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Guitar Headphones

Fail

Demand is soft, at -29.5% this quarter, so Guitar Headphones is a Fail.

Flapen Score
38
38 / 100
Ranks 124 of 171 Musical Instruments & DJ niches · −6 vs the category median of 44
Market size
£74K/yr61K searches / yr
90-day growth
-29.5%search demand this quarter
Competition
81%top-5 click share · 13 brands · 48 sellers

Flapen Score

Guitar Headphones against its category

The dotted line is the Musical Instruments & DJ average. Past it, Guitar Headphones is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Guitar Headphones market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Guitar Headphones 61K times last year and spent an estimated £74K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-29.5%
Conversion, latest week
4.4%
Market size, estimated
£74Ka year
Peak month
December3.7× the quietest month
Top search term
guitar headphones17K searches a year

02 · Price

A sale here is worth £27.60.

Listings sell for £27.60 on average, from £6.10 to £69.66. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £27.60 that is £3K to £7K a year per listing.

Average price
£27.60inside the $15 to $100 sweet spot
Price range
£6.10–£69.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #20 within Musical Instruments & DJ. It carries 8,882 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#20in Musical Instruments & DJ
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,882per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
64 months

Products

Top Guitar Headphones products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£7K£15K£22K£30K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

48

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

13%

  • OneOdio35%
  • gear4music22%
  • ROLAND16%
  • Numark8%
  • Ortizan3%
  • LORELEI3%
  • Open — no brand owns it (7 brands, 13%)

Demand

Guitar Headphones search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Guitar Headphones search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • guitar headphones17K/yr
  • guitar amp headphones9K/yr
  • piano headphones8K/yr
  • headphones for guitar amp5K/yr
  • electric guitar headphones8K/yr
  • amp headphones6K/yr
  • keyboard headphones6K/yr
  • drum headphones3K/yr

Reviews and returns

What reviews say buyers love and hate about Guitar Headphones

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability14%−0.23

Broke after one hour

Broke within months

Not particularly durable

Audio Quality11%+1.23

Sound quality is sadly poor

untouchable sound quality in my opinion

you get crackling until over time the audio is just so crap you can't hear anything

Quality-Overall8%+0.81

the product Is cheap and flimsy

Poor quality

Not as good as the reviews given

Value For Money6%+0.95

Not expecting much for the price I paid

beats some the more expensive

The price is a little steep

Audio Volume5%

no volume control as I can see

overdo the volume

They need a volume control

Love

Audio Quality31%+1.23

Good sound

Good clear sound

Nice clean sound

Quality-Overall16%+0.81

the build quality is excellent

Nice well made

Good Quality

Value For Money15%+0.95

Excellent value for money

Fantastic for the price

Good value for money

Comfort-Overall8%+0.81

They are comfortable

Comfort is helped by a padded headband

Really nice comfy headphones

Bass4%+0.15

Good quality great bass, a bargain

good bass performance

Great headphones for my bass guitar playing

Return

2.2% Return rate 18% Fixable by listing

Audio Quality18%▇▆▆█▅▇

Sound quality is sadly poor

untouchable sound quality in my opinion

you get crackling until over time the audio is just so crap you can't hear anything

Size-Overall15%▆█▅▇▆▅

Does not fit

I just with they had done the same for the 3.5mm as that is very short

A bit big

Compatibility-Overall10%█▆▆▄▆▅
Functionality-Overall7%█▅▅▆▅▅

it only works on one side

the right side stopped working

Comfort-Overall6%▇▄█▂▄▃

VERY uncomfortable

Uncomfortable headphones

not comfortable to wear personally

FAQ

Common Guitar Headphones questions

Answered from the same tracked data.