large chest freezer
Skip itPrices mostly outside the sweet spot ($89.12–$415.27) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good803.18avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£178.30avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+9.0%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£34K£34K/yr · 16K searches
Price range
Bad£89.12–£415.27cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, large chest freezer is a £34K/yr Amazon United Kingdom market (16K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 42/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
large chest freezer market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- £45K–£89K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #16
- Page quality
- 0%
- Prime
- 56%
- Sponsored
- 97%
- Out of stock
- 9.0%
- Avg brand age
- 33 months
- Avg seller age
- 206 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
22
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
44%
Top 20: 84%
Open market
10%
- Fridgemaster41%
- HYE15%
- Cookology14%
- Hisense8%
- Haier8%
- Willow4%
- Open — no brand owns it (7 brands, 10%)
Demand
Weekly Amazon search volume, last 32 weeks — +9.0% search growth over the last 90 days.Top large chest freezer search terms
- large chest freezer9K/yr
- fridgemaster chest freezer4K/yr
- chest freezer 142 ltr3K/yr
Top large chest freezer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fridgemaster MCF198EB 191L Chester Freezer 4 Star Freezer Rating - 55.7D x 89.1W x 85.3H cm Black with Recessed Handle - E Rated
Fridgemaster£157.524.4★88 rev
Fridgemaster White Chest Freezer 97L Capacity MCF100E Freestanding Mechanical Control Winter Guard (-15C) Low Noise 38dB Basket Storage 858 (H) x 578 (W) x 444 (D) mm
Fridgemaster£89.124.2★32 rev
Hisense FC386D4AWLE 297Litres Freestanding Chest Freezer 4 Star Freezer Rating E Rated in White
Hisense£215.364.4★95 rev
Fridgemaster MCF142EB 142L Chester Freezer 4 Star Freezer Rating - 55.9D x 62.5W x 85.4H cm Black with Recessed Handle - E Rated
Fridgemaster£130.244.5★100 rev
Haier Series 7 Freestanding Chest Freezer 508L Capacity E Class Extreme Cold Shield Fast Freeze Technology Antibacterial & Anti-Mould Gasket LED Light White 154.5x75x84.5 cm - HCE520EK
Haier£415.274.3★70 rev
Newest
by launch date
HYE Chest Freezer - 299L Capacity Freestanding Design Black
HYE£197.93293 rev
HYE Chest Freezer - 299L Capacity Freestanding Design White
HYE£202.03293 rev
HYE Chest Freezer - 205L Capacity Freestanding Design White
HYE£137.34293 rev
Fridgemaster MCF100EB 97L Chester Freezer 4 Star Freezer Rating - 44.4D x 57.8W x 85.8H cm Black - E Rated
Fridgemaster£95.5019 rev
Fridgemaster MCF145EB 141L Chester Freezer 4 Star Freezer Rating - 55.9D x 60.6W x 85.8H cm - E Rated
Fridgemaster£122.634 rev
Trending
90-day click momentumFridgemaster White Chest Freezer 97L Capacity MCF100E Freestanding Mechanical Control Winter Guard (-15C) Low Noise 38dB Basket Storage 858 (H) x 578 (W) x 444 (D) mm
Fridgemaster£89.124.2★
Fridgemaster Chest Freezer 198 Litre White 4-Star Rating Winter Guard 85.8x78.7x55.9 cm Energy Rating E
Fridgemaster£139.745.0★
Fridgemaster Chest Freezer White 141 Litres MCF145E 4-Star Rating Winter Guard Energy Rating E 85.8x60.6x55.9 cm
Fridgemaster£115.575.0★
Fridgemaster MCF145EB 141L Chester Freezer 4 Star Freezer Rating - 55.9D x 60.6W x 85.8H cm - E Rated
Fridgemaster£122.635.0★
Fridgemaster MCF100EB 97L Chester Freezer 4 Star Freezer Rating - 44.4D x 57.8W x 85.8H cm Black - E Rated
Fridgemaster£95.504.4★
What buyers say about large chest freezer
What buyers praise and complain about, mined from review topics.What buyers love
“Reasonably priced”
“Good quality freezer”
“Great size”
“Good capacity”
“Just what I needed”
“noiseless”
“Easy to use”
“Durable”
“Good light weight”
“we love the black colour”
What buyers complain about
“Quite large”
“Nothing functions”
“Complete Rubbish”
“I have had constant complaints from my downstairs neighbors because of the noise this freezer makes”
“I bought it 2 months ago after my freezer suddenly broke”
“the door has some defects”
“refused to replace it”
“not even a discount”
“Tried to get engineer out as wasn't freezing very well”
“This is an E rated freezer not A rated as stated”
Top return reasons
Common questions
- Is large chest freezer profitable to sell on Amazon United Kingdom?
- The niche generates £34K/yr across 34 tracked products. 9 of 12 products launched in the last 360 days are still selling. 90-day search growth is +9.0%. Flapen's verdict: Skip it (42/100).
- How competitive is the large chest freezer niche?
- 13 brands and 22 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in large chest freezer?
- Top complaints mined from reviews: Size-Overall, Functionality-Overall, Quality-Overall. The return rate is 0.8%.
- What does it cost to enter the large chest freezer niche?
- Listings span £89.12–£415.27; the average listing price is £178.30 (sweet spot $15–$100). The average incumbent carries 803 reviews — the moat a new listing must climb.