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Slimline Freezer

Fail

The top 5 brands take 98% of clicks, so Slimline Freezer is a Fail.

Flapen Score
37
37 / 100
Ranks 62 of 75 Large Appliances niches · −8 vs the category median of 45
Market size
£64K/yr52K searches / yr
90-day growth
+11.9%search demand this quarter
Competition
71%top-5 click share · 6 brands · 9 sellers

Flapen Score

Slimline Freezer against its category

The dotted line is the Large Appliances average. Past it, Slimline Freezer is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Slimline Freezer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Slimline Freezer 52K times last year and spent an estimated £64K. The top 5 brands take 98% of clicks. Demand peaks in Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
+11.9%
Conversion, latest week
1.1%
Market size, estimated
£64Ka year
Peak month
November1.7× the quietest month
Top search term
slimline freezer27K searches a year

02 · Price

A sale here is worth £108.55.

Listings sell for £108.55 on average, from £86.72 to £179.89. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £108.55 that is £0 to £11K a year per listing.

Average price
£108.55above the $15 to $100 sweet spot
Price range
£86.72–£179.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£11K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #8 within Large Appliances. It carries 760 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
31%
Out of stock, average day
1.7%
Average rank
#8in Large Appliances
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
760per listing
Listings tracked
16

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
41 months

Products

Top Slimline Freezer products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£10K£13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

9

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

0%

  • SIA53%
  • Willow30%
  • COMFEE'7%
  • Cookology6%
  • HYE3%
  • CHiQ2%
  • Open — no brand owns it (0%)

Demand

Slimline Freezer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Slimline Freezer search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • slimline freezer27K/yr
  • slim freezer14K/yr
  • slimline chest freezer11K/yr

Reviews and returns

What reviews say buyers love and hate about Slimline Freezer

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Value For Money”
25%of negative reviews mention “Size-Overall”
0.9%of orders come back
“Amazing, sizing might have been different. was probably my measurements wrong”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Slimline Freezer questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data