Is black chest freezer profitable to sell on Amazon United Kingdom?

The niche generates £95K/yr across 27 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is +19.4%. Flapen's verdict: Skip it (48/100).

How competitive is the black chest freezer niche?

12 brands and 16 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in black chest freezer?

Top complaints mined from reviews: Size-Overall, Functionality-Overall, Quality-Overall. The return rate is 1.0%.

When does demand for black chest freezer peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 2.4× the quietest.

What does it cost to enter the black chest freezer niche?

Listings span £89.50–£212.58; the average listing price is £130.94 (sweet spot $15–$100). The average incumbent carries 622 reviews — the moat a new listing must climb.

Black Chest Freezer

Skip it

Prices mostly outside the sweet spot ($89.50–$212.58) — this niche doesn't clear our bar today.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Review moat

Good622.07

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£130.94

avg listing price — sweet spot $15–$100

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+19.4%

90-day search growth — must beat 0% to launch

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad£95K

£95K/yr · 35K searches

Price range

Bad£89.50–£212.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

Is black chest freezer profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, black chest freezer is a £95K/yr Amazon United Kingdom market (35K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 48/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

black chest freezer market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: £65K–£98K; units × avg price
Conversion rate: 2.1%
Avg BSR: #13
Page quality: 0%
Prime: 48%
Sponsored: 93%
Out of stock: 5.0%
Avg brand age: 29 months
Avg seller age: 217 days

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

12%

HYE22%
Cookology21%
Willow17%
COMFEE'11%
Fridgemaster11%
SIA6%
Open — no brand owns it (6 brands, 12%)

black chest freezer demand & seasonality

Weekly Amazon search volume, last 88 weeks — +19.4% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.4×

Open Trend

Top black chest freezer search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

black chest freezer17K/yr +10.1%2.4% conv.
black freezer11K/yr +23.9%1.5% conv.
chest freezer black6K/yr +40.3%2.4% conv.

All search terms

Top black chest freezer products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HYE Chest Freezer - 96L Capacity Freestanding Design Black

HYE£89.504.2★293 rev

Cookology 99L Freestanding Chest Freezer - Adjustable Feet - Black

Cookology£106.274.5★3,601 rev

Willow W99CFB Freestanding 99L Chest Freezer with Removable Storage Basket Suitable for Outbuildings and Garages 4* Freezer Rating - Black

Willow£98.434.6★435 rev

HYE Chest Freezer - 205L Capacity Freestanding Design Black

HYE£143.514.2★293 rev

COMFEE 99L Chest Freezer Convertible Refrigeration Mode RCC102BL2UK(E)

COMFEE'£96.954.5★1,692 rev

Newest

by launch date

YASHE Chest Freezer 100L Compact Freestanding Deep Freezer with 2 Removable Baskets Adjustable Temperature Control Quiet 45 dB Operation Black Ideal for Kitchens Flats & Garages

YASHE£136.407 rev

2mo ago

HYE Chest Freezer - 299L Capacity Freestanding Design Black

HYE£197.93293 rev

3mo ago

Fridgemaster MCF100EB 97L Chester Freezer 4 Star Freezer Rating - 44.4D x 57.8W x 85.8H cm Black - E Rated

Fridgemaster£95.5019 rev

7mo ago

CHiQ FSD140D4EU Upright Freezer 145L E 5 Levels 12-Years Free Warranty on The Compressor H1250 x W540 x D550 Black New

CHiQ£179.8931 rev

8mo ago

CHiQ CSD90D4DU Upright Freezer 85L Singe Door mini Reversible Door Undercounter Adjustable thermostat Basement/Home/Student Dorm/Apartment/Office Black

CHiQ£137.9529 rev

8mo ago

What reviews say buyers love and hate about black chest freezer

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money20%

“Reasonably priced”

Size-Overall16%

“Great size”

Quality-Overall16%

“Excellent product”

Storage Capacity10%

“offers excellent storage space”

Noise Level9%

“Not noisy”

Advertised Vs Actual Product6%

“Exactly what I needed”

Ease Of Use3%

“Easy to use”

Compactness2%

“takes up little room”

Design-Overall2%

“Nice and compact design”

Weight Light2%

“I gave this product 3 stars because the drawers are a bit lightweight”

What buyers complain about

Size-Overall20%

“It is huge”

Functionality-Overall9%

“Nothing functions”

Quality-Overall9%

“Not of good quality”

Durability6%

“It burst within 12 hours of having it”

Noise Level4%

“Sometimes the noise is loud as well”

Value For Money4%

“Absolute waste of money”

Leak-Proof3%

“Freezer arrived and within 24HRS started to leak compressor oil daily”

Scratch Resistance3%

“Came scratch on lid”

Defective Material/Parts3%

“the operational light is broken”

Ice Maker3%

“still ices up”

Top return reasons

Size-Overall22%

Defective Material/Parts22%

Functionality-Overall13%

Scratch Resistance9%

Heating5%

Maintenance And Repair3%

Leak-Proof3%

Noise Level3%

Product Condition3%

Grilling2%

Common black chest freezer questions

Is black chest freezer profitable to sell on Amazon United Kingdom?: The niche generates £95K/yr across 27 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is +19.4%. Flapen's verdict: Skip it (48/100).
How competitive is the black chest freezer niche?: 12 brands and 16 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in black chest freezer?: Top complaints mined from reviews: Size-Overall, Functionality-Overall, Quality-Overall. The return rate is 1.0%.
When does demand for black chest freezer peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 2.4× the quietest.
What does it cost to enter the black chest freezer niche?: Listings span £89.50–£212.58; the average listing price is £130.94 (sweet spot $15–$100). The average incumbent carries 622 reviews — the moat a new listing must climb.

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