- Flapen Score
- 43 / 100Ranks 91 of 171 Musical Instruments & DJ niches · −1 vs the category median of 4443
- Market size
- £59K/yr81K searches / yr
- 90-day growth
- -20.6%search demand this quarter
- Competition
- 33%top-5 click share · 20 brands · 66 sellers
Flapen Score
Mini Piano against its category
The dotted line is the Musical Instruments & DJ average. Past it, Mini Piano is stronger. Inside it, weaker.
Market
The Mini Piano market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mini Piano 81K times last year and spent an estimated £59K. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
1.2% of searches ended in a purchase last week.
Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.
- Searches, last 12 months
- 81K
- Growth, 90 days vs prior 90
- -20.6%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £59Ka year
- Peak month
- December4.4× the quietest month
- Top search term
- casio keyboard31K searches a year
02 · Price
A sale here is worth £58.55.
Listings sell for £58.55 on average, from £13.61 to £243.44. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £58.55 that is £0 to £6K a year per listing.
- Average price
- £58.55inside the $15 to $100 sweet spot
- Price range
- £13.61–£243.44
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£6K
- Returns
- 3.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #27 within Musical Instruments & DJ. It carries 3,021 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 91%
- Out of stock, average day
- 8.4%
- Average rank
- #27in Musical Instruments & DJ
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,021per listing
- Listings tracked
- 46
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Mini Piano products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Casio SA-51 32 Mini-Keys Keyboard in Black and white and Rhythm Warriors animated online lessons
- Price
- £36.89
- Rating
- 4.4/5
- Reviews
- 5,428
- Age
- 4y ago

Casio CT-S100AD 61 Key Portable Electronic Keyboard in Black with AC Adapter Included Black and Rhythm Warriors animated online lessons
- Price
- £73.31
- Rating
- 4.6/5
- Reviews
- 399
- Age
- 6y ago

m zimoon 37 Mini-Key Keyboard Piano Toy for Kids with Microphone Black
- Price
- £17.60
- Rating
- 4.2/5
- Reviews
- 121
- Age
- 2y ago

M-AUDIO Keystation Mini 32 MK3 USB MIDI Keyboard Controller with 32 Velocity Sensitive Mini Keys and Recording Software Included
- Price
- £29.70
- Rating
- 4.4/5
- Reviews
- 11,553
- Age
- 8y ago

Electronic Piano Keyboard 37 Keys Multifunctional Keyboard Piano for Kids
- Price
- £16.18
- Rating
- 4.3/5
- Reviews
- 263
- Age
- 3y ago
Trending
90-day click momentum
VISIONKEY-1 Portable 37-Key Mini Electric Keyboard Piano Orange
- Price
- £31.70
- Rating
- 4.5/5
- Reviews
- 47
- Age
- 3y ago

Electric Piano Keyboard 37 Key Piano Keyboard with 8 Tones 6 Songs 5 Rhythms 5 Percussion Musical Instrument for Kids
- Price
- £13.61
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

RockJam RJ654 54 Key Keyboard Piano for Beginners
- Price
- £40.28
- Rating
- 4.5/5
- Reviews
- 13,831
- Age
- 10y ago

Casio CT-S1 Portable Piano keyboard Black
- Price
- £149.28
- Rating
- 4.5/5
- Reviews
- 945
- Age
- 5y ago

Casio CT-S195AD Portable Keyboard in Black with Stand Headphone & Adapter
- Price
- £100.24
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
Newest
by launch date
Casio CT-S195AD Portable Keyboard in Black with Stand Headphone & Adapter
- Price
- £100.24
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Kids Piano Keyboard 37 Keys Music Piano with Mic Beginner Gift
- Price
- £13.86
- Rating
- 4.0/5
- Reviews
- 194
- Age
- 1y ago

Electric Piano Keyboard 37 Key Piano Keyboard with 8 Tones 6 Songs 5 Rhythms 5 Percussion Musical Instrument for Kids
- Price
- £13.61
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

61 Key Piano Keyboard Electronic Keyboard Piano with Lighted up Keys
- Price
- £71.07
- Rating
- 4.4/5
- Reviews
- 188
- Age
- 1y ago

MK-2 Mini Keyboard Piano Electronic Keyboards with 37 Keys 40 Songs 200 Sounds 200 Rhythms Digital Piano with Midi Function Portable Electric Piano(19.3 x 7.3 x 1.9)(Black)
- Price
- £33.04
- Rating
- 4.2/5
- Reviews
- 44
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
20 falling
Sellers
66
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
33%
Top 20: 73%
Open market
20%
- Casio42%
- RockJam9%
- Yamaha9%
- Shayson8%
- m zimoon6%
- M-AUDIO5%
Demand
Mini Piano search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.4×
Search terms
Top Mini Piano search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- casio keyboard31K/yr
- mini piano16K/yr
- mini keyboard piano12K/yr
- small piano6K/yr
- small keyboard piano6K/yr
- mini piano keyboard6K/yr
- light up keyboard piano4K/yr
Reviews and returns
What reviews say buyers love and hate about Mini Piano
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke after 2nd time using
broken
soon broke
Didnt work
yet again it's not working
Stopped working
Very cheaply made
Poor Quality
the product is rubbish
sound quality absolutely awful
Sound isnt the best
they were flimsy and sounded horrible
Sound is loud tbh
make funny noises
Expectedly loud and annoying for parents lol
Love
well worth it
Good value for money
Good for the price
It feels well made
Great quality
A great quality keyboard
Great sound
Great selection of sounds
has fun using all the different sounds
Does exactly as advertised
As described
Does what it needs to do
Easy to use
easy to get started
easy to play
Return
3.2% Return rate 33% Fixable by listing
the keys are narrower than my 61-key Yamaha
The keys though small. not had them this size since the Casio CZ101 back in the day
The only negative for an adult is that the keys are small
Didnt work
yet again it's not working
Stopped working
sound quality absolutely awful
Sound isnt the best
they were flimsy and sounded horrible
Very cheaply made
Poor Quality
the product is rubbish
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mini Piano questions
Answered from the same tracked data.









