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Earphones Over Ear

Fail

Demand is soft, at -23.1% this quarter, so Earphones Over Ear is a Fail.

Flapen Score
46
46 / 100
Top 41% of 171 Musical Instruments & DJ niches · +2 vs the category median of 44
Market size
£242K/yr174K searches / yr
90-day growth
-23.1%search demand this quarter
Competition
49%top-5 click share · 14 brands · 96 sellers

Flapen Score

Earphones Over Ear against its category

The dotted line is the Musical Instruments & DJ average. Past it, Earphones Over Ear is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Earphones Over Ear market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Earphones Over Ear 174K times last year and spent an estimated £242K. The top 5 brands take 81% of clicks. Demand peaks in Feb–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £242K a year.

Searches, last 12 months
174K
Growth, 90 days vs prior 90
-23.1%
Conversion, latest week
3.5%
Market size, estimated
£242Ka year
Peak month
November3.4× the quietest month
Top search term
sony wired headphones40K searches a year

02 · Price

A sale here is worth £39.61.

Listings sell for £39.61 on average, from £6.75 to £254.09. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £39.61 that is £4K to £10K a year per listing.

Average price
£39.61inside the $15 to $100 sweet spot
Price range
£6.75–£254.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£4K–£10K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #92 within Musical Instruments & DJ. It carries 17,431 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#92in Musical Instruments & DJ
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
17,431per listing
Listings tracked
28

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Earphones Over Ear products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£19K£29K£39K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

96

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

49%

Top 20: 92%

Open market

15%

  • Sony38%
  • ARTIX19%
  • soundcore10%
  • OneOdio8%
  • Sennheiser6%
  • INFURTURE4%
  • Open — no brand owns it (8 brands, 15%)

Demand

Earphones Over Ear search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25DecMarJunAugNovMarMay

Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Earphones Over Ear search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sony wired headphones40K/yr
  • sony headphones wired34K/yr
  • noise cancelling headphones wired33K/yr
  • wired noise cancelling headphones21K/yr
  • noise cancelling wired headphones12K/yr
  • noise-canceling headphones wired7K/yr
  • wired headphones noise cancelling7K/yr
  • sony mdr7K/yr
  • headphones wired noise cancelling5K/yr
  • wired headphones sony6K/yr

Reviews and returns

What reviews say buyers love and hate about Earphones Over Ear

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Audio Quality11%+0.74

Sound quality poor

Sound is horrible

Sounds not very loud

Durability9%−0.14

Broke after a few months

breaks easy

broke very quickly

Quality-Overall7%+1.16

Poor quality

Bad quality and some strange noises

made me question the quality control

Noise Cancellation6%

Noise cancellation doesn't work at all

Noise cancelling is very poor

No noise cancellation

Size-Overall5%−0.04

small

A bit loose

A bit big

Love

Audio Quality24%+0.74

The sound is adequate

Clear sound

Excellent sound

Value For Money15%+1.57

Fair price

Excellent value

Excellent headphones for the price

Quality-Overall15%+1.16

Amazing quality

the build quality feels solid

the build quality is excellent

Noise Cancellation8%

Noise cancelling works well

Noise cancelling works well

Great noise cancellation

Comfort-Overall6%+0.33

Very Comfortable

The foam is super comfy

This headphone provides the comfort

Return

2.2% Return rate 22% Fixable by listing

Audio Quality18%█▇▇██▇

Sound quality poor

Sound is horrible

Sounds not very loud

Size-Overall17%▇██▇██

small

A bit loose

A bit big

Connectivity-Overall7%▇▆▇▇▇█

Disconnects often

Its hard to pair

Unable to connect

Compatibility-Overall6%██▆▇▇▇
Quality-Overall6%▆▆██▇▆

Poor quality

Bad quality and some strange noises

made me question the quality control

FAQ

Common Earphones Over Ear questions

Answered from the same tracked data.