Earphones Over Ear

Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £242K a year.

Searches, last 12 months

174K

Growth, 90 days vs prior 90

-23.1%

Conversion, latest week

3.5%

Market size, estimated

£242Ka year

Peak month

November3.4× the quietest month

Top search term

sony wired headphones40K searches a year

Listings sell for £39.61 on average, from £6.75 to £254.09. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £39.61 that is £4K to £10K a year per listing.

Average price

£39.61inside the $15 to $100 sweet spot

Price range

£6.75–£254.09

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

£4K–£10K

Returns

2.2%of orders · Amazon United Kingdom median 0.6%

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #92 within Musical Instruments & DJ. It carries 17,431 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

100%

Out of stock, average day

4.0%

Average rank

#92in Musical Instruments & DJ

Average rating

4.40 starsAmazon United Kingdom average 4.36 stars

Average reviews

17,431per listing

Listings tracked

28

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

41 months