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Integrated Fridge

Fail

Prices span $122.70–$346.66, mostly outside the sweet spot, so Integrated Fridge is a Fail.

Flapen Score
45
45 / 100
Ranks 35 of 75 Large Appliances niches · on the category median
Market size
£114K/yr61K searches / yr
90-day growth
+60.4%search demand this quarter
Competition
62%top-5 click share · 12 brands · 21 sellers

Flapen Score

Integrated Fridge against its category

The dotted line is the Large Appliances average. Past it, Integrated Fridge is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Integrated Fridge market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Integrated Fridge 61K times last year and spent an estimated £114K. The top 5 brands take 74% of clicks. Demand peaks in Jul. Flapen scores it 45 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +60.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £114K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
+60.4%
Conversion, latest week
0.8%
Market size, estimated
£114Ka year
Peak month
July2.1× the quietest month
Top search term
integrated fridge42K searches a year

02 · Price

A sale here is worth £220.51.

Listings sell for £220.51 on average, from £122.70 to £346.66. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £220.51 that is £0 to £22K a year per listing.

Average price
£220.51above the $15 to $100 sweet spot
Price range
£122.70–£346.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£22K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #96 within Large Appliances. It carries 27 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
79%
Out of stock, average day
7.2%
Average rank
#96in Large Appliances
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
27per listing
Listings tracked
19

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Integrated Fridge products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£23K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

21

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

15%

  • Willow18%
  • ASCOLI17%
  • CANDY15%
  • Cookology13%
  • Hisense12%
  • HYE11%
  • Open — no brand owns it (6 brands, 15%)

Demand

Integrated Fridge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.1×

Search terms

Top Integrated Fridge search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • integrated fridge42K/yr
  • integrated under counter fridge8K/yr
  • built in fridge4K/yr
  • under counter integrated fridge4K/yr
  • intergrated fridge3K/yr

Reviews and returns

What reviews say buyers love and hate about Integrated Fridge

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability25%−0.16

I decided to get the same one as I previously had as the 1st one lasted a while it was only the door trays that broke

SOPPED WORKING AFTER 2 HALF YEARS

Noise Level17%+0.65

quite noisy

Size-Overall17%−0.15

It looks quite big

Too large and would not fit into my standard kitchen unit space

Heating8%−0.07

Temperature issue

Temperature Control8%−0.09

Temperature issue

can not get the temperature below 5 Degrees C

Love

Value For Money20%+0.68

Excellent value for money

For the price I'm very impressed

Worth the money

Storage Capacity20%+1.85

Lots of storage space

Loads of storage

a lot of space

Size-Overall19%−0.15

Exact measurement

Fitted perfect

its a good size at 110L excellent amount of internal space

Noise Level10%+0.65

very low noise

Quiet, nicely and spacious comparments

Nice cool quiet fridge

Advertised Vs Actual Product10%+1.06

Very pleased with item does what is described

Just what I needed

All we should all expect

Return

3.3% Return rate 41% Fixable by listing

Size-Overall41%▁█▁▅▄▂

It looks quite big

Too large and would not fit into my standard kitchen unit space

Defective Material/Parts28%█▁▁▁▄▂
Product Condition13%▁▁▁█▁▆
Scratch Resistance6%▁▁▁▁▁█
Charging6%

FAQ

Common Integrated Fridge questions

Answered from the same tracked data.