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Ddj 400

Fail

The top 5 products take 100% of clicks, so Ddj 400 is a Fail.

Flapen Score
19
19 / 100
Ranks 170 of 171 Musical Instruments & DJ niches · −25 vs the category median of 44
Market size
£212K/yr118K searches / yr
90-day growth
-8.1%search demand this quarter
Competition
100%top-5 click share · 3 brands · 23 sellers

Flapen Score

Ddj 400 against its category

The dotted line is the Musical Instruments & DJ average. Past it, Ddj 400 is stronger. Inside it, weaker.

19Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ddj 400 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ddj 400 118K times last year and spent an estimated £212K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 19 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £212K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
-8.1%
Conversion, latest week
0.4%
Market size, estimated
£212Ka year
Peak month
November1.9× the quietest month
Top search term
ddj flx436K searches a year

02 · Price

A sale here is worth £398.08.

Listings sell for £398.08 on average, from £120.06 to £989.00. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £398.08 that is £0 to £40K a year per listing.

Average price
£398.08above the $15 to $100 sweet spot
Price range
£120.06–£989.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£40K
Returns
6.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #28 within Musical Instruments & DJ. It carries 2,151 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
50%
Out of stock, average day
5.8%
Average rank
#28in Musical Instruments & DJ
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,151per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Ddj 400 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£32K£63K£95K£127K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • AlphaTheta47%
  • Pioneer DJ46%
  • Numark7%

Demand

Ddj 400 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Ddj 400 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ddj flx436K/yr
  • pioneer ddj flx428K/yr
  • flx414K/yr
  • pioneer dj ddj-flx410K/yr
  • pioneer flx45K/yr
  • ddj-flx44K/yr
  • ddj flx25K/yr
  • pioneer dj ddj-flx4 controller5K/yr
  • flx 45K/yr
  • alphatheta3K/yr

Reviews and returns

What reviews say buyers love and hate about Ddj 400

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall42%−0.20

Mine didn't connect to laptop

Regularly disconnects, sometimes won't even connect at all

Regularly doesn't connect, frequently disconnects

Quality-Overall17%+1.39

Poor quality

Functionality-Overall17%−0.07

only partly worked

Ease Of Cleaning8%−0.03

It wasnt even cleaned up before sending

Value For Money6%+0.35

My ONLY criticism of this is Amazon's third party sellers pricing of the item

Incredible Product, ALWAYS Over Priced on Amazon

Love

Quality-Overall31%+1.39

Very Premium Feel for a Great Price

Incredible Product

exactly w2hat is needed for a home DJ start up - quality

Portability17%+1.13

I can carry it

Ease Of Use17%−0.07

It's easy to use though

Assembly/Installation17%+1.13

very simple to set up

Audio Quality8%+0.54

But a very good product with Audio Interface

Return

6.2% Return rate 0% Fixable by listing

Connectivity-Overall20%▄▁▅▂█▅

Mine didn't connect to laptop

Regularly disconnects, sometimes won't even connect at all

Regularly doesn't connect, frequently disconnects

Compatibility-Overall18%██▅▁▆▂
Functionality-Overall16%█▂▂▅▁▅

only partly worked

Audio Quality11%▁█▃▅▁▄
Quality-Overall9%▁▇▅▅▁█

Poor quality

FAQ

Common Ddj 400 questions

Answered from the same tracked data.