Harmonica
MaybeReturns run at only 0.5% of orders. But demand is soft, at -26.4% this quarter, so Harmonica is a Maybe.
- Flapen Score
- 53 / 100Top 16% of 171 Musical Instruments & DJ niches · +9 vs the category median of 4453
- Market size
- £381K/yr477K searches / yr
- 90-day growth
- -26.4%search demand this quarter
- Competition
- 61%top-5 click share · 12 brands · 26 sellers
Flapen Score
Harmonica against its category
The dotted line is the Musical Instruments & DJ average. Past it, Harmonica is stronger. Inside it, weaker.
Market
The Harmonica market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Harmonica 477K times last year and spent an estimated £381K. The top 5 brands take 70% of clicks. Demand peaks in Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
7.3% of searches ended in a purchase last week.
Shoppers searched for this 477K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £381K a year.
- Searches, last 12 months
- 477K
- Growth, 90 days vs prior 90
- -26.4%
- Conversion, latest week
- 7.3%
- Market size, estimated
- £381Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- harmonica300K searches a year
02 · Price
A sale here is worth £10.85.
Listings sell for £10.85 on average, from £3.58 to £31.45. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £10.85 that is £16K to £22K a year per listing.
- Average price
- £10.85under the $15 to $100 sweet spot
- Price range
- £3.58–£31.45
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £16K–£22K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Musical Instruments & DJ. It carries 2,671 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #9in Musical Instruments & DJ
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,671per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Harmonica products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Fender Blues Deluxe Harmonica Key of C 10 Holes Nickel Chrome Includes Case
- Price
- £12.43
- Rating
- 4.6/5
- Reviews
- 16,886
- Age
- 12y ago

Anwenk Harmonica Key of C 10 Hole 20 Tone Diatonic Harmonica C with Case for Beginner Students Kids Gift (Silver)
- Price
- £7.59
- Rating
- 4.5/5
- Reviews
- 2,277
- Age
- 9y ago

JDR Harmonica C Harp 10-Hole Diatonic Blues for Kids Beginners Adults
- Price
- £9.91
- Rating
- 4.6/5
- Reviews
- 1,432
- Age
- 8y ago

Blues Harmonica C 10 Hole 20 Tone Diatonic Mouth Organ Key of C Stainless Steel Thanksgiving Xmas Easter Gift for Adults Kids Beginners Gifts & Music Lovers (Silver)
- Price
- £4.79
- Rating
- 2.8/5
- Reviews
- 22
- Age
- 7y ago

Pence & Moon Collective Blues Harmonica C 10 Hole 20 Tune Diatonic Mouth Organ Harmonicas for Adults Kids Beginners Gifts & Music Lovers Stainless Steel Cover(Silver)
- Price
- £4.11
- Rating
- 4.0/5
- Reviews
- 55
- Age
- 1y ago
Trending
90-day click momentum
Blues Harmonica C 10 Hole 20 Tone Diatonic Mouth Organ Key of C Stainless Steel Thanksgiving Xmas Easter Gift for Adults Kids Beginners Gifts & Music Lovers (Silver)
- Price
- £4.79
- Rating
- 2.8/5
- Reviews
- 22
- Age
- 7y ago

1Pcs Harmonica 10 Holes 20 Tunes 10 Holes 20 Tones Mini Stainless Steel Harmonica Key of C for Adults Beginners Music Lovers and Performers (Silver)
- Price
- £3.58
- Rating
- 3.6/5
- Reviews
- 25
- Age
- 9mo ago

Fender Blues Deluxe Harmonica Key of C 10 Holes Nickel Chrome Includes Case
- Price
- £12.43
- Rating
- 4.6/5
- Reviews
- 16,886
- Age
- 12y ago

Conjurer Blues Harmonica C Mouth Organ for Children& Adults Blues Harp 10 Holes Diatonic Harmonica Kids key of C 1001C Red
- Price
- £8.06
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 4y ago

OriGlam MIA_80R Blues Harmonica Harp Mouth Organ 10 Holes C Key Harmonica for Children Adults Students Beginner Friends
- Price
- £5.57
- Rating
- 4.4/5
- Reviews
- 213
- Age
- 3y ago
Newest
by launch date
1Pcs Harmonica 10 Holes 20 Tunes 10 Holes 20 Tones Mini Stainless Steel Harmonica Key of C for Adults Beginners Music Lovers and Performers (Silver)
- Price
- £3.58
- Rating
- 3.6/5
- Reviews
- 25
- Age
- 9mo ago

Pence & Moon Collective Blues Harmonica C 10 Hole 20 Tune Diatonic Mouth Organ Harmonicas for Adults Kids Beginners Gifts & Music Lovers Stainless Steel Cover(Silver)
- Price
- £4.11
- Rating
- 4.0/5
- Reviews
- 55
- Age
- 1y ago

Hohner Special 20 Harmonica - C Major (M560016P)
- Price
- £31.45
- Rating
- 4.8/5
- Reviews
- 126
- Age
- 1y ago

Blues Harmonica in C Diatonic 10 Holes 20 Tones Mouth Organ Key of C Stainless Steel Mini Blues Harmonica for Kids Adults Beginners and Performers (Silver)
- Price
- £6.09
- Rating
- 3.6/5
- Reviews
- 43
- Age
- 1y ago

EastRock Harmonica - 10 Hole 20 Tunes Key of C Mouth Organ for Beginners - Mini Blues Harmonica with Case and Cleaning Cloth (Pink)
- Price
- £10.96
- Rating
- 4.5/5
- Reviews
- 984
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
26
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
23%
- Fender20%
- Anwenk18%
- East top17%
- JDR8%
- BDGYCK8%
- Pence & Moon Collective7%
Demand
Harmonica search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.2×
Search terms
Top Harmonica search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- harmonica300K/yr
- harmonicas for adults85K/yr
- hohner harmonica15K/yr
- mouth organ11K/yr
- harmonicas15K/yr
- harmonica c9K/yr
- mouth organ for adults9K/yr
- hohner special 20 c harmonica7K/yr
- hohner special 206K/yr
- harmonica for adults4K/yr
Reviews and returns
What reviews say buyers love and hate about Harmonica
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
didn't appear to be tuned properly
as you can imagine it only took around a month to go out of tune
when it does its no where near on tune
sound quality is not great
gives a nasty high-pitched ringing sound
it doesn't sound good
Poor quality
overall not the best
Awful build and sound quality
items being listed under a false description
Not as described
Not as listed
Whilst this does make a noise
its not a nice noise
gives a nasty high-pitched ringing sound
Love
Pink is so cute great quality
Good quality, sturdy instrument
Amazing quality
Great sound
Such a beautiful sound
Clear sounds
Good value at twice the price
Excellent value for money
Great for the price
As advertided
As described excellent
exactly what I wanted
easy to use
so easy to use learnt in 30 mins
Very easy to create music without a lot of prior experience
Return
0.5% Return rate 10% Fixable by listing
Poor quality
overall not the best
Awful build and sound quality
sound quality is not great
gives a nasty high-pitched ringing sound
it doesn't sound good
didn't appear to be tuned properly
as you can imagine it only took around a month to go out of tune
when it does its no where near on tune
too small
Nice present just too small
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Harmonica questions
Answered from the same tracked data.









