integrated fridge
Skip itPrices mostly outside the sweet spot ($122.70–$346.66) — this niche doesn't clear our bar today.
Review moat
Incredible27.16avg incumbent reviews — the moat a new listing must climb
Growth
Great+60.4%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Returns
Okay3.3%return rate — above 5% kills the launch gate
Avg price
Okay£220.51avg listing price — sweet spot $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay£114K£114K/yr · 61K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Price range
Bad£122.70–£346.66cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, integrated fridge is a £114K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jul. Verdict: Skip it — 45/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
integrated fridge market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- £55K–£110K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #96
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 95%
- Out of stock
- 7.2%
- Avg brand age
- 40 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
12 flat
Sellers
21
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
15%
- Willow18%
- ASCOLI17%
- CANDY15%
- Cookology13%
- Hisense12%
- HYE11%
- Open — no brand owns it (6 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +60.4% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 2.1×
Top integrated fridge search terms
- integrated fridge42K/yr
- integrated under counter fridge8K/yr
- built in fridge4K/yr
- under counter integrated fridge4K/yr
- intergrated fridge3K/yr
Top integrated fridge products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Willow WBU60F 135L Built Under Integrated Fridge with LED Light Auto Defrost Reversible Door Electronic Temperature Control
Willow£205.104.7★8 rev
ASCOLI 110L Integrated Fridge Integrated Under Counter Fridge Reversible Door Direct Cooling Led Light Mechanical Temperature Control Adjustable Levelling Legs Removable Glass Shelves
ASCOLI£203.714.7★5 rev
CANDY CMLS68EWK Integrated Undercounter Fridge 135L Total Capacity White E Rated
CANDY£209.664.3★13 rev
Cookology 138L Built-in/Integrated Under Counter Larder Fridge Adjustable Temperature Control and Legs Reversible Door LED Interior Light - White
Cookology£230.564.6★28 rev
HYE In-Column Fridge - Integrated Fridge 129L Built In Design Quiet 39 dB Operation 54cm Width White Perfect For Smaller Homes & Couples - RF01BIUC129W01
HYE£122.704.5★9 rev
Newest
by launch date
SIA RFU103/M Built In 90L White Integrated Under Counter 3 Drawer Freezer 4* Freezer Rating Metal Back Panel Reversible Door Manual Defrost
SIA£166.6372 rev
Willow WBU60F 135L Built Under Integrated Fridge with LED Light Auto Defrost Reversible Door Electronic Temperature Control
Willow£205.108 rev
ASCOLI 110L Integrated Fridge Integrated Under Counter Fridge Reversible Door Direct Cooling Led Light Mechanical Temperature Control Adjustable Levelling Legs Removable Glass Shelves
ASCOLI£203.715 rev
HYE In-Column Fridge - Integrated Fridge 129L Built In Design Quiet 39 dB Operation 54cm Width White Perfect For Smaller Homes & Couples - RF01BIUC129W01
HYE£122.709 rev
HYE Under Counter Fridge - Integrated Fridge 118L Built In Design Auto Defrost Freezer Zone Quiet 39 dB Operation 54cm Width White Perfect For Smaller Homes & Couples - RF01BIUC118W01
HYE£131.123 rev
Trending
90-day click momentumSIA RFU103/M Built In 90L White Integrated Under Counter 3 Drawer Freezer 4* Freezer Rating Metal Back Panel Reversible Door Manual Defrost
SIA£166.634.0★
CANDY CMS518EWK Integrated Tall Larder Fridge 316L Total Capacity White E Rated
CANDY£346.663.9★
Willow WBU60F 135L Built Under Integrated Fridge with LED Light Auto Defrost Reversible Door Electronic Temperature Control
Willow£205.104.7★
ASCOLI 110L Integrated Fridge Integrated Under Counter Fridge Reversible Door Direct Cooling Led Light Mechanical Temperature Control Adjustable Levelling Legs Removable Glass Shelves
ASCOLI£203.714.7★
Bosch Series 2 KTL15NWEAG Under Counter Fridge with Icebox White
Bosch£238.484.8★
What buyers say about integrated fridge
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value for money”
“Lots of storage space”
“Exact measurement”
“very low noise”
“Very pleased with item does what is described”
“Quality”
“The fridge looks very smart”
“Being Haro it is easier for me to remove the curse's done”
“the internal light is very bright”
“The installation service was also professional”
What buyers complain about
“I decided to get the same one as I previously had as the 1st one lasted a while it was only the door trays that broke”
“quite noisy”
“It looks quite big”
“Temperature issue”
“Temperature issue”
“Total pain in the backside given how much faff is involved with deliveries and installation”
Top return reasons
Common questions
- Is integrated fridge profitable to sell on Amazon United Kingdom?
- The niche generates £114K/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +60.4%. Flapen's verdict: Skip it (45/100).
- How competitive is the integrated fridge niche?
- 12 brands and 21 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in integrated fridge?
- Top complaints mined from reviews: Durability, Noise Level, Size-Overall. The return rate is 3.3%.
- When does demand for integrated fridge peak?
- Demand peaks in Jul; the busiest month runs 2.1× the quietest.
- What does it cost to enter the integrated fridge niche?
- Listings span £122.70–£346.66; the average listing price is £220.51 (sweet spot $15–$100). The average incumbent carries 27 reviews — the moat a new listing must climb.