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G9 Halogen Bulbs 25w

Fail

Prices span $2.61–$7.25, mostly outside the sweet spot, so G9 Halogen Bulbs 25w is a Fail.

Flapen Score
37
37 / 100
Ranks 62 of 75 Large Appliances niches · −8 vs the category median of 45
Market size
£41K/yr33K searches / yr
90-day growth
-46.8%search demand this quarter
Competition
75%top-5 click share · 10 brands · 27 sellers

Flapen Score

G9 Halogen Bulbs 25w against its category

The dotted line is the Large Appliances average. Past it, G9 Halogen Bulbs 25w is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The G9 Halogen Bulbs 25w market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for G9 Halogen Bulbs 25w 33K times last year and spent an estimated £41K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

24.1% of searches ended in a purchase last week.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.1% of those searches ended in a purchase. Searches in the last 90 days moved -46.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-46.8%
Conversion, latest week
24.1%
Market size, estimated
£41Ka year
Peak month
January3.8× the quietest month
Top search term
g9 halogen bulbs 25w9K searches a year

02 · Price

A sale here is worth £5.23.

Listings sell for £5.23 on average, from £2.61 to £7.25. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £5.23 that is £3K to £4K a year per listing.

Average price
£5.23under the $15 to $100 sweet spot
Price range
£2.61–£7.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Large Appliances. It carries 1,972 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#49in Large Appliances
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,972per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top G9 Halogen Bulbs 25w products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

27

Top-5 brand share

74%

Top 20: 89%

Top-5 click share

75%

Top 20: 100%

Open market

16%

  • EVEREADY38%
  • BROTOU13%
  • --11%
  • GMY10%
  • SILKIT7%
  • WeshLMPO5%
  • Open — no brand owns it (4 brands, 16%)

Demand

G9 Halogen Bulbs 25w search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top G9 Halogen Bulbs 25w search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • g9 halogen bulbs 25w9K/yr
  • g9 25w bulb8K/yr
  • 25w g9 halogen bulbs4K/yr
  • g9 25w3K/yr
  • g9 25w halogen bulbs4K/yr
  • g9 bulb 25w3K/yr
  • g9 230v 25w bulb2K/yr

Reviews and returns

What reviews say buyers love and hate about G9 Halogen Bulbs 25w

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability41%−0.23

Bulb failed after 3 months

Don't last

First bulb went after approx 4 hours of use

Bulb Flicker/Dimming/Color21%−0.13

each bulb only lasted 1-3 days

Bulb failed after 3 months

Terrible, each bulb barely lasted 2hrs

Size-Overall8%+1.22

It can be very difficult to fit if you do

Small fire bulbs

Quality-Overall8%+0.11

Cheap

Bad quality

POOR

Value For Money6%+0.28

Waste of money

complete waste of money

Love

Advertised Vs Actual Product23%+1.65

Exactly what I needed

As described

Perfect, did just the job

Value For Money21%+0.28

Reasonable price

Good value

Excellent value

Size-Overall15%+1.22

Perfect fit

Easy to fit

I am pleased they fitted my oven

Brightness/Shine/Glow12%+0.71

Just the right brightness

it gives a good strong light

It is quite bright

Quality-Overall9%+0.11

Excellent product

Good quality

right and Reliable

Return

0.4% Return rate 68% Fixable by listing

Size-Overall44%██▅▄▆▂

It can be very difficult to fit if you do

Small fire bulbs

Bulb Flicker/Dimming/Color16%▁▂▅▂▄█

each bulb only lasted 1-3 days

Bulb failed after 3 months

Terrible, each bulb barely lasted 2hrs

Functionality-Overall11%▅▅▃▇▄█
Brightness/Shine/Glow7%▁▄▁▃█▁
Compatibility-Overall6%▁▃▁▃▁█

FAQ

Common G9 Halogen Bulbs 25w questions

Answered from the same tracked data.