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Handpan

Fail

Shoppers spend only $66K a year here, so Handpan is a Fail.

Flapen Score
40
40 / 100
Ranks 110 of 171 Musical Instruments & DJ niches · −4 vs the category median of 44
Market size
£66K/yr113K searches / yr
90-day growth
-8.8%search demand this quarter
Competition
64%top-5 click share · 13 brands · 19 sellers

Flapen Score

Handpan against its category

The dotted line is the Musical Instruments & DJ average. Past it, Handpan is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Handpan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Handpan 113K times last year and spent an estimated £66K. The top 5 brands take 79% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-8.8%
Conversion, latest week
1.5%
Market size, estimated
£66Ka year
Peak month
December4.8× the quietest month
Top search term
tongue drum35K searches a year

02 · Price

A sale here is worth £39.67.

Listings sell for £39.67 on average, from £7.35 to £212.90. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £39.67 that is £0 to £4K a year per listing.

Average price
£39.67inside the $15 to $100 sweet spot
Price range
£7.35–£212.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 25.1% of listings are out of stock. The average listing ranks #21 within Musical Instruments & DJ. It carries 463 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
94%
Out of stock, average day
25.1%
Average rank
#21in Musical Instruments & DJ
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
463per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Handpan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£26K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

19

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

17%

  • MeloBeat27%
  • CozyKit22%
  • LEKATO18%
  • CAHAYA7%
  • REGIS6%
  • LeSage4%
  • Open — no brand owns it (7 brands, 17%)

Demand

Handpan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Handpan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tongue drum35K/yr
  • steel tongue drum22K/yr
  • steel drum19K/yr
  • steel pan drum9K/yr
  • steel drums for adults5K/yr
  • metal drum3K/yr
  • steel drums4K/yr
  • panda drum2K/yr
  • balmy drum11K/yr
  • steel tongue drum 12 inch2K/yr

Reviews and returns

What reviews say buyers love and hate about Handpan

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product18%−0.23

Not 6 as advertised

Parcel WAS NOT handed to resident as stated

Noise Level14%−0.11

Irritating Buzz

If you pull the rubber pieces off it gets a lot louder as my 3 year old quickly discovered

can't really hear it when it rains not a loud sound

Value For Money14%+1.03

Looks very expensive

when I went on to get another one.,the price had increased by £13

Size-Overall9%+0.43

They are small

The drum is small

I think that the fact that it's a small size

Tune Retention3%−0.05

rain doesn't make a tune, sadly

Love

Audio Quality28%+0.70

Nice sound

lovely soothing sound

Beautiful sound

Quality-Overall20%+1.09

High quality

It is really well made

the drum itself is really good quality

Tune Retention7%−0.05

Beautiful item - purchased for my 2yo who likes to drum

Love this makes a really nice tone

Apart from an irritating buzz the tongue drum works very well

Advertised Vs Actual Product7%−0.23

True to order

As expected

it does what it said

Ease Of Use6%+0.61

very easy to use

Easy to play even if youre new

easy to store

Return

1.6% Return rate 28% Fixable by listing

Audio Quality26%█▁▅▄▂▅
Size-Overall22%▅▆▇█▅▂

They are small

The drum is small

I think that the fact that it's a small size

Functionality-Overall9%█▁▃▃▁▆
Tune Retention8%▁▁▃▄█▁

rain doesn't make a tune, sadly

Noise Level7%▁█▁▂▁▂

Irritating Buzz

If you pull the rubber pieces off it gets a lot louder as my 3 year old quickly discovered

can't really hear it when it rains not a loud sound

FAQ

Common Handpan questions

Answered from the same tracked data.