irig
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£46.20avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Good£3.67–£123.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,953.94avg incumbent reviews — the moat a new listing must climb
Market size
Okay£136K£136K/yr · 83K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Returns
Bad5.1%return rate — above 5% kills the launch gate
Growth
Bad-28.9%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, irig is a £136K/yr Amazon United Kingdom market (83K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 37/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
irig market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- £92K–£116K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #37
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 25%
- Out of stock
- 9.3%
- Avg brand age
- 40 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 flat
Sellers
33
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
1%
- IK Multimedia81%
- Jowxsx7%
- KJLM4%
- M-AUDIO2%
- Enyolidimk2%
- KYXAIN2%
- Open — no brand owns it (1 brand, 1%)
Demand
Weekly Amazon search volume, last 26 weeks — -28.9% search growth over the last 90 days.Top irig search terms
- irig41K/yr
- irig stream15K/yr
- irig 216K/yr
- i rig4K/yr
- irig stream pro4K/yr
- irig pro3K/yr
Top irig products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
IK Multimedia iRig 2 Mobile Guitar Interface Black
IK Multimedia£34.874.3★11,562 rev
IK Multimedia iRig USB Guitar USB-C Audio Interface for Mac and PC - High Resolution Audio Transmission AMP Output with Two FX/Thru Modes Input Gain Controller Includes IK App and Software Package
IK Multimedia£50.914.4★477 rev
IK Multimedia iRig Stream Pro
IK Multimedia£122.434.1★2,836 rev
IK Multimedia iRig Stream | Streaming audio interface for iPhone iPad and Mac/PC
IK Multimedia£70.674.1★2,836 rev
Guitar Interface I-Rig Converter Replacement Guitar for Phone Guitar Audio Interface Phone Tuner Lightweight Audio Adapter for iPhone iPad and Android Smartphones and Tablets Practical Processed
Jowxsx£3.673.6★37 rev
Newest
by launch date
KYXAIN Guitar Audio Interface Pocket Internal Recording Sound Card with Type-C & Lightning for Live Streaming by iPad iPhone Android PC Plug and Laptop Plug & Play
KYXAIN£24.91225 rev
2 Pcs Guitar Interface I-Rig Converter Replacement Guitar for Phone Guitar Audio Interface Phone Tuner Lightweight Audio Adapter for iPhone iPad and Android Smartphones and Tablets Practical Processe
Jowxsx£5.173 rev
Guitar Interface I-Rig Converter Replacement Guitar for Phone Guitar Audio Interface Phone Tuner Lightweight Audio Adapter for iPhone iPad and Android Smartphones and Tablets Practical Processed
Jowxsx£3.6737 rev
Black Guitar Effects Interface Compatible with iOS Guitar Effects Interface Converter Link - Multimedia Guitar Playing Anytime Anywhere Recording and Computer
Enyolidimk£5.247 rev
IK Multimedia iRig USB Guitar USB-C Audio Interface for Mac and PC - High Resolution Audio Transmission AMP Output with Two FX/Thru Modes Input Gain Controller Includes IK App and Software Package
IK Multimedia£50.91477 rev
Trending
90-day click momentumBlack Guitar Effects Interface Compatible with iOS Guitar Effects Interface Converter Link - Multimedia Guitar Playing Anytime Anywhere Recording and Computer
Enyolidimk£5.244.5★
IK Multimedia iRig 2 Mobile Guitar Interface Black
IK Multimedia£34.874.3★
Guitar Interface I-Rig Converter Replacement Guitar for Phone Guitar Audio Interface Phone Tuner Lightweight Audio Adapter for iPhone iPad and Android Smartphones and Tablets Practical Processed
Jowxsx£3.673.6★
IK Multimedia iRig Stream Pro
IK Multimedia£122.434.1★
2 Pcs Guitar Interface I-Rig Converter Replacement Guitar for Phone Guitar Audio Interface Phone Tuner Lightweight Audio Adapter for iPhone iPad and Android Smartphones and Tablets Practical Processe
Jowxsx£5.174.5★
What buyers say about irig
What buyers praise and complain about, mined from review topics.What buyers love
“Sound quality is fab”
“Excellent product”
“Does the job”
“Easy to use”
“Compatibility is really good”
“overall works well for home recording”
“Ground Noise Issue Fixed”
“value for money”
“I can take it anywhere”
“Setup was super easy — just plug it into my PC”
What buyers complain about
“its a cheap feeling product”
“Doesn't work”
“Does notinng that a jack adapter does not do”
“Poor sound”
“Whiter a lot of buzzing”
“It's not worth my money”
“Horrible controls”
“Bit plasticky nothing great about the product”
“to which I cant use my laptop for streaming”
“The first issue is mic volume”
Top return reasons
Common questions
- Is irig profitable to sell on Amazon United Kingdom?
- The niche generates £136K/yr across 16 tracked products. 90-day search growth is -28.9%. Flapen's verdict: Skip it (37/100).
- How competitive is the irig niche?
- 7 brands and 33 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in irig?
- Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Connectivity-Overall. The return rate is 5.1% — above our launch gate.
- What does it cost to enter the irig niche?
- Listings span £3.67–£123.31; the average listing price is £46.20 (sweet spot $15–$100). The average incumbent carries 1,954 reviews — the moat a new listing must climb.