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Haze Machine

Fail

Shoppers spend only $50K a year here, so Haze Machine is a Fail.

Flapen Score
40
40 / 100
Ranks 110 of 171 Musical Instruments & DJ niches · −4 vs the category median of 44
Market size
£50K/yr23K searches / yr
90-day growth
-4.9%search demand this quarter
Competition
85%top-5 click share · 7 brands · 60 sellers

Flapen Score

Haze Machine against its category

The dotted line is the Musical Instruments & DJ average. Past it, Haze Machine is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Haze Machine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Haze Machine 23K times last year and spent an estimated £50K. The top 5 brands take 94% of clicks. Demand peaks in Oct–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-4.9%
Conversion, latest week
2.7%
Market size, estimated
£50Ka year
Peak month
October1.7× the quietest month
Top search term
haze machine19K searches a year

02 · Price

A sale here is worth £80.91.

Listings sell for £80.91 on average, from £5.05 to £182.56. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £80.91 that is £0 to £8K a year per listing.

Average price
£80.91inside the $15 to $100 sweet spot
Price range
£5.05–£182.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£8K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #529 within Musical Instruments & DJ. It carries 133 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
55%
Out of stock, average day
9.5%
Average rank
#529in Musical Instruments & DJ
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
133per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Haze Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£20K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

60

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

2%

  • QTX36%
  • beamz21%
  • Littleboyny20%
  • Thatchers11%
  • Equinox5%
  • PMI4%
  • Open — no brand owns it (1 brand, 2%)

Demand

Haze Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Prime Day '25Spike '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 1.7×

Reviews and returns

What reviews say buyers love and hate about Haze Machine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall50%−0.29

They are just crap

Value For Money50%−0.11

Not worth the money

Love

Value For Money39%−0.11

Works very well for the price

reasonably priced

well worth the money

Advertised Vs Actual Product17%+1.55

Product as advertised

Does its job

Ease Of Use11%+0.98

Easy to use

Suitable For Indoor11%+0.98

perfect for home or small venues

Quality-Overall6%−0.29

No complaints

Return

1.4% Return rate 5% Fixable by listing

Functionality-Overall27%▆▁█▄▄▃
Heating12%█▂▃▁▅▂
Defective Material/Parts10%▁█▁▆▁▄
Durability8%▁▁▁▁▁█
Value For Money5%▁▇█▁▁▁

Not worth the money

FAQ

Common Haze Machine questions

Answered from the same tracked data.