Haze Machine
FailShoppers spend only $50K a year here, so Haze Machine is a Fail.
- Flapen Score
- 40 / 100Ranks 110 of 171 Musical Instruments & DJ niches · −4 vs the category median of 4440
- Market size
- £50K/yr23K searches / yr
- 90-day growth
- -4.9%search demand this quarter
- Competition
- 85%top-5 click share · 7 brands · 60 sellers
Flapen Score
Haze Machine against its category
The dotted line is the Musical Instruments & DJ average. Past it, Haze Machine is stronger. Inside it, weaker.
Market
The Haze Machine market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Haze Machine 23K times last year and spent an estimated £50K. The top 5 brands take 94% of clicks. Demand peaks in Oct–Nov. Flapen scores it 40 out of 100, a Fail.
01 · Demand
2.7% of searches ended in a purchase last week.
Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.
- Searches, last 12 months
- 23K
- Growth, 90 days vs prior 90
- -4.9%
- Conversion, latest week
- 2.7%
- Market size, estimated
- £50Ka year
- Peak month
- October1.7× the quietest month
- Top search term
- haze machine19K searches a year
02 · Price
A sale here is worth £80.91.
Listings sell for £80.91 on average, from £5.05 to £182.56. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £80.91 that is £0 to £8K a year per listing.
- Average price
- £80.91inside the $15 to $100 sweet spot
- Price range
- £5.05–£182.56
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£8K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #529 within Musical Instruments & DJ. It carries 133 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 55%
- Out of stock, average day
- 9.5%
- Average rank
- #529in Musical Instruments & DJ
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 133per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Haze Machine products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
QTX | HZ-800 Haze Machine 800W | High-Output Professional Haze Generator with Remote & DMX Control Venues Events & Stage Productions
- Price
- £95.96
- Rating
- 4.2/5
- Reviews
- 53
- Age
- 4y ago

Littleboyny 400W Fog Machine Smoke Machine Mini Fog Smoke Machine with 2 Wired and Radio Remotes for DJ Disco Party Halloween Weddings Christmas
- Price
- £26.95
- Rating
- 4.4/5
- Reviews
- 140
- Age
- 2y ago

beamz F900 Fazer Haze Machine with 5L High-Density Fluid - Professional DJ Smoke Machine Powerful Hazer Smoke Machine for Parties Events and Performances
- Price
- £123.33
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 10y ago

Thatchers Haze Apple Cider 10 x 440ml Cans
- Price
- £8.67
- Rating
- 4.6/5
- Reviews
- 540
- Age
- 6y ago

Equinox Vapour 1000 Hazer
- Price
- £101.92
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 9y ago
Trending
90-day click momentum
Thatchers Haze Apple Cider 10 x 440ml Cans
- Price
- £8.67
- Rating
- 4.6/5
- Reviews
- 540
- Age
- 6y ago

Fog Machine 1200W Smoke Machine with 6 RGB LED & Wireless Remote Control DELIBANG 1L Capacity 30-40s Continuous Fog Party Smoke Machine 160m/min Spray Distance 8m for Party Halloween Stage Effect
- Price
- £64.30
- Rating
- 4.0/5
- Reviews
- 84
- Age
- 4y ago

Equinox Vapour 1000 Hazer
- Price
- £101.92
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 9y ago

QTX | HZ-800 Haze Machine 800W | High-Output Professional Haze Generator with Remote & DMX Control Venues Events & Stage Productions
- Price
- £95.96
- Rating
- 4.2/5
- Reviews
- 53
- Age
- 4y ago

beamz Blaze1200 Vertical Smoke Machine 1200W with 24x4W RGBA LED Lights - Powerful Fog Effect for DJs Stages Parties - Vertical & Horizontal Fog Machine DMX Control Wireless Remote Included
- Price
- £108.51
- Rating
- 3.8/5
- Reviews
- 29
- Age
- 3y ago
Newest
by launch date
SmokeNINJA PRO Hazer Kit - Cinematic Mini Smoke Machine Handheld Portable Fog/Haze Machine Steam and Dry Ice Settings and Bluetooth-Connected Nozzle - Remote Control & Battery Powered
- Price
- £182.56
- Rating
- 4.2/5
- Reviews
- 43
- Age
- 1y ago

Littleboyny 400W Fog Machine Smoke Machine Mini Fog Smoke Machine with 2 Wired and Radio Remotes for DJ Disco Party Halloween Weddings Christmas
- Price
- £26.95
- Rating
- 4.4/5
- Reviews
- 140
- Age
- 2y ago

beamz F900 Fazer Haze Machine Kit with Wired Remote Control & 1L ECO Smoke Fluid 900W Compact Hazer Smoke Machine for Party Events Stage & DJ Effects
- Price
- £106.56
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2y ago

beamz ICE700 Low Fog Machine with 1L ECO Fluid & Wired Remote Control - 700W Dry Ice Effect Low Lying Fog Machine for Weddings Parties DJs & Events
- Price
- £66.21
- Rating
- 3.7/5
- Reviews
- 12
- Age
- 2y ago

beamz Blaze1200 Vertical Smoke Machine 1200W with 24x4W RGBA LED Lights - Powerful Fog Effect for DJs Stages Parties - Vertical & Horizontal Fog Machine DMX Control Wireless Remote Included
- Price
- £108.51
- Rating
- 3.8/5
- Reviews
- 29
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
60
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
2%
- QTX36%
- beamz21%
- Littleboyny20%
- Thatchers11%
- Equinox5%
- PMI4%
- Open — no brand owns it (1 brand, 2%)
Demand
Haze Machine search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 1.7×
Reviews and returns
What reviews say buyers love and hate about Haze Machine
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
They are just crap
Not worth the money
Love
Works very well for the price
reasonably priced
well worth the money
Product as advertised
Does its job
Easy to use
perfect for home or small venues
No complaints
Return
1.4% Return rate 5% Fixable by listing
Not worth the money
Keep looking
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Best Flapen score
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FAQ
Common Haze Machine questions
Answered from the same tracked data.








