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3/4 Guitar

Fail

Demand is soft, at -30.0% this quarter, so 3/4 Guitar is a Fail.

Flapen Score
47
47 / 100
Top 38% of 171 Musical Instruments & DJ niches · +3 vs the category median of 44
Market size
£46K/yr77K searches / yr
90-day growth
-30.0%search demand this quarter
Competition
44%top-5 click share · 15 brands · 29 sellers

Flapen Score

3/4 Guitar against its category

The dotted line is the Musical Instruments & DJ average. Past it, 3/4 Guitar is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 3/4 Guitar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 3/4 Guitar 77K times last year and spent an estimated £46K. The top 5 brands take 68% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -30.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-30.0%
Conversion, latest week
1.0%
Market size, estimated
£46Ka year
Peak month
December4.5× the quietest month
Top search term
3/4 guitar48K searches a year

02 · Price

A sale here is worth £58.91.

Listings sell for £58.91 on average, from £26.26 to £116.22. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £58.91 that is £0 to £6K a year per listing.

Average price
£58.91inside the $15 to $100 sweet spot
Price range
£26.26–£116.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #20 within Musical Instruments & DJ. It carries 1,316 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
73%
Out of stock, average day
14.3%
Average rank
#20in Musical Instruments & DJ
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,316per listing
Listings tracked
33

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top 3/4 Guitar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 flat

Sellers

29

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

44%

Top 20: 86%

Open market

26%

  • MAX34%
  • Fender14%
  • Music Alley7%
  • Yamaha7%
  • Pyle6%
  • RayGar6%

Demand

3/4 Guitar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top 3/4 Guitar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 3/4 guitar48K/yr
  • 3/4 acoustic guitar17K/yr
  • 3/4 size acoustic guitar5K/yr
  • guitar 3/4 size4K/yr
  • 3/4 size guitars3K/yr

Reviews and returns

What reviews say buyers love and hate about 3/4 Guitar

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Tune Retention28%−0.30

cant tune properly

Its a bad tuning guitar

One of the cords didnt tune

Quality-Overall19%+1.36

Poor quality, terrible post sale service

Words really cant convey how truly awful this guitar is

Low quality

Size-Overall8%+0.51

Too small

The guitar is smaller than anticipated its not really a 3/4 size more like a ucalaly size however plays ok

Functionality-Overall8%−0.11

still didn't turn on

This was not working

Strap/String Quality8%−0.01

Cheap strings they stretch too much guitar needs tuning after use always

The strings are not great quality so i would recommend you replace them soon

No strap peg

Love

Quality-Overall30%+1.36

Excellent product

superb craftsmanship, beautiful too

Excellent value for money and finish

Value For Money17%+2.31

Great value for money

Good value for money

Worth every penny

Size-Overall12%+0.51

Perfect size and does the job well

it is the perfect size for her

Convenient size

Audio Quality8%−0.02

sound its nice

Sound excellent appearance as described

sounds good

Color4%+0.37

It also looks stunning in black

Perfect for beginners super colour

it's bright pink

Return

2.0% Return rate 38% Fixable by listing

Size-Overall30%█▅▆██▆

Too small

The guitar is smaller than anticipated its not really a 3/4 size more like a ucalaly size however plays ok

Tune Retention16%▃▅▆█▄▆

cant tune properly

Its a bad tuning guitar

One of the cords didnt tune

Strap/String Quality12%██▅▆▄▄

Cheap strings they stretch too much guitar needs tuning after use always

The strings are not great quality so i would recommend you replace them soon

No strap peg

Defective Material/Parts9%▇▆█▂▁▂
Quality-Overall8%▃▄█▄▆▆

Poor quality, terrible post sale service

Words really cant convey how truly awful this guitar is

Low quality

FAQ

Common 3/4 Guitar questions

Answered from the same tracked data.