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90cm Cooker Hood

Fail

Demand is soft, at -39.1% this quarter, so 90cm Cooker Hood is a Fail.

Flapen Score
36
36 / 100
Ranks 66 of 75 Large Appliances niches · −9 vs the category median of 45
Market size
£36K/yr32K searches / yr
90-day growth
-39.1%search demand this quarter
Competition
34%top-5 click share · 10 brands · 17 sellers

Flapen Score

90cm Cooker Hood against its category

The dotted line is the Large Appliances average. Past it, 90cm Cooker Hood is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 90cm Cooker Hood market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 90cm Cooker Hood 32K times last year and spent an estimated £36K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Feb–Nov. Flapen scores it 36 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -39.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-39.1%
Conversion, latest week
1.1%
Market size, estimated
£36Ka year
Peak month
November2.3× the quietest month
Top search term
90cm cooker hood17K searches a year

02 · Price

A sale here is worth £105.54.

Listings sell for £105.54 on average, from £49.74 to £180.63. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £105.54 that is £0 to £11K a year per listing.

Average price
£105.54above the $15 to $100 sweet spot
Price range
£49.74–£180.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£11K
Returns
4.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 23.2% of listings are out of stock. The average listing ranks #37 within Large Appliances. It carries 1,133 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
58%
Out of stock, average day
23.2%
Average rank
#37in Large Appliances
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,133per listing
Listings tracked
38

04 · Newcomers

Amazon counts 4 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
13
Successful launches
4Amazon's first-year sales bar
Average brand age
68 months

Products

Top 90cm Cooker Hood products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 rising

Sellers

17

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

34%

Top 20: 80%

Open market

5%

  • Russell Hobbs25%
  • CIARRA20%
  • Cookology20%
  • COMFEE'16%
  • SIA8%
  • SNDOAS6%
  • Open — no brand owns it (4 brands, 5%)

Demand

90cm Cooker Hood search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '25Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.3×

Search terms

Top 90cm Cooker Hood search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 90cm cooker hood17K/yr
  • cooker hood 90cm11K/yr
  • cooker hood 100cm4K/yr

Reviews and returns

What reviews say buyers love and hate about 90cm Cooker Hood

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Noise Level22%−0.13

* Loud

very noisy

A little bit noisier that i had hoped

Quality-Overall17%−0.09

No quality control

Cheap shoddy build quality

Not good quality

Size-Overall10%+0.46

so they're a very sloppy fit

as Id expected it to be a little wider

one small quibble fitting is a little fiddley

Strength9%−0.09

A bit flimsy

weak and ineffective

* Very weak

Material Quality5%−0.04

Thin substandard material sharp edges

Love

Quality-Overall21%−0.09

Great quality and delivery was speedy and placed where I asked

excellent quality

professional looking unit that feels like a high quality upgrade

Value For Money20%+1.93

Saved us a fortune

Excellent value for money

Good price

Size-Overall7%+0.46

Size ok

Easy to fit

I love that I could find the size a needed

Design-Overall6%+0.30

Its design is sleek

I like the stainless steel design

The design is practical

Ease Of Use6%+0.64

easy to use

easy to operate

operation is straightforward

Return

4.7% Return rate 49% Fixable by listing

Size-Overall42%█▃▅▅▄▆

so they're a very sloppy fit

as Id expected it to be a little wider

one small quibble fitting is a little fiddley

Defective Material/Parts8%▂█▂▃▂▅

Cooker hood faulty

Filtration7%▁█▆██▅

Doesn't come with filters

Functionality-Overall7%▇█▅█▄▃

not great performance

Noise Level5%▁█▃▁▆▂

* Loud

very noisy

A little bit noisier that i had hoped

FAQ

Common 90cm Cooker Hood questions

Answered from the same tracked data.