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Slimline Freezer

Fail

The top 5 brands take 98% of clicks, so Slimline Freezer is a Fail.

Flapen Score
37
37 / 100
Ranks 62 of 75 Large Appliances niches · −8 vs the category median of 45
Market size
£64K/yr52K searches / yr
90-day growth
+11.9%search demand this quarter
Competition
71%top-5 click share · 6 brands · 9 sellers

Flapen Score

Slimline Freezer against its category

The dotted line is the Large Appliances average. Past it, Slimline Freezer is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Slimline Freezer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Slimline Freezer 52K times last year and spent an estimated £64K. The top 5 brands take 98% of clicks. Demand peaks in Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
+11.9%
Conversion, latest week
1.1%
Market size, estimated
£64Ka year
Peak month
November1.7× the quietest month
Top search term
slimline freezer27K searches a year

02 · Price

A sale here is worth £108.55.

Listings sell for £108.55 on average, from £86.72 to £179.89. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £108.55 that is £0 to £11K a year per listing.

Average price
£108.55above the $15 to $100 sweet spot
Price range
£86.72–£179.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£11K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #8 within Large Appliances. It carries 760 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
31%
Out of stock, average day
1.7%
Average rank
#8in Large Appliances
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
760per listing
Listings tracked
16

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
41 months

Products

Top Slimline Freezer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£10K£13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

9

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • SIA53%
  • Willow30%
  • COMFEE'7%
  • Cookology6%
  • HYE3%
  • CHiQ2%
  • Open — no brand owns it (0%)

Demand

Slimline Freezer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Slimline Freezer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • slimline freezer27K/yr
  • slim freezer14K/yr
  • slimline chest freezer11K/yr

Reviews and returns

What reviews say buyers love and hate about Slimline Freezer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%+1.20

Amazing, sizing might have been different. was probably my measurements wrong

It is huge

Smaller than expected

Quality-Overall9%+0.39

Is not good quality

so no quality control

Cheaply made

Value For Money7%+1.02

not worth any money

Not paid a lot of money for it

just think its too expensive when theres bigger ones for less

Durability7%−0.08

It burst within 12 hours of having it

broke after a couple of months

Didn't last long

Functionality-Overall6%−0.10

Sadly when Tried Switch the Fridge on it would not Start

Not working

It doesnt work

Love

Value For Money22%+1.02

Worth it

Great value

Excellent price

Size-Overall19%+1.20

Nice little size works great

Fits very well

Fits well in my bedsit

Quality-Overall13%+0.39

Excellent quality product

great product, just what I expected

Quality great storage is super

Noise Level9%

no noise

Its quiet

Not noisy

Storage Capacity9%+0.87

Lots of space

Great storage item

The capacity is amazing

Return

0.9% Return rate 24% Fixable by listing

Defective Material/Parts22%▁▅█▆█▇

the operational light is broken

Defective item sent and late delivery

Size-Overall20%█▆▅▄▄▅

Amazing, sizing might have been different. was probably my measurements wrong

It is huge

Smaller than expected

Functionality-Overall11%▁█▅█▆▃

Sadly when Tried Switch the Fridge on it would not Start

Not working

It doesnt work

Scratch Resistance10%▅▃▄▃▃█

Came scratch on lid

Iarge dent and scratch on the side

Dents on the item

Heating5%▆▆▄█▅▆

FAQ

Common Slimline Freezer questions

Answered from the same tracked data.