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Guitar Cleaning Kit

Fail

Shoppers spend only $68K a year here, so Guitar Cleaning Kit is a Fail.

Flapen Score
43
43 / 100
Ranks 91 of 171 Musical Instruments & DJ niches · −1 vs the category median of 44
Market size
£68K/yr72K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
64%top-5 click share · 10 brands · 33 sellers

Flapen Score

Guitar Cleaning Kit against its category

The dotted line is the Musical Instruments & DJ average. Past it, Guitar Cleaning Kit is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Guitar Cleaning Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Guitar Cleaning Kit 72K times last year and spent an estimated £68K. The top 5 brands take 78% of clicks. Demand peaks in Oct–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
7.3%
Market size, estimated
£68Ka year
Peak month
December3.2× the quietest month
Top search term
guitar cleaning kit39K searches a year

02 · Price

A sale here is worth £12.92.

Listings sell for £12.92 on average, from £3.61 to £23.25. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £12.92 that is £1K to £3K a year per listing.

Average price
£12.92under the $15 to $100 sweet spot
Price range
£3.61–£23.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #20 within Musical Instruments & DJ. It carries 2,213 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#20in Musical Instruments & DJ
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,213per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Guitar Cleaning Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£20K£27K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

33

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

16%

  • DINGSEN27%
  • Shaevle18%
  • Jim Dunlop13%
  • D'Addario11%
  • Ernie Ball10%
  • WAN2TLK6%
  • Open — no brand owns it (4 brands, 16%)

Demand

Guitar Cleaning Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Guitar Cleaning Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • guitar cleaning kit39K/yr
  • guitar cleaner18K/yr
  • guitar care kit6K/yr
  • guitar cleaning5K/yr
  • electric guitar cleaning kit4K/yr

Reviews and returns

What reviews say buyers love and hate about Guitar Cleaning Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.01

Its slightly bigger than the original tube

in a suprisingly small

A small bottle

Ease Of Cleaning8%−0.01

The fret cleaner is no good at cleaning frets

Don't buy to clean frets

Compatibility-Overall8%−0.03

Not for nitro

Leak-Proof8%

Leaked

leaked in packaging

Noise Level8%−0.03

you like horrific screeching noises as you clean

Love

Quality-Overall30%+1.86

It's good enough quality for light use

Good kit

Excellent product

Advertised Vs Actual Product16%+0.72

Works as it should

Does what it says

Exactly as described

Ease Of Cleaning14%−0.01

Great for cleaning

Nice cleaning kit

Perfect for Cleaning

Value For Money13%+0.55

Great value for money

Excellent well worth the money

Good value

Ease Of Use6%+0.49

Easy to use

easy to hand when needed

It is so handy to have

Return

0.1% Return rate 13% Fixable by listing

Functionality-Overall30%▁▁▃█▁▃

Didnt do much for me

Defective Material/Parts13%▁▁▆▁█▁
Compatibility-Overall13%▁▁█▁▁▆

Not for nitro

Advertised Vs Actual Product7%
Value For Money7%▁█▁▁▁▁

too expensive

FAQ

Common Guitar Cleaning Kit questions

Answered from the same tracked data.