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Kids Electric Guitar

Fail

Demand is soft, at -48.8% this quarter, so Kids Electric Guitar is a Fail.

Flapen Score
46
46 / 100
Top 41% of 171 Musical Instruments & DJ niches · +2 vs the category median of 44
Market size
£63K/yr67K searches / yr
90-day growth
-48.8%search demand this quarter
Competition
51%top-5 click share · 12 brands · 34 sellers

Flapen Score

Kids Electric Guitar against its category

The dotted line is the Musical Instruments & DJ average. Past it, Kids Electric Guitar is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Electric Guitar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Electric Guitar 67K times last year and spent an estimated £63K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -48.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-48.8%
Conversion, latest week
1.7%
Market size, estimated
£63Ka year
Peak month
December6.8× the quietest month
Top search term
kids electric guitar34K searches a year

02 · Price

A sale here is worth £54.73.

Listings sell for £54.73 on average, from £14.00 to £83.06. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £54.73 that is £0 to £5K a year per listing.

Average price
£54.73inside the $15 to $100 sweet spot
Price range
£14.00–£83.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #68 within Musical Instruments & DJ. It carries 489 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
70%
Out of stock, average day
12.2%
Average rank
#68in Musical Instruments & DJ
Average rating
4.09 starsAmazon United Kingdom average 4.36 stars
Average reviews
489per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Kids Electric Guitar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

34

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

51%

Top 20: 96%

Open market

11%

  • 3rd Avenue33%
  • MAX21%
  • Winzz14%
  • The Magic Toy Shop8%
  • Bontempi8%
  • Donner6%
  • Open — no brand owns it (6 brands, 11%)

Demand

Kids Electric Guitar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.8×

Search terms

Top Kids Electric Guitar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids electric guitar34K/yr
  • electric guitar kids12K/yr
  • electric guitar for children9K/yr
  • kids electric guitar age 8-117K/yr
  • electric guitar for kids6K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Electric Guitar

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Amplification26%−0.17

AS SOON AS WE GOT IT OUT OF THE BOX THE QUIALTY OF THE NECK,THE STRINGS,THE BODY AND WOREST OF ALL THE AMP WAS HERENDOUS

The guitar and amplifier diddent work

The cable from the amp to the guitar didn't work when used

Strength15%−0.15

Very flimsy

Extremely low quality and fragile

Audio Quality11%−0.07

Poor sound quality

Charging6%−0.05

doesn't come with a power adapter so you can't use it unless you buy a charger for it or batteries

Material Quality4%−0.04

THE BODY FEELS LIKE IT IS MADE OF CARDBOARD

Love

Quality-Overall18%+0.90

The guitar itself feels quite well made

Great quality

Excellent product well worth the money

Tune Retention13%+1.32

The tuner thing made it easy to tune the guitar

Excellent first little guitar to learn on

Audio Quality10%−0.07

sounds lovely aswell

Very good item the speaker is a little quiet

Size-Overall10%+0.89

Good size for him age 5

The size and weight of it is ideal for a first guitar

Advertised Vs Actual Product9%+1.02

better than expected

As described

way better than expected 5 stars

Return

1.8% Return rate 23% Fixable by listing

Size-Overall18%▇▄▃▄█▃

MY SON WAS ALWAYS WANTING TO JOIN ME IN A JAM BUT MY FULL SIZE GITARS WERE TO BIG FOR HIM

Quality-Overall11%▁▆▅▇▁█

Extremely low quality and fragile

Very low quality and fragile

Amplification11%▂▅▄█▅▇

AS SOON AS WE GOT IT OUT OF THE BOX THE QUIALTY OF THE NECK,THE STRINGS,THE BODY AND WOREST OF ALL THE AMP WAS HERENDOUS

The guitar and amplifier diddent work

The cable from the amp to the guitar didn't work when used

Functionality-Overall9%█▄▃▄▁▁
Tune Retention6%▂▁▂▄█▄

FAQ

Common Kids Electric Guitar questions

Answered from the same tracked data.