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fog bubble machine

Skip it

A small market ($30K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 32Conversion 41Competition 11Returns 96Price range 84Avg price 95Brand share 30Review moat 100Quality gap 97

Review moat

Incredible9.63

avg incumbent reviews — the moat a new listing must climb

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible£23.01

avg listing price — sweet spot $15–$100

Price range

Great£8.86–£106.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Growth

Okay+5.7%

90-day search growth — must beat 0% to launch

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Competition

Bad87%

top-5 click share — a locked-up shelf

Market size

Bad£30K

£30K/yr · 39K searches

According to Flapen's Amazon United Kingdom niche tracking, fog bubble machine is a £30K/yr Amazon United Kingdom market (39K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 48/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

fog bubble machine market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
£17K–£23K
units × avg price
Conversion rate
3.3%
Avg BSR
#268
Page quality
0%
Prime
100%
Sponsored
88%
Out of stock
9.2%
Avg brand age
26 months
Avg seller age
210 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

14

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

8%

  • HIAME47%
  • Noaya17%
  • Vibbang12%
  • Foleto6%
  • Bodygenix5%
  • QTX4%
  • Open — no brand owns it (2 brands, 8%)

Demand

Weekly Amazon search volume, last 30 weeks — +5.7% search growth over the last 90 days.
700500Spike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26

Top fog bubble machine search terms

  • fog bubble machine15K/yr
  • smoke bubble machine13K/yr
  • smoke bubble wand6K/yr
  • bubble fog machine4K/yr
All search terms

Top fog bubble machine products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%£4K30%£9K45%£13K60%£18K110100 Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

What buyers say about fog bubble machine

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience28%

“Real fun”

Charging8%

“Being rechargeable is a major benefit”

Gifting Purpose6%

“This is a lovely gift”

Quality-Overall6%

“Overall this product:”

Battery Life6%

“The battery already comes charged which is nice”

Functionality-Overall5%

“And surprisingly, it actually works pretty well,”

Ease Of Use4%

“Easy to carry around as well as leave on a flat surface”

Value For Money3%

“Absolutely Fun & Great Value”

Safety Standards3%

“Safe, eco friendly, and a hit with kids”

Suitable For Outdoor3%

“Great unique outdoor play”

What buyers complain about

Assembly/Installation20%

“Requires quite a bit of set up before use”

Functionality-Overall17%

“Didnt work”

Charging7%

“the battery won't charge up”

Color7%

“Despite having 2 boys I wasn't bothered about the pink colour”

Durability7%

“Lasted all of 3 weeks”

Material Quality3%

“This product is made of: plastic mostly”

Battery Life3%

“It killed the battery”

Noise Level2%

“It makes some noise”

Top return reasons

Functionality-Overall37%
Battery Inclusion13%
Durability10%
Fun/Entertainment Experience7%
Advertised Vs Actual Product7%
Value For Money7%
Noise Level7%
Quality-Overall7%
Product Condition7%

Common questions

Is fog bubble machine profitable to sell on Amazon United Kingdom?
The niche generates £30K/yr across 8 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +5.7%. Flapen's verdict: Skip it (48/100).
How competitive is the fog bubble machine niche?
8 brands and 14 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in fog bubble machine?
Top complaints mined from reviews: Assembly/Installation, Functionality-Overall, Charging. The return rate is 0.7%.
What does it cost to enter the fog bubble machine niche?
Listings span £8.86–£106.98; the average listing price is £23.01 (sweet spot $15–$100). The average incumbent carries 10 reviews — the moat a new listing must climb.