Skip to content

Smoke Machine Fluid

brand-locked demand (top 5 brands take 100% of clicks) — Smoke Machine Fluid doesn't clear our bar today.

Flapen Score

40
Skip it
Market size 28Growth 36Conversion 96Competition 8Returns 96Price range 23Avg price 41Brand share 0Review moat 58Quality gap 37
This niche Category average

Is Smoke Machine Fluid profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Smoke Machine Fluid is a £124K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 40/100.

Smoke Machine Fluid: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +8.7% over the last 90 days and 13.1% of searches end in a purchase.

£124K

revenue / yr

Units sold / yr13K
Search volume / yr+8.7%87K
Conversion rate13.1%
Avg price£10.88

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 22
Top-5 product click share90%
Open market0%
Avg brand age78 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement30%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews1,181

Top Smoke Machine Fluid products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

£0£12K£25K£37K£50K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

22

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • QTX73%
  • The Glowhouse22%
  • beamz3%
  • PaintGlow2%

Smoke Machine Fluid demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume87KCVR13.1%Products10Brands4Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews1,181Avg BSR#20
15K10KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 7.4×

Top Smoke Machine Fluid search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • smoke machine fluid30K/yr
  • fog machine liquid24K/yr
  • fog fluid8K/yr
  • smoke machine liquid12K/yr
  • smoke fluid7K/yr
  • fog liquid4K/yr
  • fog machine fluid3K/yr

What reviews say buyers love and hate about Smoke Machine Fluid

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Quality-Overall30%

Great quality

Durability20%

Lasts ages

Functionality-Overall13%

Worked well in my basic QTX HZ-3

Value For Money10%

Good stuff definitely worth paying a little extra for

Material Quality10%

it feels reliable

Smoke Machine Fluid return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

11%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
39%
2Smell
15%
3Compatibility-Overall
15%
4Defective Material/Parts
11%
5Color
7%

Common Smoke Machine Fluid questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Smoke Machine Fluid 40/100 on Amazon United Kingdom — Skip it. The niche generates £124K/yr across 10 tracked products. Search demand moved +8.7% over the last 90 days.
Search demand for Smoke Machine Fluid on Amazon United Kingdom peaks in Oct–Nov, where the busiest month runs 7.4× the quietest.