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Large Chest Freezer

Fail

Prices span $89.12–$415.27, mostly outside the sweet spot, so Large Chest Freezer is a Fail.

Flapen Score
42
42 / 100
Ranks 45 of 75 Large Appliances niches · −3 vs the category median of 45
Market size
£34K/yr16K searches / yr
90-day growth
+9.0%search demand this quarter
Competition
44%top-5 click share · 13 brands · 22 sellers

Flapen Score

Large Chest Freezer against its category

The dotted line is the Large Appliances average. Past it, Large Chest Freezer is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Large Chest Freezer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Large Chest Freezer 16K times last year and spent an estimated £34K. The top 5 brands take 86% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
+9.0%
Conversion, latest week
1.2%
Market size, estimated
£34Ka year
Top search term
large chest freezer9K searches a year

02 · Price

A sale here is worth £178.30.

Listings sell for £178.30 on average, from £89.12 to £415.27. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £178.30 that is £0 to £18K a year per listing.

Average price
£178.30above the $15 to $100 sweet spot
Price range
£89.12–£415.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£18K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #16 within Large Appliances. It carries 803 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
56%
Out of stock, average day
9.0%
Average rank
#16in Large Appliances
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
803per listing
Listings tracked
34

04 · Newcomers

Amazon counts 9 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
9Amazon's first-year sales bar
Average brand age
33 months

Products

Top Large Chest Freezer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

22

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

44%

Top 20: 84%

Open market

10%

  • Fridgemaster41%
  • HYE15%
  • Cookology14%
  • Hisense8%
  • Haier8%
  • Willow4%
  • Open — no brand owns it (7 brands, 10%)

Demand

Large Chest Freezer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450350Spike '26DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 8 of 12 months tracked

Search terms

Top Large Chest Freezer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • large chest freezer9K/yr
  • fridgemaster chest freezer4K/yr
  • chest freezer 142 ltr3K/yr

Reviews and returns

What reviews say buyers love and hate about Large Chest Freezer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%+1.39

Quite large

it looks smaller than in the picture

It is huge

Functionality-Overall13%−0.15

Nothing functions

The product never worked for us

Freezer not working well

Quality-Overall10%−0.07

Complete Rubbish

doesnt look great

Poor quality

Noise Level6%−0.01

I have had constant complaints from my downstairs neighbors because of the noise this freezer makes

No light and its a little bit noisy

Its not that quiet

Durability5%−0.01

I bought it 2 months ago after my freezer suddenly broke

Didn't last long

That makes me think the outer casing isn't particularly durable

Love

Value For Money18%+1.79

Reasonably priced

Great value

Good price

Quality-Overall17%−0.07

Good quality freezer

great product, just what I expected

Excellent product

Size-Overall16%+1.39

Great size

Really happy with size

the size is perfect for what I needed

Storage Capacity13%+0.57

Good capacity

offers excellent storage space

it has great storage capacity

Advertised Vs Actual Product7%−0.03

Just what I needed

Appears to work properly

As expected

Return

0.8% Return rate 30% Fixable by listing

Size-Overall25%█▆▄▃▃▆

Quite large

it looks smaller than in the picture

It is huge

Defective Material/Parts25%█▃▆▇▄▃

the door has some defects

defective product sold

Functionality-Overall11%▁▁▅▄█▄

Nothing functions

The product never worked for us

Freezer not working well

Scratch Resistance5%▁█▄▄▃▁
Product Condition4%▁█▅▁▁▃

FAQ

Common Large Chest Freezer questions

Answered from the same tracked data.