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Roland Drum Kit

Fail

Prices span $30.35–$1619.52, mostly outside the sweet spot, so Roland Drum Kit is a Fail.

Flapen Score
27
27 / 100
Ranks 162 of 171 Musical Instruments & DJ niches · −17 vs the category median of 44
Market size
£68K/yr33K searches / yr
90-day growth
-17.7%search demand this quarter
Competition
69%top-5 click share · 7 brands · 13 sellers

Flapen Score

Roland Drum Kit against its category

The dotted line is the Musical Instruments & DJ average. Past it, Roland Drum Kit is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roland Drum Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Roland Drum Kit 33K times last year and spent an estimated £68K. The top 5 brands take 93% of clicks. Flapen scores it 27 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-17.7%
Conversion, latest week
0.8%
Market size, estimated
£68Ka year
Top search term
roland drum kit11K searches a year

02 · Price

A sale here is worth £261.03.

Listings sell for £261.03 on average, from £30.35 to £1619.52. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £261.03 that is £0 to £26K a year per listing.

Average price
£261.03above the $15 to $100 sweet spot
Price range
£30.35–£1619.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£26K
Returns
3.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 16.9% of listings are out of stock. The average listing ranks #44 within Musical Instruments & DJ. It carries 533 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
85%
Out of stock, average day
16.9%
Average rank
#44in Musical Instruments & DJ
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
533per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Roland Drum Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£20K£27K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 falling

Sellers

13

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

3%

  • ROLAND39%
  • Donner35%
  • LEKATO7%
  • OFFCUP6%
  • Lychee6%
  • Alesis4%
  • Open — no brand owns it (1 brand, 3%)

Demand

Roland Drum Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 3.5× · 8 of 12 months tracked

Search terms

Top Roland Drum Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • roland drum kit11K/yr
  • electronic drum pad6K/yr
  • electric drum pad6K/yr
  • roland electronic drum kit5K/yr
  • donner drum kit4K/yr

Reviews and returns

What reviews say buyers love and hate about Roland Drum Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Audio Quality33%−0.14

Sound needs to be a bit more acoustic and realistic

Sound quality a little off

Powered on the no sound from speaker

Functionality-Overall13%−0.18

Product did not work

Not working properly

Bass8%−0.02

Instructions could be a little clearer, well packaged, headphone cable that come with the set could be a little longer, and would benefit from some grippers for the bass drum when used on a stone floor it does move a lot,

Quality-Overall5%−0.04

Middling quality

The overall build quality is middling:

DO NOT BUY - IT's JUNK

Strength4%+0.15

Great drums, flimsy frame

it's just not very stable

Love

Quality-Overall19%−0.04

The over all impression of the kit is excellent

It feels exceptionally well made

Quality is fine

Value For Money19%+1.08

Great value for money

Good value

Worth every penny

Audio Quality13%−0.14

Good sound

The built-in speaker is good

The built-in speakers deliver decent sound quality

Durability8%+1.29

durable enough for children to use

Great quality, easy to use with or without instructions and is still in great condition with lots of use since Christmas

still works well

Ease Of Use6%

pretty straightforward

That aside, the rest of the kit is easy it use and has a good range of different 'drum kit' sounds

is easy to pack away after use

Return

3.1% Return rate 9% Fixable by listing

Defective Material/Parts15%▄▃█▂▃▃
Functionality-Overall15%▁▄▃██▄

Product did not work

Not working properly

Audio Quality12%▁█▅██▁

Sound needs to be a bit more acoustic and realistic

Sound quality a little off

Powered on the no sound from speaker

Noise Level10%▁▅▁▃█▁
Size-Overall7%█▃▁▁▁▅

the only tiny issue is the foot pedal is quite small

FAQ

Common Roland Drum Kit questions

Answered from the same tracked data.