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Guitar Strap

Fail

The top 5 products take 85% of clicks, so Guitar Strap is a Fail.

Flapen Score
34
34 / 100
Ranks 144 of 171 Musical Instruments & DJ niches · −10 vs the category median of 44
Market size
£285K/yr733K searches / yr
90-day growth
-20.5%search demand this quarter
Competition
85%top-5 click share · 7 brands · 23 sellers

Flapen Score

Guitar Strap against its category

The dotted line is the Musical Instruments & DJ average. Past it, Guitar Strap is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Guitar Strap market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Guitar Strap 733K times last year and spent an estimated £285K. The top 5 brands take 92% of clicks. Demand peaks in Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 733K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £285K a year.

Searches, last 12 months
733K
Growth, 90 days vs prior 90
-20.5%
Conversion, latest week
3.7%
Market size, estimated
£285Ka year
Peak month
December2.8× the quietest month
Top search term
guitar strap472K searches a year

02 · Price

A sale here is worth £10.49.

Listings sell for £10.49 on average, from £3.69 to £16.79. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £10.49 that is £8K to £10K a year per listing.

Average price
£10.49under the $15 to $100 sweet spot
Price range
£3.69–£16.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£10K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #15 within Musical Instruments & DJ. It carries 5,290 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#15in Musical Instruments & DJ
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,290per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Guitar Strap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£43K£86K£128K£171K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

23

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

3%

  • LEKATO51%
  • Fender13%
  • Ernie Ball12%
  • Nefelibata9%
  • BestSounds8%
  • Aucuu5%
  • Open — no brand owns it (1 brand, 3%)

Demand

Guitar Strap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.8×

Search terms

Top Guitar Strap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • guitar strap472K/yr
  • guitar straps49K/yr
  • bass guitar strap35K/yr
  • electric guitar strap39K/yr
  • acoustic guitar strap31K/yr
  • ernie ball guitar strap19K/yr
  • guitar strap acoustic19K/yr
  • guitar straps electric15K/yr
  • bass strap13K/yr
  • kids guitar strap8K/yr

Reviews and returns

What reviews say buyers love and hate about Guitar Strap

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%−0.07

NEITHER END OF THE STRAP WOULD FIT MY GRETSCH RESONATOR AND HAD TO CUT IT TO SIZE

Smell13%−0.03

hate the smell

just smells funny

the smell hasnt got any better

Durability13%−0.07

it broke within 2 minutes sending my guitar crashing to the ground neck first

Strap/String Quality13%+1.94

Lekato strap

Strap Up

Quality-Overall13%+1.06

The quality was diabolical

Love

Strap/String Quality39%+1.94

this strap is quality,arrived as promised, great, thanks

Perfectly good, well made strap at a very low cost

Great strap at super value

Comfort-Overall15%+0.84

Its really comfortable

while i did not notice it being less heavy its certainly more comfortable than your average strap

It is well made, comfortable and easily adjusts

Quality-Overall14%+1.06

Perfect - great price & quality & delivered on time

Looked very well made

Good quality

Value For Money9%0.00

Well worth the money

Value for money

Ok for the price

Advertised Vs Actual Product5%+0.36

Just as advertised very satisfied

Exactly as describes

Just right

Return

0.8% Return rate 42% Fixable by listing

Strap/String Quality32%▄▄▄█▄▃

Lekato strap

Strap Up

Size-Overall31%██▇▁▃▇

NEITHER END OF THE STRAP WOULD FIT MY GRETSCH RESONATOR AND HAD TO CUT IT TO SIZE

Comfort-Overall5%▁▄▁▁█▁
Compatibility-Overall5%▁▁▃▁▁█
Shape/Style3%▁▄▁▁█▁

FAQ

Common Guitar Strap questions

Answered from the same tracked data.