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Black Headphones

Fail

The top 5 brands take 98% of clicks, so Black Headphones is a Fail.

Flapen Score
45
45 / 100
Top 46% of 171 Musical Instruments & DJ niches · +1 vs the category median of 44
Market size
£1.2M/yr687K searches / yr
90-day growth
-20.6%search demand this quarter
Competition
45%top-5 click share · 8 brands · 110 sellers

Flapen Score

Black Headphones against its category

The dotted line is the Musical Instruments & DJ average. Past it, Black Headphones is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Headphones market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Headphones 687K times last year and spent an estimated £1.2M. The top 5 brands take 98% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 687K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
687K
Growth, 90 days vs prior 90
-20.6%
Conversion, latest week
1.6%
Market size, estimated
£1.2Ma year
Peak month
December6.6× the quietest month
Top search term
sennheiser headphones290K searches a year

02 · Price

A sale here is worth £107.68.

Listings sell for £107.68 on average, from £6.75 to £323.29. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £107.68 that is £11K to £27K a year per listing.

Average price
£107.68above the $15 to $100 sweet spot
Price range
£6.75–£323.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£11K–£27K
Returns
3.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #230 within Musical Instruments & DJ. It carries 6,824 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
98%
Out of stock, average day
0.7%
Average rank
#230in Musical Instruments & DJ
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,824per listing
Listings tracked
42

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Black Headphones products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£35K£70K£104K£139K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

110

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

45%

Top 20: 81%

Open market

1%

  • Sennheiser83%
  • Sony8%
  • ARTIX4%
  • OneOdio1%
  • soundcore1%
  • INFURTURE1%
  • Open — no brand owns it (2 brands, 1%)

Demand

Black Headphones search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.6×

Search terms

Top Black Headphones search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sennheiser headphones290K/yr
  • sennheiser101K/yr
  • sennheiser hdb 63036K/yr
  • sony wired headphones40K/yr
  • sony headphones wired34K/yr
  • noise cancelling headphones wired33K/yr
  • wired noise cancelling headphones21K/yr
  • sennheiser hd 800 s21K/yr
  • noise cancelling wired headphones12K/yr
  • sennheiser wireless headphones14K/yr

Reviews and returns

What reviews say buyers love and hate about Black Headphones

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Audio Quality11%+1.19

Sound quality poor

Sound is horrible

Sounds not very loud

Durability10%−0.20

broke very quickly

breaks easy

poor durability

Quality-Overall8%+0.44

the production quality is simply infuriating

OVERATED GARBAGE

Extremely poor quality

Size-Overall5%−0.03

are pretty short

small

A bit big

Noise Cancellation3%+0.57

Noise cancelling is very poor

The noise cancellation isnt very good at all

Poor noise cancelling

Love

Audio Quality28%+1.19

Good clear sound

Amazing sound

Beautiful sound

Quality-Overall14%+0.44

Quality: high build quality

Impressive build quality

Amazing quality

Value For Money11%+1.23

Excellent value for money

Excellent headphones for the price

Excellent Value

Noise Cancellation9%+0.57

noise cancelling is fantastic

Great noise cancelling

Great noise cancellation

Comfort-Overall6%+0.36

they're remarkably comfortable

These headphones are extremely comfortable

with wear becomes incredibly comfortable

Return

3.2% Return rate 20% Fixable by listing

Audio Quality19%▇█▇█▇▇

Sound quality poor

Sound is horrible

Sounds not very loud

Size-Overall15%▇██▇▇█

are pretty short

small

A bit big

Connectivity-Overall7%█▆▆▆█▇

Unable to connect

none would make a good connection. kept cutting out

Connectivity Issues

Comfort-Overall7%▇▇█▇█▇

Very painful to wear

Uncomfortable and small

making it uncomfortable after a while

Functionality-Overall6%▇▆█▇█▆

FAQ

Common Black Headphones questions

Answered from the same tracked data.