Is earphones over ear profitable to sell on Amazon United Kingdom?

The niche generates £242K/yr across 28 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.1%. Flapen's verdict: Skip it (46/100).

How competitive is the earphones over ear niche?

14 brands and 96 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in earphones over ear?

Top complaints mined from reviews: Audio Quality, Durability, Quality-Overall. The return rate is 2.2%.

When does demand for earphones over ear peak?

Demand peaks in Feb–Oct–Nov–Dec; the busiest month runs 3.4× the quietest.

What does it cost to enter the earphones over ear niche?

Listings span £6.75–£254.09; the average listing price is £39.61 (sweet spot $15–$100). The average incumbent carries 17,431 reviews — the moat a new listing must climb.

earphones over ear

Skip it

Soft demand (-23.1% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible£39.61

avg listing price — sweet spot $15–$100

Returns

Good2.2%

return rate — above 5% kills the launch gate

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay£242K

£242K/yr · 174K searches

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Price range

Okay£6.75–£254.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad17,430.64

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-23.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, earphones over ear is a £242K/yr Amazon United Kingdom market (174K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Feb–Oct–Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

earphones over ear market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: £198K–£238K; units × avg price
Conversion rate: 3.5%
Avg BSR: #92
Page quality: 0%
Prime: 100%
Sponsored: 64%
Out of stock: 4.0%
Avg brand age: 41 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

49%

Top 20: 92%

Open market

15%

Sony38%
ARTIX19%
soundcore10%
OneOdio8%
Sennheiser6%
INFURTURE4%
Open — no brand owns it (8 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 100 weeks — -23.1% search growth over the last 90 days.

Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 3.4×

Open Trend

Top earphones over ear search terms

sony wired headphones40K/yr -23.3%0.9% conv.
sony headphones wired34K/yr -21.9%0.8% conv.
noise cancelling headphones wired33K/yr -41.2%1.1% conv.
wired noise cancelling headphones21K/yr -16.9%1.1% conv.
noise cancelling wired headphones12K/yr -6.2%1.0% conv.
noise-canceling headphones wired7K/yr +4.6%0.5% conv.
wired headphones noise cancelling7K/yr -18.7%0.7% conv.
sony mdr7K/yr -19.9%1.1% conv.
headphones wired noise cancelling5K/yr -15.6%1.1% conv.
wired headphones sony6K/yr -18.8%0.9% conv.

All search terms

Top earphones over ear products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sony MDR-7506 Closed-Back Studio Monitor Headphones - Wired 10Hz to 20kHz Frequency Range Good for Studio Recording & Mixing 63 Ohm Lightweight Foldable Design (227g) Includes Pouch Black

Sony£69.664.7★27,394 rev

ARTIX CL750 Premium Wired On Ear Headphones with Microphone Comfortable Noise Isolating Foldable Design 3.5mm Aux Headphone for Laptop PC Mobile Tablet Adults Men Women Kids Boys and Girls

ARTIX£22.544.2★19,260 rev

ARTIX CL750 Premium Wired On Ear Headphones with Microphone Comfortable Noise Isolating Foldable Design 3.5mm Aux Headphone for Laptop PC Mobile Tablet Adults Men Women Kids Boys and Girls

ARTIX£17.604.2★19,260 rev

Sony MDREX110APB.CE7 Deep Bass Earphones with Smartphone Control and Mic - Metallic Black

Sony£13.414.3★15,935 rev

soundcore Anker Q20i Hybrid Active Noise Cancelling Foldable Headphones

soundcore£27.784.6★70,129 rev

Newest

by launch date

MartiAudio Wired Headphones for Adults Over-Ear Headset with Hi-Fi Stereo Sound Noise-Isolating Ear Cushions Lightweight Comfortable Design Tangle-Free Cable Ideal for Work Travel & Dail

MartiAudio£13.3477 rev

8mo ago

Ortizan Wired Studio Headphones Over Ear DJ Monitor Black

Ortizan£23.7767 rev

8mo ago

USB C Headphones Wired Over Ear Wired Headset with 28dB ANC Noise Cancelling Headphones for School/Gaming/Audiobooks/Sport/Travel/Outdoors/iPhone 16/15 Samsung Galaxy S25/S24

INFURTURE£26.343,058 rev

1y ago

Sony MDR-M1 Studio Closed Back Headphones - Wired Ultra-Wideband Playback (5Hz-80kHz) Ideal for Studio Recording & Mixing Lightweight Design (216g) Includes 2 Detachable Cables Black

Sony£158.32174 rev

1y ago

Ludos OMNITONE Wired Earbuds in-Ear Headphones Earphones with Microphone 5 Years Warranty Noise Isolation Corded for 3.5mm Jack Ear Buds for iPhone iPad Samsung Computer Laptop Gaming Sports

Ludos£7.695,435 rev

2y ago

What buyers say about earphones over ear

What buyers praise and complain about, mined from review topics.

What buyers love

Audio Quality24%

“The sound is adequate”

Value For Money15%

“Fair price”

Quality-Overall15%

“Amazing quality”

Noise Cancellation8%

“Noise cancelling works well”

Comfort-Overall6%

“Very Comfortable”

Battery Life4%

“Battery lasts a long time”

Bass3%

“Excellent Bass”

Connectivity-Overall3%

“Easy to connect”

Ease Of Use3%

“Easy to use”

Advertised Vs Actual Product2%

“Just as advertised”

What buyers complain about

Audio Quality11%

“Sound quality poor”

Durability9%

“Broke after a few months”

Quality-Overall7%

“Poor quality”

Noise Cancellation6%

“Noise cancellation doesn't work at all”

Size-Overall5%

“small”

Noise Level3%

“Very loud”

Comfort-Overall3%

“Not comfy”

Connectivity-Overall3%

“Disconnects often”

Audio Volume3%

“-Low volume”

Bass2%

“The bass is weak”

Top return reasons

Audio Quality18%

Size-Overall17%

Connectivity-Overall7%

Compatibility-Overall6%

Quality-Overall6%

Comfort-Overall6%

Functionality-Overall6%

Noise Level4%

Charging3%

Noise Cancellation3%

Common questions

Is earphones over ear profitable to sell on Amazon United Kingdom?: The niche generates £242K/yr across 28 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.1%. Flapen's verdict: Skip it (46/100).
How competitive is the earphones over ear niche?: 14 brands and 96 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in earphones over ear?: Top complaints mined from reviews: Audio Quality, Durability, Quality-Overall. The return rate is 2.2%.
When does demand for earphones over ear peak?: Demand peaks in Feb–Oct–Nov–Dec; the busiest month runs 3.4× the quietest.
What does it cost to enter the earphones over ear niche?: Listings span £6.75–£254.09; the average listing price is £39.61 (sweet spot $15–$100). The average incumbent carries 17,431 reviews — the moat a new listing must climb.