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Hotpoint Dishwasher Cutlery Basket

Fail

Prices span $6.73–$15.21, mostly outside the sweet spot, so Hotpoint Dishwasher Cutlery Basket is a Fail.

Flapen Score
38
38 / 100
Ranks 61 of 75 Large Appliances niches · −7 vs the category median of 45
Market size
£34K/yr20K searches / yr
90-day growth
-22.3%search demand this quarter
Competition
88%top-5 click share · 8 brands · 23 sellers

Flapen Score

Hotpoint Dishwasher Cutlery Basket against its category

The dotted line is the Large Appliances average. Past it, Hotpoint Dishwasher Cutlery Basket is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hotpoint Dishwasher Cutlery Basket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hotpoint Dishwasher Cutlery Basket 20K times last year and spent an estimated £34K. The top 5 brands take 90% of clicks. Demand peaks in Jan. Flapen scores it 38 out of 100, a Fail.

01 · Demand

18.8% of searches ended in a purchase last week.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.8% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
-22.3%
Conversion, latest week
18.8%
Market size, estimated
£34Ka year
Peak month
January1.8× the quietest month
Top search term
hotpoint dishwasher cutlery basket13K searches a year

02 · Price

A sale here is worth £9.25.

Listings sell for £9.25 on average, from £6.73 to £15.21. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £9.25 that is £2K to £5K a year per listing.

Average price
£9.25under the $15 to $100 sweet spot
Price range
£6.73–£15.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #30 within Large Appliances. It carries 1,505 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
56%
Out of stock, average day
6.2%
Average rank
#30in Large Appliances
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,505per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Hotpoint Dishwasher Cutlery Basket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£21K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

23

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

6%

  • BIHARNT46%
  • Paxanpax20%
  • First4spares10%
  • Hotpoint8%
  • FIND A SPARE5%
  • Masterpart4%
  • Open — no brand owns it (2 brands, 6%)

Demand

Hotpoint Dishwasher Cutlery Basket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Reviews and returns

What reviews say buyers love and hate about Hotpoint Dishwasher Cutlery Basket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability38%−0.47

Doesnt last

Broken within a month of use

Breaks easily

Quality-Overall31%−0.11

Price is too high for the quality

Absolute garbage

Bad quality

Strength8%+0.13

Very weak

very flimsy

the plastic is so flimsy

Size-Overall4%+1.96

Not fit for purpose

a bit small

Was a replace for an old unit its a little smaller than the og

Design-Overall3%−0.03

Poorly designed product

Poor design

Poor design and no customer support

Love

Size-Overall24%+1.96

Fit perfectly

Fits well, and allows you to configure the baskets to allow you to fit different sizes of cutlery in

Good fit in my dishwasher

Quality-Overall24%−0.11

Excellent product

Quality is solid

Really good quality basket

Advertised Vs Actual Product24%+1.98

As advertised

Exactly what I wanted

As described

Value For Money9%+0.27

Good price

Ideal replacement Good price

Good value for money

Strength5%+0.13

Sturdy

Very sturdy, colour and appearance the same as original

robust definitely an improvement on the old one

Return

1.0% Return rate 48% Fixable by listing

Size-Overall45%█▇▅▄▆▆

Not fit for purpose

a bit small

Was a replace for an old unit its a little smaller than the og

Defective Material/Parts10%▆▆▅█▇▇
Quality-Overall10%█▄▆█▅▃

Price is too high for the quality

Absolute garbage

Bad quality

Mechanism Issues8%▄█▅▇▃▄
Durability7%▁▃▃█▆▄

Doesnt last

Broken within a month of use

Breaks easily

FAQ

Common Hotpoint Dishwasher Cutlery Basket questions

Answered from the same tracked data.