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Acoustic Guitar Strings

Fail

The top 5 brands take 100% of clicks, so Acoustic Guitar Strings is a Fail.

Flapen Score
44
44 / 100
Ranks 86 of 171 Musical Instruments & DJ niches · on the category median
Market size
£494K/yr404K searches / yr
90-day growth
-11.9%search demand this quarter
Competition
67%top-5 click share · 5 brands · 41 sellers

Flapen Score

Acoustic Guitar Strings against its category

The dotted line is the Musical Instruments & DJ average. Past it, Acoustic Guitar Strings is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Acoustic Guitar Strings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Acoustic Guitar Strings 404K times last year and spent an estimated £494K. All 5 brands take every click. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

12.5% of searches ended in a purchase last week.

Shoppers searched for this 404K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £494K a year.

Searches, last 12 months
404K
Growth, 90 days vs prior 90
-11.9%
Conversion, latest week
12.5%
Market size, estimated
£494Ka year
Peak month
December2.4× the quietest month
Top search term
acoustic guitar strings233K searches a year

02 · Price

A sale here is worth £9.76.

Listings sell for £9.76 on average, from £4.27 to £35.02. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £9.76 that is £20K to £24K a year per listing.

Average price
£9.76under the $15 to $100 sweet spot
Price range
£4.27–£35.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
£20K–£24K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #44 within Musical Instruments & DJ. It carries 9,460 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#44in Musical Instruments & DJ
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,460per listing
Listings tracked
15

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
86 months

Products

Top Acoustic Guitar Strings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£49K£99K£148K£198K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

41

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Elixir29%
  • Ernie Ball24%
  • D'Addario23%
  • Adagio23%
  • Donner2%
  • Open — no brand owns it (0%)

Demand

Acoustic Guitar Strings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.4×

Search terms

Top Acoustic Guitar Strings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • acoustic guitar strings233K/yr
  • elixir acoustic strings40K/yr
  • daddario acoustic guitar strings32K/yr
  • guitar strings acoustic23K/yr
  • acoustic strings11K/yr
  • ernie ball acoustic guitar strings11K/yr
  • guitar strings acoustic steel11K/yr
  • acoustic guitar strings light7K/yr
  • acoustic guitar strings 11-524K/yr
  • acoustic guitar strings medium4K/yr

Reviews and returns

What reviews say buyers love and hate about Acoustic Guitar Strings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strap/String Quality42%−0.14

its a fake string

String snapped

not real happy with these strings

Quality-Overall8%−0.06

Disappointing performance

would recommend paying an extra few quid for top quality ones

Value For Money7%+1.68

they are very expensive

Not the cheapest

A bit pricier

Durability4%−0.02

broke two of them right off tuning them up

break so easily

Weight Heavy3%+0.17

However, I found them a bit heavy and so tried these - just one gauge lighter

Love

Strap/String Quality39%−0.14

Great strings

Fabulous quality strings

Quality strings for the price

Audio Quality16%+1.65

Nice sound

The sound is crisp

these are genuinely very full sounding

Quality-Overall14%−0.06

Amazing Quality

Good quality did the job

Good product

Value For Money9%+1.68

Good value for money

good for the price

Great Value

Tune Retention6%+0.61

easy to distinguish string gauges

Stay in tune reasonably well once bedded in a bit

they provide a richer tone

Return

0.4% Return rate 17% Fixable by listing

Strap/String Quality50%█▇▆▂▆▁

its a fake string

String snapped

not real happy with these strings

Size-Overall16%▁▃▃▆▃█

it very was tiny

Compatibility-Overall7%▁▅▁▆█▁
Quality-Overall6%▅▁▁▁▂█

Disappointing performance

would recommend paying an extra few quid for top quality ones

Durability4%▁▃▁█▁▁

broke two of them right off tuning them up

break so easily

FAQ

Common Acoustic Guitar Strings questions

Answered from the same tracked data.