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Samsung Aqua Pure Plus Filter

Fail

The top 5 products take 100% of clicks, so Samsung Aqua Pure Plus Filter is a Fail.

Flapen Score
41
41 / 100
Ranks 48 of 75 Large Appliances niches · −4 vs the category median of 45
Market size
£12K/yr2K searches / yr
90-day growth
+25.1%search demand this quarter
Competition
100%top-5 click share · 3 brands · 24 sellers

Flapen Score

Samsung Aqua Pure Plus Filter against its category

The dotted line is the Large Appliances average. Past it, Samsung Aqua Pure Plus Filter is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Samsung Aqua Pure Plus Filter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Samsung Aqua Pure Plus Filter 2K times last year and spent an estimated £12K. All 3 brands take every click. Demand peaks in Aug–Sep. Flapen scores it 41 out of 100, a Fail.

01 · Demand

22.9% of searches ended in a purchase last week.

Shoppers searched for this 2K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 22.9% of those searches ended in a purchase. Searches in the last 90 days moved +25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.

Searches, last 12 months
2K
Growth, 90 days vs prior 90
+25.1%
Conversion, latest week
22.9%
Market size, estimated
£12Ka year
Peak month
August2.6× the quietest month
Top search term
samsung aqua pure plus filter2K searches a year

02 · Price

A sale here is worth £24.99.

Listings sell for £24.99 on average, from £10.97 to £66.66. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £24.99 that is £0 to £2K a year per listing.

Average price
£24.99inside the $15 to $100 sweet spot
Price range
£10.97–£66.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #25 within Large Appliances. It carries 2,768 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
83%
Out of stock, average day
4.1%
Average rank
#25in Large Appliances
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,768per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 92 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
92 months

Products

Top Samsung Aqua Pure Plus Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£5K£7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

24

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • AQUA CREST47%
  • Samsung33%
  • 121AV20%

Demand

Samsung Aqua Pure Plus Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150100Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.6×

Reviews and returns

What reviews say buyers love and hate about Samsung Aqua Pure Plus Filter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Compatibility-Overall21%−0.04

Not compatible

work in exactly same way just not branded to Samsung

This simply isn't compatible

Jamming/Clogging13%+0.10

Ice box was jamming

Water Resistance8%−0.04

the water spurted out

Filtration8%−0.09

When I took the filter back out the fridge, it exploded, and the water went everywhere

Quality-Overall5%+0.57

not noticeably better than other filters Ive tried

Love

Value For Money20%+1.89

Very affordable

Excellent value

Brilliant price

Size-Overall17%+1.48

fits and works

Easy to fit

fits as expected

Advertised Vs Actual Product16%−0.02

AS ADVERTISED

Just what was needed

Works as Expected

Filtration13%−0.09

Water filter

seems to do a good job filtering out impurities

Great filters

Quality-Overall10%+0.57

Great product

Good product

Very good and would recommend

Return

0.3% Return rate 22% Fixable by listing

Compatibility-Overall24%█▇▅▆▅▄

Not compatible

work in exactly same way just not branded to Samsung

This simply isn't compatible

Leak-Proof23%▅▄▂▅██
Size-Overall18%█▂▇▁▅▁
Filtration16%▁█▅▃▃▄

When I took the filter back out the fridge, it exploded, and the water went everywhere

Connectivity-Overall4%▁▁▇▁▆█

FAQ

Common Samsung Aqua Pure Plus Filter questions

Answered from the same tracked data.