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Fog Bubble Machine

Fail

Shoppers spend only $30K a year here, so Fog Bubble Machine is a Fail.

Flapen Score
48
48 / 100
Top 33% of 171 Musical Instruments & DJ niches · +4 vs the category median of 44
Market size
£30K/yr39K searches / yr
90-day growth
+5.7%search demand this quarter
Competition
87%top-5 click share · 8 brands · 14 sellers

Flapen Score

Fog Bubble Machine against its category

The dotted line is the Musical Instruments & DJ average. Past it, Fog Bubble Machine is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fog Bubble Machine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fog Bubble Machine 39K times last year and spent an estimated £30K. The top 5 brands take 87% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
+5.7%
Conversion, latest week
3.3%
Market size, estimated
£30Ka year
Top search term
fog bubble machine15K searches a year

02 · Price

A sale here is worth £23.01.

Listings sell for £23.01 on average, from £8.86 to £106.98. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £23.01 that is £0 to £2K a year per listing.

Average price
£23.01inside the $15 to $100 sweet spot
Price range
£8.86–£106.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #268 within Musical Instruments & DJ. It carries 10 reviews at 3.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
9.2%
Average rank
#268in Musical Instruments & DJ
Average rating
3.76 starsAmazon United Kingdom average 4.36 stars
Average reviews
10per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Fog Bubble Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£4K£9K£13K£18K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

14

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

8%

  • HIAME47%
  • Noaya17%
  • Vibbang12%
  • Foleto6%
  • Bodygenix5%
  • QTX4%
  • Open — no brand owns it (2 brands, 8%)

Demand

Fog Bubble Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '26JanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 2.0× · 7 of 12 months tracked

Search terms

Top Fog Bubble Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fog bubble machine15K/yr
  • smoke bubble machine13K/yr
  • smoke bubble wand6K/yr
  • bubble fog machine4K/yr

Reviews and returns

What reviews say buyers love and hate about Fog Bubble Machine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation20%+0.75

Requires quite a bit of set up before use

This does require putting a few things together, you will need a small screwdriver to open the battery compartments and fog machine

Took me while to put it all together

Functionality-Overall17%−0.44

Didnt work

Also there is no bubble juice

Charging7%−0.08

the battery won't charge up

Color7%+0.47

Despite having 2 boys I wasn't bothered about the pink colour

Durability7%−0.25

Lasted all of 3 weeks

Love

Fun/Entertainment Experience28%−0.02

Real fun

Great Fun

Great toy

Charging8%−0.08

Being rechargeable is a major benefit

longevity of charge

The machine itself is rechargeable

Gifting Purpose6%+0.41

This is a lovely gift

Summer Party Birthday Gift

Quality-Overall6%+0.41

Overall this product:

Decent

Battery Life6%

The battery already comes charged which is nice

as it eliminates the need for constant battery replacements

Its rechargeable, so we didnt have to fuss with cords or batteries, and cleanup was straightforward

Return

0.7% Return rate 7% Fixable by listing

Functionality-Overall37%▁█▁▆▄▆

Didnt work

Also there is no bubble juice

Battery Inclusion13%█▁▁▁▆▁
Durability10%▁▁▁▅█▁

Lasted all of 3 weeks

Fun/Entertainment Experience7%▁█▁▁▁▁
Advertised Vs Actual Product7%

FAQ

Common Fog Bubble Machine questions

Answered from the same tracked data.