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Irig

Fail

The top 5 brands take 97% of clicks, so Irig is a Fail.

Flapen Score
37
37 / 100
Ranks 132 of 171 Musical Instruments & DJ niches · −7 vs the category median of 44
Market size
£136K/yr83K searches / yr
90-day growth
-28.9%search demand this quarter
Competition
71%top-5 click share · 7 brands · 33 sellers

Flapen Score

Irig against its category

The dotted line is the Musical Instruments & DJ average. Past it, Irig is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Irig market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Irig 83K times last year and spent an estimated £136K. The top 5 brands take 97% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-28.9%
Conversion, latest week
3.6%
Market size, estimated
£136Ka year
Top search term
irig41K searches a year

02 · Price

A sale here is worth £46.20.

Listings sell for £46.20 on average, from £3.67 to £123.31. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £46.20 that is £5K to £12K a year per listing.

Average price
£46.20inside the $15 to $100 sweet spot
Price range
£3.67–£123.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£5K–£12K
Returns
5.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #37 within Musical Instruments & DJ. It carries 1,954 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
9.3%
Average rank
#37in Musical Instruments & DJ
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,954per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Irig products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£14K£27K£41K£54K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

33

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

1%

  • IK Multimedia81%
  • Jowxsx7%
  • KJLM4%
  • M-AUDIO2%
  • Enyolidimk2%
  • KYXAIN2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Irig search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KFebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 1.9× · 6 of 12 months tracked

Search terms

Top Irig search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • irig41K/yr
  • irig stream15K/yr
  • irig 216K/yr
  • i rig4K/yr
  • irig stream pro4K/yr
  • irig pro3K/yr

Reviews and returns

What reviews say buyers love and hate about Irig

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall11%+1.23

its a cheap feeling product

build quality isn't amazing

it feels cheap

Functionality-Overall9%−0.15

Doesn't work

Does not work well

Does not work

Connectivity-Overall9%−0.15

Does notinng that a jack adapter does not do

doesnt connect to usbc

Audio Quality8%+0.69

Poor sound

The instrument input doesn't function at all

Wish the direct monitor was a bit louder

Noise Level6%−0.07

Whiter a lot of buzzing

It creates a tone of horrible noise when I load any virtual amp which makes it pretty much unusable

Love

Audio Quality18%+0.69

Sound quality is fab

The sound quality is clean and clear

The sound quality is clear and detailed, even when using virtual amps in AmpliTube

Quality-Overall15%+1.23

Excellent product

Build quality feels sturdy

Good quality

Advertised Vs Actual Product12%+0.74

Does the job

Works as expected

Does what it says on the tin

Ease Of Use8%+0.53

Easy to use

easy to use

Really wonderful and easy to use

Compatibility-Overall8%+0.25

Compatibility is really good

It works well with Garageband

compatible with my rode mic, and sounds great

Return

5.1% Return rate 0% Fixable by listing

Functionality-Overall24%▆▇█▅▇▄

Doesn't work

Does not work well

Does not work

Compatibility-Overall22%▇▄█▄▅▅

to which I cant use my laptop for streaming

Audio Quality13%▃█▂▄▅▄

Poor sound

The instrument input doesn't function at all

Wish the direct monitor was a bit louder

Defective Material/Parts6%█▃▃▄▄▇
Connectivity-Overall5%▇▅█▅▃▂

Does notinng that a jack adapter does not do

doesnt connect to usbc

FAQ

Common Irig questions

Answered from the same tracked data.