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Earphones Over Ear

soft demand (-23.1% this quarter) — Earphones Over Ear doesn't clear our bar today.

Flapen Score

46
Skip it
Market size 45Growth 13Conversion 44Competition 60Returns 70Price range 34Avg price 95Brand share 40Review moat 18Quality gap 58
This niche Category average

Is Earphones Over Ear profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Earphones Over Ear is a £242K/yr Amazon United Kingdom market (174K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Feb–Oct–Nov–Dec. Verdict: Skip it — 46/100.

Earphones Over Ear: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -23.1% over the last 90 days and 3.5% of searches end in a purchase.

£242K

revenue / yr

Units sold / yr6K
Search volume / yr-23.1%174K
Conversion rate3.5%
Avg price£39.61

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers14 · 96
Top-5 product click share49%
Open market19%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement64%
New entrants (1y)2· 1 succeeded
Avg rating4.4★
Avg reviews17,431

Top Earphones Over Ear products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

£0£10K£19K£29K£39K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

96

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

49%

Top 20: 92%

Open market

15%

  • Sony38%
  • ARTIX19%
  • soundcore10%
  • OneOdio8%
  • Sennheiser6%
  • INFURTURE4%
  • Open — no brand owns it (8 brands, 15%)

Earphones Over Ear demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume174KCVR3.5%Products28Brands14Top 5 Brands81%OOS Rate4.0%Rating4.4★Reviews17,431Avg BSR#92
13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25DecMarJunAugNovMarMay

Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 3.4×

Top Earphones Over Ear search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sony wired headphones40K/yr
  • sony headphones wired34K/yr
  • noise cancelling headphones wired33K/yr
  • wired noise cancelling headphones21K/yr
  • noise cancelling wired headphones12K/yr
  • noise-canceling headphones wired7K/yr
  • wired headphones noise cancelling7K/yr
  • sony mdr7K/yr
  • headphones wired noise cancelling5K/yr
  • wired headphones sony6K/yr

What reviews say buyers love and hate about Earphones Over Ear

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Audio Quality24%

The sound is adequate

Value For Money15%

Fair price

Quality-Overall15%

Amazing quality

Noise Cancellation8%

Noise cancelling works well

Comfort-Overall6%

Very Comfortable

What buyers complain about

50% of reviews
Audio Quality11%

Sound quality poor

Durability9%

Broke after a few months

Quality-Overall7%

Poor quality

Noise Cancellation6%

Noise cancellation doesn't work at all

Size-Overall5%

small

Earphones Over Ear return rate & reasons

Why buyers send it back, as a share of all return requests.

2.2%

Return rate

22%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Audio Quality
18%
2Size-Overall
17%
3Connectivity-Overall
7%
4Compatibility-Overall
6%
5Quality-Overall
6%

Common Earphones Over Ear questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Earphones Over Ear 46/100 on Amazon United Kingdom — Skip it. The niche generates £242K/yr across 28 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -23.1% over the last 90 days.
Search demand for Earphones Over Ear on Amazon United Kingdom peaks in Feb–Oct–Nov–Dec, where the busiest month runs 3.4× the quietest.