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15w Screw Bulb

Fail

Prices span $2.98–$6.49, mostly outside the sweet spot, so 15w Screw Bulb is a Fail.

Flapen Score
37
37 / 100
Ranks 62 of 75 Large Appliances niches · −8 vs the category median of 45
Market size
£28K/yr38K searches / yr
90-day growth
-45.7%search demand this quarter
Competition
72%top-5 click share · 10 brands · 20 sellers

Flapen Score

15w Screw Bulb against its category

The dotted line is the Large Appliances average. Past it, 15w Screw Bulb is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 15w Screw Bulb market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 15w Screw Bulb 38K times last year and spent an estimated £28K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

17.3% of searches ended in a purchase last week.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.3% of those searches ended in a purchase. Searches in the last 90 days moved -45.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-45.7%
Conversion, latest week
17.3%
Market size, estimated
£28Ka year
Peak month
November2.8× the quietest month
Top search term
pygmy bulb 15w screw7K searches a year

02 · Price

A sale here is worth £4.23.

Listings sell for £4.23 on average, from £2.98 to £6.49. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £4.23 that is £1K to £2K a year per listing.

Average price
£4.23under the $15 to $100 sweet spot
Price range
£2.98–£6.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£1K–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #9 within Large Appliances. It carries 1,378 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#9in Large Appliances
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,378per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top 15w Screw Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£8K£11K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

20

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

15%

  • Klass Home Collection25%
  • Sunnylinn21%
  • Goerpn15%
  • Comyan9%
  • kanta8%
  • JQslight7%
  • Open — no brand owns it (4 brands, 15%)

Demand

15w Screw Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '25Spike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top 15w Screw Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pygmy bulb 15w screw7K/yr
  • 15w e14 screw bulb8K/yr
  • e14 15w bulb4K/yr
  • 240v 15w small screw bulb4K/yr
  • 15 watt small screw in bulb4K/yr
  • e14 bulb 15w3K/yr
  • 15w bulb4K/yr
  • 15 watt light bulbs3K/yr
  • 230v 15w screw bulb3K/yr

Reviews and returns

What reviews say buyers love and hate about 15w Screw Bulb

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability23%−0.11

died in few hours

Doesn't last

then literally break within minutes of going on

Quality-Overall15%−0.08

Poor performance

Not good quality

Really not a very impressive product

Size-Overall14%+0.85

Doesn't fit

Small lights

Smaller than expected in terms of size

Brightness/Shine/Glow12%+0.63

hate bright light

Not super bright

Doesn't light up

Functionality-Overall10%−0.08

Not 1 worked

One of the three lamps sent did not work which was unexpected and disappointing

Not very powerful for wax melts

Love

Value For Money29%+1.95

Decent price

Excellent value

Excellent value for money

Brightness/Shine/Glow15%+0.63

Perfect glow

Gives good light

Brightness is so good

Advertised Vs Actual Product14%+0.94

Does the job perfectly

As described

Does what its supposed to

Size-Overall14%+0.85

THE BULBS FIT WELL

Fit perfectly

Easy to Fit

Quality-Overall9%−0.08

Excellent quality

They feel well-made

they seem a good quality bulb

Return

0.4% Return rate 71% Fixable by listing

Size-Overall57%▇█▇▇▆▅

Doesn't fit

Small lights

Smaller than expected in terms of size

Bulb Flicker/Dimming/Color10%▃▂▂▃▅█

Very dull

Two bulbs blew in first two days

Really poor, one bulb lasted a day

Compatibility-Overall10%▅▆█▄▄▇
Functionality-Overall8%▄▄▅█▂▃

Not 1 worked

One of the three lamps sent did not work which was unexpected and disappointing

Not very powerful for wax melts

Brightness/Shine/Glow4%▃▅▁▄██

hate bright light

Not super bright

Doesn't light up

FAQ

Common 15w Screw Bulb questions

Answered from the same tracked data.