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Haze Machine

a small market ($50K/yr) — Haze Machine doesn't clear our bar today.

Flapen Score

40
Skip it
Market size 12Growth 23Conversion 34Competition 13Returns 87Price range 48Avg price 82Brand share 16Review moat 93Quality gap 76
This niche Category average

Is Haze Machine profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Haze Machine is a £50K/yr Amazon United Kingdom market (23K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 40/100.

Haze Machine: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.9% over the last 90 days and 2.7% of searches end in a purchase.

£50K

revenue / yr

Units sold / yr750
Search volume / yr-4.9%23K
Conversion rate2.7%
Avg price£80.91

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers7 · 60
Top-5 product click share85%
Open market6%
Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement64%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews133

Top Haze Machine products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

£0£5K£10K£15K£20K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

60

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

2%

  • QTX36%
  • beamz21%
  • Littleboyny20%
  • Thatchers11%
  • Equinox5%
  • PMI4%
  • Open — no brand owns it (1 brand, 2%)

Haze Machine demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume23KCVR2.7%Products11Brands7Top 5 Brands94%OOS Rate9.5%Rating4.3★Reviews133Avg BSR#529
700500Prime Day '25Spike '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 1.7×

What reviews say buyers love and hate about Haze Machine

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Value For Money39%

Works very well for the price

Advertised Vs Actual Product17%

Product as advertised

Ease Of Use11%

Easy to use

Suitable For Indoor11%

perfect for home or small venues

Quality-Overall6%

No complaints

What buyers complain about

100% of reviews
Quality-Overall50%

They are just crap

Value For Money50%

Not worth the money

Haze Machine return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

5%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
27%
2Heating
12%
3Defective Material/Parts
10%
4Durability
8%
5Value For Money
5%

Common Haze Machine questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Haze Machine 40/100 on Amazon United Kingdom — Skip it. The niche generates £50K/yr across 11 tracked products. Search demand moved -4.9% over the last 90 days.
Search demand for Haze Machine on Amazon United Kingdom peaks in Oct–Nov, where the busiest month runs 1.7× the quietest.