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Hotpoint Dishwasher Cutlery Basket

Fail

Prices span $6.73–$15.21, mostly outside the sweet spot, so Hotpoint Dishwasher Cutlery Basket is a Fail.

Flapen Score
38
38 / 100
Ranks 61 of 75 Large Appliances niches · −7 vs the category median of 45
Market size
£34K/yr20K searches / yr
90-day growth
-22.3%search demand this quarter
Competition
88%top-5 click share · 8 brands · 23 sellers

Flapen Score

Hotpoint Dishwasher Cutlery Basket against its category

The dotted line is the Large Appliances average. Past it, Hotpoint Dishwasher Cutlery Basket is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hotpoint Dishwasher Cutlery Basket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hotpoint Dishwasher Cutlery Basket 20K times last year and spent an estimated £34K. The top 5 brands take 90% of clicks. Demand peaks in Jan. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 18.8% of those searches ended in a purchase.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.8% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
-22.3%
Conversion, latest week
18.8%
Market size, estimated
£34Ka year
Peak month
January1.8× the quietest month
Top search term
hotpoint dishwasher cutlery basket13K searches a year

02 · Price

A sale here is worth £9.25.

Listings sell for £9.25 on average, from £6.73 to £15.21. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £9.25 that is £2K to £5K a year per listing.

Average price
£9.25under the $15 to $100 sweet spot
Price range
£6.73–£15.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #30 within Large Appliances. It carries 1,505 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
56%
Out of stock, average day
6.2%
Average rank
#30in Large Appliances
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,505per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Hotpoint Dishwasher Cutlery Basket products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£21K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

23

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

88%

Top 20: 100%

Open market

6%

  • BIHARNT46%
  • Paxanpax20%
  • First4spares10%
  • Hotpoint8%
  • FIND A SPARE5%
  • Masterpart4%
  • Open — no brand owns it (2 brands, 6%)

Demand

Hotpoint Dishwasher Cutlery Basket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Reviews and returns

What reviews say buyers love and hate about Hotpoint Dishwasher Cutlery Basket

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
38%of negative reviews mention “Durability”
1.0%of orders come back
“Doesnt last”
A buyer, on “Durability”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hotpoint Dishwasher Cutlery Basket questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data