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Goxlr

Fail

The top 5 brands take 100% of clicks, so Goxlr is a Fail.

Flapen Score
23
23 / 100
Ranks 165 of 171 Musical Instruments & DJ niches · −21 vs the category median of 44
Market size
£25K/yr37K searches / yr
90-day growth
-11.8%search demand this quarter
Competition
87%top-5 click share · 4 brands · 49 sellers

Flapen Score

Goxlr against its category

The dotted line is the Musical Instruments & DJ average. Past it, Goxlr is stronger. Inside it, weaker.

23Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Goxlr market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Goxlr 37K times last year and spent an estimated £25K. All 4 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 23 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-11.8%
Conversion, latest week
0.6%
Market size, estimated
£25Ka year
Peak month
December2.2× the quietest month
Top search term
goxlr19K searches a year

02 · Price

A sale here is worth £118.60.

Listings sell for £118.60 on average, from £22.96 to £278.48. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £118.60 that is £0 to £12K a year per listing.

Average price
£118.60above the $15 to $100 sweet spot
Price range
£22.96–£278.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£12K
Returns
4.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Musical Instruments & DJ. It carries 7,259 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#28in Musical Instruments & DJ
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,259per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Goxlr products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£11K£15K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

49

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • TC Helicon76%
  • FIFINE16%
  • RØDE5%
  • Focusrite4%
  • Open — no brand owns it (0%)

Demand

Goxlr search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Goxlr search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • goxlr19K/yr
  • go xlr14K/yr
  • goxlr mini4K/yr

Reviews and returns

What reviews say buyers love and hate about Goxlr

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall17%−0.11

just does not work

Does not work well at all

which of course will mess up your POW or recording session because you suddenly don't have a recording device

Microphone12%−0.08

now it doesnt pick up my mic at all

Wont pic up microphone after 3 week

unfortunately could not get a microphone to work

Touch/Button Controls9%−0.02

Sliders stopped working after year time

Product Condition9%−0.06

Product doest appear to be new

in fact used

Software/Application9%−0.06

TC HELICON - No longer supports firmware updates

Love

Quality-Overall25%+1.58

Great build quality

Excellent product

Super good quality

Audio Quality20%+2.19

the sound quality is very good

Best budget audio interface hands down performance amazing definitely worth the price. I run vst on windows my laptop is high end my old audio interface was I'm assuming bottle necking the computer I run kontakt pianos usually at 128 buffer size little to no latency great purchase oh

Really impressed with this audio mixer

Assembly/Installation7%+0.49

Easy To Set Up & Use

hoped it would be easy to set up

Noise Level7%+0.49

Sounds good and if you can get it to do what you want it's good sometimes even great

Noise Quality is Great

Value For Money6%−0.02

Great mixer for the price

It offers a lot of features for the price

Amazing for Price

Return

4.1% Return rate 4% Fixable by listing

Functionality-Overall18%▆█▅▄▆▇

just does not work

Does not work well at all

which of course will mess up your POW or recording session because you suddenly don't have a recording device

Compatibility-Overall15%█▄▄▃▄▅
Microphone11%▅▇▅█▆▅

now it doesnt pick up my mic at all

Wont pic up microphone after 3 week

unfortunately could not get a microphone to work

Audio Quality10%▁▅▆█▆█

the soundboard sounds arent the best quality

it starts giving off an unbearable choppy sound until you unplug it

Noise Level7%███▆▁▄

FAQ

Common Goxlr questions

Answered from the same tracked data.