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Saxophone

Fail

Buyers convert on only 0.3% of searches, so Saxophone is a Fail.

Flapen Score
43
43 / 100
Ranks 91 of 171 Musical Instruments & DJ niches · −1 vs the category median of 44
Market size
£89K/yr170K searches / yr
90-day growth
-12.4%search demand this quarter
Competition
56%top-5 click share · 15 brands · 55 sellers

Flapen Score

Saxophone against its category

The dotted line is the Musical Instruments & DJ average. Past it, Saxophone is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Saxophone market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Saxophone 170K times last year and spent an estimated £89K. The top 5 brands take 63% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £89K a year.

Searches, last 12 months
170K
Growth, 90 days vs prior 90
-12.4%
Conversion, latest week
0.3%
Market size, estimated
£89Ka year
Peak month
December2.3× the quietest month
Top search term
saxophone115K searches a year

02 · Price

A sale here is worth £174.36.

Listings sell for £174.36 on average, from £8.98 to £354.02. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £174.36 that is £0 to £17K a year per listing.

Average price
£174.36above the $15 to $100 sweet spot
Price range
£8.98–£354.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£17K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #24 within Musical Instruments & DJ. It carries 220 reviews at 3.94 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
61%
Out of stock, average day
9.6%
Average rank
#24in Musical Instruments & DJ
Average rating
3.94 starsAmazon United Kingdom average 4.36 stars
Average reviews
220per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Saxophone products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 flat

Sellers

55

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

29%

  • KOCAN18%
  • STRICH14%
  • EASTROCK11%
  • EETU10%
  • Yamaha9%
  • SONICAKE8%

Demand

Saxophone search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Saxophone search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • saxophone115K/yr
  • alto saxophone20K/yr
  • tenor saxophone11K/yr
  • sax5K/yr
  • saxaphone6K/yr
  • soprano saxophone6K/yr
  • saxophones4K/yr
  • alto saxophones4K/yr

Reviews and returns

What reviews say buyers love and hate about Saxophone

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall35%−0.51

Very cheaply made

Low quality

Bad quality, item returned

Durability10%−0.18

just fell off

In less than a week my 3 year old son broke more than half of the keys

Advertised Vs Actual Product10%−0.18

Can only give 1 star as item isn't as described

Value For Money10%+1.41

£100 extra seemed a bit steep to me

Battery Life5%+0.25

Best used with a isb lead for power as the battery life is very short

Love

Quality-Overall25%−0.51

the keys/reeds seem like very good quality too

Striaght out the box, the quality feels excellent, its solid and well made, great value for money considering the price, the brass finish and mechanics are sturdy and reliable

Seems to be good quality

Value For Money12%+1.41

Good value at the current price of around £300

Great value for the price

Good value

Ease Of Use11%+0.15

The ease of use is excellent, the included mouthpiece, reeds, and accessories make getting started straightforward, even for absolute beginners

which makes it easy to take out

easy to unpack

Audio Quality9%+0.85

Sound quality is decent

warm sound that makes you want to keep practising rather than give up after five minutes

Looks and sounds terrific, includes every accessory to get started

Noise Level6%+0.62

nice sound

warm sound that makes you want to keep practising rather than give up after five minutes

Return

3.0% Return rate 13% Fixable by listing

Defective Material/Parts19%█▅▂▅▄▁
Functionality-Overall15%▄█▁▁▃▆
Size-Overall10%▁▅▁█▁▇
Audio Quality8%█▁▁▃▄▂
Durability7%▅▁▁▁█▆

just fell off

In less than a week my 3 year old son broke more than half of the keys

FAQ

Common Saxophone questions

Answered from the same tracked data.