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Portable Clothes Dryer

Fail

Demand is soft, at -39.2% this quarter, so Portable Clothes Dryer is a Fail.

Flapen Score
45
45 / 100
Ranks 35 of 75 Large Appliances niches · on the category median
Market size
£28K/yr87K searches / yr
90-day growth
-39.2%search demand this quarter
Competition
59%top-5 click share · 21 brands · 29 sellers

Flapen Score

Portable Clothes Dryer against its category

The dotted line is the Large Appliances average. Past it, Portable Clothes Dryer is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Portable Clothes Dryer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Portable Clothes Dryer 87K times last year and spent an estimated £28K. The top 5 brands take 59% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -39.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-39.2%
Conversion, latest week
0.7%
Market size, estimated
£28Ka year
Top search term
portable clothes dryer40K searches a year

02 · Price

A sale here is worth £49.31.

Listings sell for £49.31 on average, from £10.44 to £140.49. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £49.31 that is £0 to £5K a year per listing.

Average price
£49.31inside the $15 to $100 sweet spot
Price range
£10.44–£140.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 30.9% of listings are out of stock. The average listing ranks #50 within Large Appliances. It carries 258 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
73%
Out of stock, average day
30.9%
Average rank
#50in Large Appliances
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
258per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Portable Clothes Dryer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

29

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

37%

  • Rolitwils31%
  • Vivo Technologies11%
  • DMD Collective7%
  • Sadodo5%
  • TEMU-SC5%
  • Makdly4%

Demand

Portable Clothes Dryer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.4× · 8 of 12 months tracked

Search terms

Top Portable Clothes Dryer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • portable clothes dryer40K/yr
  • portable dryer20K/yr
  • portable dryer clothes14K/yr
  • mini dryer for clothes7K/yr
  • mini clothes dryer6K/yr

Reviews and returns

What reviews say buyers love and hate about Portable Clothes Dryer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%+1.73

Also the bag is quite small

therefore too big

Far too small

Strength9%−0.15

very flimsy

Not sturdy

Is not that powerful

Heating8%

Very poor heat distribution

no heated racks

the heat level is not adjustable

Durability7%−0.12

Broke down after 1 week

its completely collapsed

the 1st day I used it it collapsed

Storage Capacity5%+0.47

holds barely anything

Not for huge loads

Takes up a bit of room

Love

Value For Money15%+0.35

Reasonably priced

Excellent value

good price

Size-Overall13%+1.73

Nice size

Its a lovely small compact size

Its size it great for travel as it packs down

Quality-Overall13%+0.91

The quality of the machine is very good

feels to be much better quality than the item it is replacing

Excellent quality

Ease Of Use7%+0.16

Easy to use

Very handy to be able to fold it up

its a very handy

Strength6%−0.15

It seems very stable too

Looks strong and sturdy

It's quite powerful

Return

2.0% Return rate 48% Fixable by listing

Size-Overall34%▂▄▆▇▄█

Also the bag is quite small

therefore too big

Far too small

Functionality-Overall12%█▅▅▂▆▂

Did not work

Defective Material/Parts9%▇▄▅█▅▂
Quality-Overall6%▅▃█▁▂▅

low quality product

Total crap

Strength4%█▂▃▃▁▁

very flimsy

Not sturdy

Is not that powerful

FAQ

Common Portable Clothes Dryer questions

Answered from the same tracked data.