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Kids Dj Decks

Fail

Shoppers spend only $41K a year here, so Kids Dj Decks is a Fail.

Flapen Score
38
38 / 100
Ranks 124 of 171 Musical Instruments & DJ niches · −6 vs the category median of 44
Market size
£41K/yr92K searches / yr
90-day growth
-9.0%search demand this quarter
Competition
75%top-5 click share · 8 brands · 42 sellers

Flapen Score

Kids Dj Decks against its category

The dotted line is the Musical Instruments & DJ average. Past it, Kids Dj Decks is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Dj Decks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Dj Decks 92K times last year and spent an estimated £41K. The top 5 brands take 87% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-9.0%
Conversion, latest week
1.3%
Market size, estimated
£41Ka year
Peak month
December6.5× the quietest month
Top search term
kids dj decks34K searches a year

02 · Price

A sale here is worth £35.70.

Listings sell for £35.70 on average, from £16.15 to £70.84. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £35.70 that is £4K to £9K a year per listing.

Average price
£35.70inside the $15 to $100 sweet spot
Price range
£16.15–£70.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£4K–£9K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #160 within Musical Instruments & DJ. It carries 956 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
10.0%
Average rank
#160in Musical Instruments & DJ
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
956per listing
Listings tracked
11

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Kids Dj Decks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

42

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

6%

  • VTech38%
  • Omuyasi16%
  • Dysaim14%
  • Numark10%
  • Nitigo8%
  • Lypsochaat6%
  • Open — no brand owns it (2 brands, 6%)

Demand

Kids Dj Decks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.5×

Search terms

Top Kids Dj Decks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids dj decks34K/yr
  • kids dj set14K/yr
  • dj set for kids14K/yr
  • dj decks for kids8K/yr
  • kids dj6K/yr
  • dj toy4K/yr
  • dj kids7K/yr
  • dj mixer for kids5K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Dj Decks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength14%−0.15

not robust enough as a childrens toy; too flimsy and microphone already not working

Faulty

Durability11%−0.13

Broken after 3 days

The main one fails within a few days of use

Has broken after only 3 days of playing with it

Connectivity-Overall9%−0.12

Cable included is terrible as it is very bipolar to connect to my laptop

Functionality-Overall9%−0.12

didn't turn on

Quality-Overall7%+0.16

the electronics inside are clearly too cheap to work

Poor Quality

Love

Fun/Entertainment Experience32%+0.93

Good fun

The kids were thrilled

fun for children

Music Effect15%+1.50

features that this little piano can create

Great toy for kids who love music

Great toy for music lovers

Value For Money10%+0.39

Good value

Money well spent

all in all I think this is great value for money

Quality-Overall9%+0.16

Good quality

Now, lets be realistic about quality

Fantastic Product

Ease Of Use6%+0.49

easy to use

very easy to use

It is super easy to use

Return

3.0% Return rate 10% Fixable by listing

Functionality-Overall21%▆▄▃▃█▄

didn't turn on

Compatibility-Overall16%█▄▅▆▁▅
Size-Overall9%▁▇▄█▁▃

Very small table

Connectivity-Overall7%▆▃▃▃█▆

Cable included is terrible as it is very bipolar to connect to my laptop

Defective Material/Parts7%▇▄█▂▄▅

FAQ

Common Kids Dj Decks questions

Answered from the same tracked data.