black chest freezer
Skip itPrices mostly outside the sweet spot ($89.50–$212.58) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Good622.07avg incumbent reviews — the moat a new listing must climb
Avg price
Good£130.94avg listing price — sweet spot $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+19.4%90-day search growth — must beat 0% to launch
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£95K£95K/yr · 35K searches
Price range
Bad£89.50–£212.58cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, black chest freezer is a £95K/yr Amazon United Kingdom market (35K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 48/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
black chest freezer market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- £65K–£98K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #13
- Page quality
- 0%
- Prime
- 48%
- Sponsored
- 93%
- Out of stock
- 5.0%
- Avg brand age
- 29 months
- Avg seller age
- 217 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
16
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
51%
Top 20: 93%
Open market
12%
- HYE22%
- Cookology21%
- Willow17%
- COMFEE'11%
- Fridgemaster11%
- SIA6%
- Open — no brand owns it (6 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — +19.4% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.4×
Top black chest freezer search terms
- black chest freezer17K/yr
- black freezer11K/yr
- chest freezer black6K/yr
Top black chest freezer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HYE Chest Freezer - 96L Capacity Freestanding Design Black
HYE£89.504.2★293 rev
Cookology 99L Freestanding Chest Freezer - Adjustable Feet - Black
Cookology£106.274.5★3,601 rev
Willow W99CFB Freestanding 99L Chest Freezer with Removable Storage Basket Suitable for Outbuildings and Garages 4* Freezer Rating - Black
Willow£98.434.6★435 rev
HYE Chest Freezer - 205L Capacity Freestanding Design Black
HYE£143.514.2★293 rev
COMFEE 99L Chest Freezer Convertible Refrigeration Mode RCC102BL2UK(E)
COMFEE'£96.954.5★1,692 rev
Newest
by launch date
YASHE Chest Freezer 100L Compact Freestanding Deep Freezer with 2 Removable Baskets Adjustable Temperature Control Quiet 45 dB Operation Black Ideal for Kitchens Flats & Garages
YASHE£136.407 rev
HYE Chest Freezer - 299L Capacity Freestanding Design Black
HYE£197.93293 rev
Fridgemaster MCF100EB 97L Chester Freezer 4 Star Freezer Rating - 44.4D x 57.8W x 85.8H cm Black - E Rated
Fridgemaster£95.5019 rev
CHiQ FSD140D4EU Upright Freezer 145L E 5 Levels 12-Years Free Warranty on The Compressor H1250 x W540 x D550 Black New
CHiQ£179.8931 rev
CHiQ CSD90D4DU Upright Freezer 85L Singe Door mini Reversible Door Undercounter Adjustable thermostat Basement/Home/Student Dorm/Apartment/Office Black
CHiQ£137.9529 rev
Trending
90-day click momentumFridgemaster MCF100EB 97L Chester Freezer 4 Star Freezer Rating - 44.4D x 57.8W x 85.8H cm Black - E Rated
Fridgemaster£95.504.4★
YASHE Chest Freezer 100L Compact Freestanding Deep Freezer with 2 Removable Baskets Adjustable Temperature Control Quiet 45 dB Operation Black Ideal for Kitchens Flats & Garages
YASHE£136.405.0★
HYE Chest Freezer - 205L Capacity Freestanding Design Black
HYE£143.514.2★
HYE Chest Freezer - 96L Capacity Freestanding Design Black
HYE£89.504.2★
CHiQ CSD90D4DU Upright Freezer 85L Singe Door mini Reversible Door Undercounter Adjustable thermostat Basement/Home/Student Dorm/Apartment/Office Black
CHiQ£137.954.7★
What buyers say about black chest freezer
What buyers praise and complain about, mined from review topics.What buyers love
“Reasonably priced”
“Great size”
“Excellent product”
“offers excellent storage space”
“Not noisy”
“Exactly what I needed”
“Easy to use”
“takes up little room”
“Nice and compact design”
“I gave this product 3 stars because the drawers are a bit lightweight”
What buyers complain about
“It is huge”
“Nothing functions”
“Not of good quality”
“It burst within 12 hours of having it”
“Sometimes the noise is loud as well”
“Absolute waste of money”
“Freezer arrived and within 24HRS started to leak compressor oil daily”
“Came scratch on lid”
“the operational light is broken”
“still ices up”
Top return reasons
Common questions
- Is black chest freezer profitable to sell on Amazon United Kingdom?
- The niche generates £95K/yr across 27 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is +19.4%. Flapen's verdict: Skip it (48/100).
- How competitive is the black chest freezer niche?
- 12 brands and 16 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in black chest freezer?
- Top complaints mined from reviews: Size-Overall, Functionality-Overall, Quality-Overall. The return rate is 1.0%.
- When does demand for black chest freezer peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 2.4× the quietest.
- What does it cost to enter the black chest freezer niche?
- Listings span £89.50–£212.58; the average listing price is £130.94 (sweet spot $15–$100). The average incumbent carries 622 reviews — the moat a new listing must climb.