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Irig

brand-locked demand (top 5 brands take 97% of clicks) — Irig doesn't clear our bar today.

Flapen Score

37
Skip it
Market size 30Growth 11Conversion 45Competition 25Returns 25Price range 71Avg price 95Brand share 9Review moat 45Quality gap 86
This niche Category average

Is Irig profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Irig is a £136K/yr Amazon United Kingdom market (83K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 37/100.

Irig: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -28.9% over the last 90 days and 3.6% of searches end in a purchase.

£136K

revenue / yr

Units sold / yr3K
Search volume / yr-28.9%83K
Conversion rate3.6%
Avg price£46.20

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers7 · 33
Top-5 product click share71%
Open market3%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement25%
New entrants (1y)0· 0 succeeded
Avg rating4.1★
Avg reviews1,954

Top Irig products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

£0£14K£27K£41K£54K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

33

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

1%

  • IK Multimedia81%
  • Jowxsx7%
  • KJLM4%
  • M-AUDIO2%
  • Enyolidimk2%
  • KYXAIN2%
  • Open — no brand owns it (1 brand, 1%)

Irig demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume83KCVR3.6%Products16Brands7Top 5 Brands97%OOS Rate9.3%Rating4.1★Reviews1,954Avg BSR#37
2K1KFeb '26Mar '26Mar '26Apr '26May '26Jun '26Jul '26

Top Irig search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • irig41K/yr
  • irig stream15K/yr
  • irig 216K/yr
  • i rig4K/yr
  • irig stream pro4K/yr
  • irig pro3K/yr

What reviews say buyers love and hate about Irig

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Audio Quality18%

Sound quality is fab

Quality-Overall15%

Excellent product

Advertised Vs Actual Product12%

Does the job

Ease Of Use8%

Easy to use

Compatibility-Overall8%

Compatibility is really good

What buyers complain about

62% of reviews
Quality-Overall11%

its a cheap feeling product

Functionality-Overall9%

Doesn't work

Connectivity-Overall9%

Does notinng that a jack adapter does not do

Audio Quality8%

Poor sound

Noise Level6%

Whiter a lot of buzzing

Irig return rate & reasons

Why buyers send it back, as a share of all return requests.

5.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
24%
2Compatibility-Overall
22%
3Audio Quality
13%
4Defective Material/Parts
6%
5Connectivity-Overall
5%

Common Irig questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Irig 37/100 on Amazon United Kingdom — Skip it. The niche generates £136K/yr across 16 tracked products. Search demand moved -28.9% over the last 90 days.
Irig buyers on Amazon United Kingdom complain most about Quality-Overall, Functionality-Overall, Connectivity-Overall, the themes mined from the niche's reviews. Its return rate is 5.1% — above our launch gate.