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Elixir Acoustic Strings

Fail

The top 5 brands take 100% of clicks, so Elixir Acoustic Strings is a Fail.

Flapen Score
33
33 / 100
Ranks 148 of 171 Musical Instruments & DJ niches · −11 vs the category median of 44
Market size
£58K/yr55K searches / yr
90-day growth
-10.6%search demand this quarter
Competition
74%top-5 click share · 5 brands · 40 sellers

Flapen Score

Elixir Acoustic Strings against its category

The dotted line is the Musical Instruments & DJ average. Past it, Elixir Acoustic Strings is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elixir Acoustic Strings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Elixir Acoustic Strings 55K times last year and spent an estimated £58K. All 5 brands take every click. Demand peaks in Feb–Mar–Apr–May. Flapen scores it 33 out of 100, a Fail.

01 · Demand

10.5% of searches ended in a purchase last week.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-10.6%
Conversion, latest week
10.5%
Market size, estimated
£58Ka year
Peak month
February2.6× the quietest month
Top search term
daddario acoustic guitar strings32K searches a year

02 · Price

A sale here is worth £10.03.

Listings sell for £10.03 on average, from £5.67 to £16.88. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £10.03 that is £3K to £5K a year per listing.

Average price
£10.03under the $15 to $100 sweet spot
Price range
£5.67–£16.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #17 within Musical Instruments & DJ. It carries 12,485 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#17in Musical Instruments & DJ
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
12,485per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 149 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
149 months

Products

Top Elixir Acoustic Strings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£17K£23K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

40

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • D'Addario69%
  • Ernie Ball23%
  • Elixir3%
  • Adagio3%
  • MARTIN2%
  • Open — no brand owns it (0%)

Demand

Elixir Acoustic Strings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 2.6×

Search terms

Top Elixir Acoustic Strings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • daddario acoustic guitar strings32K/yr
  • acoustic guitar strings 11-524K/yr
  • acoustic guitar strings medium4K/yr
  • acoustic guitar strings 12-533K/yr
  • d addario acoustic guitar strings3K/yr
  • phosphor bronze acoustic guitar strings3K/yr
  • light gauge acoustic guitar strings3K/yr
  • light acoustic guitar strings3K/yr

Reviews and returns

What reviews say buyers love and hate about Elixir Acoustic Strings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strap/String Quality38%−0.16

its a fake string

Strings arent correct

not real happy with these strings

Durability13%−0.11

Keep breaking

broke two of them right off tuning them up

Value For Money11%+0.76

they are very expensive

Not the cheapest

A bit pricier

Weight Heavy5%+0.19

However, I found them a bit heavy and so tried these - just one gauge lighter

Tune Retention5%0.00

Strings arent correct

Love

Strap/String Quality54%−0.16

Nice strings

Strings feel good

Quality Strings

Audio Quality11%+1.66

Always sound great

sound is bright

these are genuinely very full sounding

Quality-Overall9%+1.40

Amazing Quality

good quality at a good price

Good quality did the job

Value For Money8%+0.76

Good value for money

good for the price

good price

Tune Retention7%0.00

easy to distinguish string gauges

the strings have transformed the sound

they provide a richer tone

Return

0.4% Return rate 20% Fixable by listing

Strap/String Quality55%█▆▆▂▅▁

its a fake string

Strings arent correct

not real happy with these strings

Size-Overall17%▁▂▁▇▃█

it very was tiny

Compatibility-Overall6%▁▅▁▁█▁
Quality-Overall4%▁▁▁▁▂█
Durability4%▁▃▁█▁▁

Keep breaking

broke two of them right off tuning them up

FAQ

Common Elixir Acoustic Strings questions

Answered from the same tracked data.