Kids Guitar
MaybeThe products selling today average only 4.1★. But demand is soft, at -13.6% this quarter, so Kids Guitar is a Maybe.
- Flapen Score
- 57 / 100Top 5% of 171 Musical Instruments & DJ niches · +13 vs the category median of 4457
- Market size
- £149K/yr308K searches / yr
- 90-day growth
- -13.6%search demand this quarter
- Competition
- 38%top-5 click share · 30 brands · 80 sellers
Flapen Score
Kids Guitar against its category
The dotted line is the Musical Instruments & DJ average. Past it, Kids Guitar is stronger. Inside it, weaker.
Market
The Kids Guitar market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kids Guitar 308K times last year and spent an estimated £149K. The top 5 brands take 61% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 308K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £149K a year.
- Searches, last 12 months
- 308K
- Growth, 90 days vs prior 90
- -13.6%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £149Ka year
- Peak month
- December5.2× the quietest month
- Top search term
- kids guitar93K searches a year
02 · Price
A sale here is worth £19.15.
Listings sell for £19.15 on average, from £6.78 to £58.41. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £19.15 that is £2K to £5K a year per listing.
- Average price
- £19.15inside the $15 to $100 sweet spot
- Price range
- £6.78–£58.41
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 1.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #18 within Musical Instruments & DJ. It carries 2,670 reviews at 4.10 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 77%
- Out of stock, average day
- 16.0%
- Average rank
- #18in Musical Instruments & DJ
- Average rating
- 4.10 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,670per listing
- Listings tracked
- 47
04 · Newcomers
Amazon counts 2 of last year's 16 launches as successful.
16 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 16
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Kids Guitar products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mad About SU8 Soprano Ukulele in Light Blue
- Price
- £15.59
- Rating
- 4.4/5
- Reviews
- 6,179
- Age
- 7y ago

Music Alley MA-51 30 Inch Junior Classical Guitar for Kids Pink
- Price
- £23.53
- Rating
- 4.4/5
- Reviews
- 12,633
- Age
- 16y ago

Blueys My 1st Guitar Toy Musical Instrument
- Price
- £11.07
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 10mo ago

Music Alley MA-34-N 34 Inch Junior Classical Guitar for Kids Natural
- Price
- £26.26
- Rating
- 4.4/5
- Reviews
- 12,633
- Age
- 11y ago

TODARRUN Kids Toy Musical Ukulele Guitar Classical Instrument with 4 Adjustable Strings Mini Guitar for Skill Improving Kids Play Early Educational Pre School Children
- Price
- £10.26
- Rating
- 4.2/5
- Reviews
- 798
- Age
- 4y ago
Trending
90-day click momentum
Toyland 40cm (16) Bluey My First Guitar with Plectrum Attached - Tune & Play Instrument - Kids Fun Musical Toy - Ages 3+
- Price
- £13.74
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 4mo ago

Toyland 40cm (16) Paw Patrol My First Guitar with Plectrum Attached - Tune & Play Instrument - Kids Fun Musical Toy - Ages 3+
- Price
- £13.87
- Rating
- 2.8/5
- Reviews
- 3
- Age
- 4mo ago

Kids Guitar Ukulele for Kids Mini Guitars for Children Small Guitar Toy Portable Musical Instrument Educational Music Gift
- Price
- £6.78
- Rating
- 2.5/5
- Reviews
- 3
- Age
- 3mo ago

Blueys My 1st Guitar Toy Musical Instrument
- Price
- £11.07
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 10mo ago

Lehoo Castle Wooden Dinosaur Kids Guitar Set for 2 3 Year Old Boy Girls
- Price
- £24.90
- Rating
- 4.4/5
- Reviews
- 192
- Age
- 6mo ago
Newest
by launch date
Kids Guitar Ukulele for Kids Mini Guitars for Children Small Guitar Toy Portable Musical Instrument Educational Music Gift
- Price
- £6.78
- Rating
- 2.5/5
- Reviews
- 3
- Age
- 3mo ago

Toyland 40cm (16) Bluey My First Guitar with Plectrum Attached - Tune & Play Instrument - Kids Fun Musical Toy - Ages 3+
- Price
- £13.74
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 4mo ago

Toyland 40cm (16) Paw Patrol My First Guitar with Plectrum Attached - Tune & Play Instrument - Kids Fun Musical Toy - Ages 3+
- Price
- £13.87
- Rating
- 2.8/5
- Reviews
- 3
- Age
- 4mo ago

Lehoo Castle Wooden Dinosaur Kids Guitar Set for 2 3 Year Old Boy Girls
- Price
- £24.90
- Rating
- 4.4/5
- Reviews
- 192
- Age
- 6mo ago

17 Inch Mini Guitar Kids Cartoon Small Guitar with 4 Adjustable Strings Musical Toy Ukulele Instrument for Children Boys Girls Early Educational Birthday Gift
- Price
- £11.87
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
30 rising
Sellers
80
Top-5 brand share
61%
Top 20: 94%
Top-5 click share
38%
Top 20: 78%
Open market
39%
- Music Alley20%
- MAX10%
- Mad About10%
- HTI8%
- TODARRUN7%
- Ynanimery7%
Demand
Kids Guitar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.2×
Search terms
Top Kids Guitar search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kids guitar93K/yr
- guitar for kids29K/yr
- toy guitar21K/yr
- guitar kids17K/yr
- toddler guitar15K/yr
- small guitar12K/yr
- baby guitar10K/yr
- childrens guitar13K/yr
- guitars for children11K/yr
- childs guitar11K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Guitar
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
basically not fit for purpose
Its absolutely tiny
Small plastic toy
Its a bad tuning guitar
as soon as you actually try to play any chords it sounds completely out of tune
Useless the tuning screws came apart
Not great quality
Absolutely shocking quality all around
Rubbish, broken tuning pegs
broke how badly its made not very strong at all
it broke within an hour
Broke within a week
Cheap strings they stretch too much guitar needs tuning after use always
The strings kept popping off/unravelling impossible to play
Couldn't tighten the strings
Love
Great quality set
Good quality, nice bright colours
Excellent product
playful for young children
keeps him entertained all time
hours of fun
This is a really musical set and creates productive learning and music
Its a great set for encouraging musical play
he loves music as it is
child-friendly size
Great size
The size is perfect for little hands
Good for the price
Great toys and price
Good value for money
Return
1.8% Return rate 48% Fixable by listing
basically not fit for purpose
Its absolutely tiny
Small plastic toy
Not great quality
Absolutely shocking quality all around
Rubbish, broken tuning pegs
Cheap strings they stretch too much guitar needs tuning after use always
The strings kept popping off/unravelling impossible to play
Couldn't tighten the strings
Its a bad tuning guitar
as soon as you actually try to play any chords it sounds completely out of tune
Useless the tuning screws came apart
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Guitar questions
Answered from the same tracked data.









