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Oven Bulb 25w

Fail

Prices span $3.67–$9.57, mostly outside the sweet spot, so Oven Bulb 25w is a Fail.

Flapen Score
43
43 / 100
Ranks 43 of 75 Large Appliances niches · −2 vs the category median of 45
Market size
£73K/yr68K searches / yr
90-day growth
-46.7%search demand this quarter
Competition
66%top-5 click share · 13 brands · 28 sellers

Flapen Score

Oven Bulb 25w against its category

The dotted line is the Large Appliances average. Past it, Oven Bulb 25w is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oven Bulb 25w market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oven Bulb 25w 68K times last year and spent an estimated £73K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

19.5% of searches ended in a purchase last week.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.5% of those searches ended in a purchase. Searches in the last 90 days moved -46.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-46.7%
Conversion, latest week
19.5%
Market size, estimated
£73Ka year
Peak month
December2.5× the quietest month
Top search term
oven bulb 25w19K searches a year

02 · Price

A sale here is worth £5.52.

Listings sell for £5.52 on average, from £3.67 to £9.57. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £5.52 that is £3K to £4K a year per listing.

Average price
£5.52under the $15 to $100 sweet spot
Price range
£3.67–£9.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #22 within Large Appliances. It carries 1,692 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#22in Large Appliances
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,692per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Oven Bulb 25w products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£29K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

28

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

23%

  • PHILIPS26%
  • EVOGES14%
  • Klarlight11%
  • FERRIS10%
  • GMY10%
  • Klass Home Collection6%

Demand

Oven Bulb 25w search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Oven Bulb 25w search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oven bulb 25w19K/yr
  • oven light bulb 25w11K/yr
  • e14 oven bulb8K/yr
  • 25w oven bulb6K/yr
  • oven bulb e144K/yr
  • oven bulbs 25w 300c5K/yr
  • e14 oven bulbs3K/yr
  • e14 oven bulb 25w3K/yr
  • oven lamp 25w2K/yr
  • oven bulb 25w screw7K/yr

Reviews and returns

What reviews say buyers love and hate about Oven Bulb 25w

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability31%−0.25

short life

Don't last

Failed after about a month

Bulb Flicker/Dimming/Color11%−0.11

lamps now are not dimmable even though it states the bulbs are dimmable

They work if a bit dim

Terrible, each bulb barely lasted 2hrs

Size-Overall10%+0.94

It can be very difficult to fit if you do

these bulbs DO NOT FIT

Smaller than expected in terms of size

Functionality-Overall8%−0.09

Not 1 worked

Doesnt work

Didn't work well for me

Value For Money8%+0.65

overpriced

A little on the expensive side for what it is

Disgusting for the price

Love

Advertised Vs Actual Product20%+1.49

Does the job perfectly

As Described

Exactly what I needed

Value For Money18%+0.65

Not expensive

Good value for money

Excellent value for money

Size-Overall15%+0.94

As described fits

Easy to fit

Fit great

Brightness/Shine/Glow13%+0.35

Gives good light

Really bright

Perfect glow

Quality-Overall13%+0.13

Excellent Product

Apart from that, theyre excellent and exactly as described

They feel well-made

Return

0.8% Return rate 75% Fixable by listing

Size-Overall63%▆▆▇▇█▇

It can be very difficult to fit if you do

these bulbs DO NOT FIT

Smaller than expected in terms of size

Bulb Flicker/Dimming/Color11%██▅▆▅▆

lamps now are not dimmable even though it states the bulbs are dimmable

They work if a bit dim

Terrible, each bulb barely lasted 2hrs

Compatibility-Overall8%▄▇█▄▂▄
Functionality-Overall8%█▄▃▄▃▂

Not 1 worked

Doesnt work

Didn't work well for me

Defective Material/Parts5%█▅▆▇▆▇

FAQ

Common Oven Bulb 25w questions

Answered from the same tracked data.