haze machine
Skip itA small market ($50K/yr) — this niche doesn't clear our bar today.
Review moat
Great133.09avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great£80.91avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Okay£5.05–£182.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad85%top-5 click share — a locked-up shelf
Market size
Bad£50K£50K/yr · 23K searches
According to Flapen's Amazon United Kingdom niche tracking, haze machine is a £50K/yr Amazon United Kingdom market (23K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 40/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
haze machine market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- £40K–£61K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #529
- Page quality
- 0%
- Prime
- 55%
- Sponsored
- 64%
- Out of stock
- 9.5%
- Avg brand age
- 61 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
60
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
2%
- QTX36%
- beamz21%
- Littleboyny20%
- Thatchers11%
- Equinox5%
- PMI4%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 82 weeks — -4.9% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 1.7×
Top haze machine products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
QTX | HZ-800 Haze Machine 800W | High-Output Professional Haze Generator with Remote & DMX Control Venues Events & Stage Productions
QTX£95.964.2★53 rev
Littleboyny 400W Fog Machine Smoke Machine Mini Fog Smoke Machine with 2 Wired and Radio Remotes for DJ Disco Party Halloween Weddings Christmas
Littleboyny£26.954.4★140 rev
beamz F900 Fazer Haze Machine with 5L High-Density Fluid - Professional DJ Smoke Machine Powerful Hazer Smoke Machine for Parties Events and Performances
beamz£123.334.6★16 rev
Thatchers Haze Apple Cider 10 x 440ml Cans
Thatchers£8.674.6★540 rev
Equinox Vapour 1000 Hazer
Equinox£101.924.0★5 rev
Newest
by launch date
SmokeNINJA PRO Hazer Kit - Cinematic Mini Smoke Machine Handheld Portable Fog/Haze Machine Steam and Dry Ice Settings and Bluetooth-Connected Nozzle - Remote Control & Battery Powered
PMI£182.5643 rev
Littleboyny 400W Fog Machine Smoke Machine Mini Fog Smoke Machine with 2 Wired and Radio Remotes for DJ Disco Party Halloween Weddings Christmas
Littleboyny£26.95140 rev
beamz F900 Fazer Haze Machine Kit with Wired Remote Control & 1L ECO Smoke Fluid 900W Compact Hazer Smoke Machine for Party Events Stage & DJ Effects
beamz£106.562 rev
beamz ICE700 Low Fog Machine with 1L ECO Fluid & Wired Remote Control - 700W Dry Ice Effect Low Lying Fog Machine for Weddings Parties DJs & Events
beamz£66.2112 rev
beamz Blaze1200 Vertical Smoke Machine 1200W with 24x4W RGBA LED Lights - Powerful Fog Effect for DJs Stages Parties - Vertical & Horizontal Fog Machine DMX Control Wireless Remote Included
beamz£108.5129 rev
Trending
90-day click momentumThatchers Haze Apple Cider 10 x 440ml Cans
Thatchers£8.674.6★
Fog Machine 1200W Smoke Machine with 6 RGB LED & Wireless Remote Control DELIBANG 1L Capacity 30-40s Continuous Fog Party Smoke Machine 160m/min Spray Distance 8m for Party Halloween Stage Effect
U`King£64.304.0★
Equinox Vapour 1000 Hazer
Equinox£101.924.0★
QTX | HZ-800 Haze Machine 800W | High-Output Professional Haze Generator with Remote & DMX Control Venues Events & Stage Productions
QTX£95.964.2★
beamz Blaze1200 Vertical Smoke Machine 1200W with 24x4W RGBA LED Lights - Powerful Fog Effect for DJs Stages Parties - Vertical & Horizontal Fog Machine DMX Control Wireless Remote Included
beamz£108.513.8★
What buyers say about haze machine
What buyers praise and complain about, mined from review topics.What buyers love
“Works very well for the price”
“Product as advertised”
“Easy to use”
“perfect for home or small venues”
“No complaints”
“Very refreshing and reasonably priced”
“Brilliantly designed”
“for its size and if youre in a rush, this is just great”
What buyers complain about
“They are just crap”
“Not worth the money”
Top return reasons
Common questions
- Is haze machine profitable to sell on Amazon United Kingdom?
- The niche generates £50K/yr across 11 tracked products. 90-day search growth is -4.9%. Flapen's verdict: Skip it (40/100).
- How competitive is the haze machine niche?
- 7 brands and 60 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in haze machine?
- Top complaints mined from reviews: Quality-Overall, Value For Money. The return rate is 1.4%.
- When does demand for haze machine peak?
- Demand peaks in Oct–Nov; the busiest month runs 1.7× the quietest.
- What does it cost to enter the haze machine niche?
- Listings span £5.05–£182.56; the average listing price is £80.91 (sweet spot $15–$100). The average incumbent carries 133 reviews — the moat a new listing must climb.