste of Money
It is just a noise machine that in my opinion sounds horrible
comes with all you need to start making noise
noise, buzzing and hiss
Love
Excellent product
The build quality is reasonable
Excellent quality breakout box
Good price
Good value for money
Great value for money
Sound quality is nice
So many great sounds straight out the box
Incredible sounds
Easy to use
easy to figure out
It is very user friendly
Item as advertised
As described
Does what it says on the box
Return
3.1% Return rate 10% Fixable by listing
Cant even reset to factory
Doesn't Work
Regrettably it didnt work
Needs better cubase integration
Nor compatable
Does not work with Fl Studio 25 properly
The sound quality is not high end
noise, buzzing and hiss
It only produced sound in one of it's four settings with far lower output than the other one
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Synthesizer questions
Answered from the same tracked data.









