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Smoke Machine Fluid

Fail

The top 5 brands take 100% of clicks, so Smoke Machine Fluid is a Fail.

Flapen Score
40
40 / 100
Ranks 110 of 171 Musical Instruments & DJ niches · −4 vs the category median of 44
Market size
£124K/yr87K searches / yr
90-day growth
+8.7%search demand this quarter
Competition
90%top-5 click share · 4 brands · 22 sellers

Flapen Score

Smoke Machine Fluid against its category

The dotted line is the Musical Instruments & DJ average. Past it, Smoke Machine Fluid is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smoke Machine Fluid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Smoke Machine Fluid 87K times last year and spent an estimated £124K. All 4 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

13.1% of searches ended in a purchase last week.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.1% of those searches ended in a purchase. Searches in the last 90 days moved +8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £124K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
+8.7%
Conversion, latest week
13.1%
Market size, estimated
£124Ka year
Peak month
October7.4× the quietest month
Top search term
smoke machine fluid30K searches a year

02 · Price

A sale here is worth £10.88.

Listings sell for £10.88 on average, from £5.29 to £17.88. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £10.88 that is £8K to £11K a year per listing.

Average price
£10.88under the $15 to $100 sweet spot
Price range
£5.29–£17.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£11K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Musical Instruments & DJ. It carries 1,181 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
70%
Out of stock, average day
0.0%
Average rank
#20in Musical Instruments & DJ
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,181per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Smoke Machine Fluid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

£0£12K£25K£37K£50K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

22

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • QTX73%
  • The Glowhouse22%
  • beamz3%
  • PaintGlow2%

Demand

Smoke Machine Fluid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 7.4×

Search terms

Top Smoke Machine Fluid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smoke machine fluid30K/yr
  • fog machine liquid24K/yr
  • fog fluid8K/yr
  • smoke machine liquid12K/yr
  • smoke fluid7K/yr
  • fog liquid4K/yr
  • fog machine fluid3K/yr

Reviews and returns

What reviews say buyers love and hate about Smoke Machine Fluid

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Quality-Overall30%+1.93

Great quality

Good product

Good quality, used this for a Halloween event, and it worked wonders

Durability20%+1.12

Lasts ages

Liquid lasts a long time too which means its excellent value

Functionality-Overall13%+0.69

Worked well in my basic QTX HZ-3

It works really well with lighting too

Value For Money10%+0.50

Good stuff definitely worth paying a little extra for

Material Quality10%+0.50

it feels reliable

Return

0.8% Return rate 11% Fixable by listing

Functionality-Overall39%█▁▁▂▆▃
Smell15%▁█▂▁▁▅
Compatibility-Overall15%▁▁██▁▁
Defective Material/Parts11%▁▁▁█▁▅
Color7%▁▁▁▁█▁

FAQ

Common Smoke Machine Fluid questions

Answered from the same tracked data.