Skip to content

Black Chest Freezer

Fail

Prices span $89.50–$212.58, mostly outside the sweet spot, so Black Chest Freezer is a Fail.

Flapen Score
48
48 / 100
Top 38% of 75 Large Appliances niches · +3 vs the category median of 45
Market size
£95K/yr35K searches / yr
90-day growth
+19.4%search demand this quarter
Competition
51%top-5 click share · 12 brands · 16 sellers

Flapen Score

Black Chest Freezer against its category

The dotted line is the Large Appliances average. Past it, Black Chest Freezer is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Chest Freezer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Chest Freezer 35K times last year and spent an estimated £95K. The top 5 brands take 82% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
+19.4%
Conversion, latest week
2.1%
Market size, estimated
£95Ka year
Peak month
November2.4× the quietest month
Top search term
black chest freezer17K searches a year

02 · Price

A sale here is worth £130.94.

Listings sell for £130.94 on average, from £89.50 to £212.58. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £130.94 that is £0 to £13K a year per listing.

Average price
£130.94above the $15 to $100 sweet spot
Price range
£89.50–£212.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£13K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #13 within Large Appliances. It carries 622 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
48%
Out of stock, average day
5.0%
Average rank
#13in Large Appliances
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
622per listing
Listings tracked
27

04 · Newcomers

Amazon counts 6 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
6Amazon's first-year sales bar
Average brand age
29 months

Products

Top Black Chest Freezer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

16

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

12%

  • HYE22%
  • Cookology21%
  • Willow17%
  • COMFEE'11%
  • Fridgemaster11%
  • SIA6%
  • Open — no brand owns it (6 brands, 12%)

Demand

Black Chest Freezer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.4×

Search terms

Top Black Chest Freezer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black chest freezer17K/yr
  • black freezer11K/yr
  • chest freezer black6K/yr

Reviews and returns

What reviews say buyers love and hate about Black Chest Freezer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%+0.92

It is huge

Small size

Small freezer

Functionality-Overall9%−0.12

Nothing functions

Drive wouldnt unpack the freezer

Not working

Quality-Overall9%+0.37

Not of good quality

Cheaply made

so no quality control

Durability6%−0.06

It burst within 12 hours of having it

broke after a couple of months

Didn't last long

Noise Level4%−0.02

Sometimes the noise is loud as well

It also makes some noise at night sometimes

I have had constant complaints from my downstairs neighbors because of the noise this freezer makes

Love

Value For Money20%+1.91

Reasonably priced

Good for the price

Great value

Size-Overall16%+0.92

Great size

Really happy with size

GREAT SIZE FOR PRICE

Quality-Overall16%+0.37

Excellent product

great product, just what I expected

Quality great storage is super

Storage Capacity10%+0.51

offers excellent storage space

Good capacity

Lots of space

Noise Level9%−0.02

Not noisy

Quiet and efficient

no noise

Return

1.0% Return rate 26% Fixable by listing

Size-Overall22%██▇▆▅▅

It is huge

Small size

Small freezer

Defective Material/Parts22%▄▆▇█▆▆

the operational light is broken

the door has some defects

Functionality-Overall13%▁▆▆▇█▅

Nothing functions

Drive wouldnt unpack the freezer

Not working

Scratch Resistance9%▁▄▂▂▄█

Came scratch on lid

small dent on front right hand side

Heating5%▅▄▂█▆▄

FAQ

Common Black Chest Freezer questions

Answered from the same tracked data.