smoke machine fluid
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Good1,180.7avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.88avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+8.7%90-day search growth — must beat 0% to launch
Market size
Okay£124K£124K/yr · 87K searches
Price range
Bad£5.29–£17.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, smoke machine fluid is a £124K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 40/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
smoke machine fluid market data
- Units sold / yr
- 10K–13K
- avg 750–1,000/product
- Revenue / yr
- £109K–£136K
- units × avg price
- Conversion rate
- 13.1%
- Avg BSR
- #20
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 30%
- Out of stock
- 0.0%
- Avg brand age
- 78 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
22
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- QTX73%
- The Glowhouse22%
- beamz3%
- PaintGlow2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.7% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 7.4×
Top smoke machine fluid search terms
- smoke machine fluid30K/yr
- fog machine liquid24K/yr
- fog fluid8K/yr
- smoke machine liquid12K/yr
- smoke fluid7K/yr
- fog liquid4K/yr
- fog machine fluid3K/yr
Top smoke machine fluid products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
QTX Fog Fluid 5Ltr High Density Smoke Machine Liquid Professional Water-Based Fog Juice for DJ Stage Disco Halloween & Party Fog Effects Clean Low Odour Mist for Most Foggers 5 Litres
QTX£12.564.6★4,360 rev
QTX Fog Fluid High Density Smoke Machine Liquid Professional Water-Based Fog Juice for DJ Stage Disco Halloween & Party Fog Effects Clean Low Odour Mist for Most Foggers 1 Litres
QTX£5.444.6★4,360 rev
The Glowhouse Long Lasting High Density Smoke Fog Fluid DJ & Party Effect Mist Haze Liquid for Machines 1.75L
The Glowhouse£14.014.6★740 rev
QTX High Grade Fog Fluid Orange 1L Liquid Smoke for Fog Machine Long-Lasting Smoke Machine Fluid Water-Based Fog Machine Liquid for Machines Up to 900W 1 Litre Orange
QTX£5.294.4★483 rev
QTX Fog Juice 5 Litre Smoke Machine Liquid for Fogger Haze FX & DJ Lighting Non-Toxic & Residue-Free Safe for Pets & People Quick Dispersion Ideal for Halloween Parties & Event Effects
QTX£11.264.6★430 rev
Newest
by launch dateThe Glowhouse Long Lasting High Density Smoke Fog Fluid DJ & Party Effect Mist Haze Liquid for Machines 1.75L
The Glowhouse£14.01740 rev
beamz FSMF5H High Density Smoke Machine Fluid 5L - Thick Long-Lasting Fog Liquid for DJ Events Theatre Productions Stage Effects & Parties - Non-Toxic Odourless & Biodegradable Solution
beamz£17.8821 rev
QTX | Haze Fluid 5L Quality Fog Juice for All Smoke Machines Medium Density No Residue Non-Toxic Ideal for Gigs Parties Bonfire Night Fireworks Stage & Club Lighting
QTX£11.59468 rev
Extreme Fx Smoke Fluid Long Lasting High Density Fog Fluid DJ & Party Effect Mist Haze Liquid Smoke machine fluid for Smoke Machine & Haze Machine for Halloween 5L
PaintGlow£16.81318 rev
QTX | Low Level Fog Fluid Non-Toxic & Water-Based | 1 Litre
QTX£8.3338 rev
Trending
90-day click momentumQTX Fog Juice 5 Litre Smoke Machine Liquid for Fogger Haze FX & DJ Lighting Non-Toxic & Residue-Free Safe for Pets & People Quick Dispersion Ideal for Halloween Parties & Event Effects
QTX£11.264.6★
beamz FSMF5H High Density Smoke Machine Fluid 5L - Thick Long-Lasting Fog Liquid for DJ Events Theatre Productions Stage Effects & Parties - Non-Toxic Odourless & Biodegradable Solution
beamz£17.884.7★
QTX High Grade Fog Fluid Orange 1L Liquid Smoke for Fog Machine Long-Lasting Smoke Machine Fluid Water-Based Fog Machine Liquid for Machines Up to 900W 1 Litre Orange
QTX£5.294.4★
QTX Fog Fluid 5Ltr High Density Smoke Machine Liquid Professional Water-Based Fog Juice for DJ Stage Disco Halloween & Party Fog Effects Clean Low Odour Mist for Most Foggers 5 Litres
QTX£12.564.6★
QTX | Low Level Fog Fluid Non-Toxic & Water-Based | 1 Litre
QTX£8.334.2★
What buyers say about smoke machine fluid
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality”
“Lasts ages”
“Worked well in my basic QTX HZ-3”
“Good stuff definitely worth paying a little extra for”
“it feels reliable”
“The liquid itself seems clean”
“which actually worked well indoors because it did not leave the room looking like a nightclub for ages”
“easy on the machine”
Top return reasons
Common questions
- Is smoke machine fluid profitable to sell on Amazon United Kingdom?
- The niche generates £124K/yr across 10 tracked products. 90-day search growth is +8.7%. Flapen's verdict: Skip it (40/100).
- How competitive is the smoke machine fluid niche?
- 4 brands and 22 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- When does demand for smoke machine fluid peak?
- Demand peaks in Oct–Nov; the busiest month runs 7.4× the quietest.
- What does it cost to enter the smoke machine fluid niche?
- Listings span £5.29–£17.88; the average listing price is £10.88 (sweet spot $15–$100). The average incumbent carries 1,181 reviews — the moat a new listing must climb.