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Black Chest Freezer

Fail

Prices span $89.50–$212.58, mostly outside the sweet spot, so Black Chest Freezer is a Fail.

Flapen Score
48
48 / 100
Top 38% of 75 Large Appliances niches · +3 vs the category median of 45
Market size
£95K/yr35K searches / yr
90-day growth
+19.4%search demand this quarter
Competition
51%top-5 click share · 12 brands · 16 sellers

Flapen Score

Black Chest Freezer against its category

The dotted line is the Large Appliances average. Past it, Black Chest Freezer is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Chest Freezer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Chest Freezer 35K times last year and spent an estimated £95K. The top 5 brands take 82% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
+19.4%
Conversion, latest week
2.1%
Market size, estimated
£95Ka year
Peak month
November2.4× the quietest month
Top search term
black chest freezer17K searches a year

02 · Price

A sale here is worth £130.94.

Listings sell for £130.94 on average, from £89.50 to £212.58. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £130.94 that is £0 to £13K a year per listing.

Average price
£130.94above the $15 to $100 sweet spot
Price range
£89.50–£212.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£13K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #13 within Large Appliances. It carries 622 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
48%
Out of stock, average day
5.0%
Average rank
#13in Large Appliances
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
622per listing
Listings tracked
27

04 · Newcomers

6 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
6Amazon's first-year sales bar
Average brand age
29 months

Products

Top Black Chest Freezer products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

16

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 93%

Open market

12%

  • HYE22%
  • Cookology21%
  • Willow17%
  • COMFEE'11%
  • Fridgemaster11%
  • SIA6%
  • Open — no brand owns it (6 brands, 12%)

Demand

Black Chest Freezer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.4×

Search terms

Top Black Chest Freezer search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • black chest freezer17K/yr
  • black freezer11K/yr
  • chest freezer black6K/yr

Reviews and returns

What reviews say buyers love and hate about Black Chest Freezer

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Value For Money”
20%of negative reviews mention “Size-Overall”
1.0%of orders come back
“It is huge”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Black Chest Freezer questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data