12kg Washing Machine
FailPrices span $194.44–$1059.43, mostly outside the sweet spot, so 12kg Washing Machine is a Fail.
- Flapen Score
- 39 / 100Ranks 57 of 75 Large Appliances niches · −6 vs the category median of 4539
- Market size
- £150K/yr82K searches / yr
- 90-day growth
- -8.0%search demand this quarter
- Competition
- 51%top-5 click share · 13 brands · 23 sellers
Flapen Score
12kg Washing Machine against its category
The dotted line is the Large Appliances average. Past it, 12kg Washing Machine is stronger. Inside it, weaker.
Market
The 12kg Washing Machine market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 12kg Washing Machine 82K times last year and spent an estimated £150K. The top 5 brands take 80% of clicks. Demand peaks in Jan. Flapen scores it 39 out of 100, a Fail.
01 · Demand
0.5% of searches ended in a purchase last week.
Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £150K a year.
- Searches, last 12 months
- 82K
- Growth, 90 days vs prior 90
- -8.0%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £150Ka year
- Peak month
- January2.0× the quietest month
- Top search term
- 12kg washing machine24K searches a year
02 · Price
A sale here is worth £345.64.
Listings sell for £345.64 on average, from £194.44 to £1059.43. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £345.64 that is £0 to £35K a year per listing.
- Average price
- £345.64above the $15 to $100 sweet spot
- Price range
- £194.44–£1059.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£35K
- Returns
- 3.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 16.9% of listings are out of stock. The average listing ranks #38 within Large Appliances. It carries 185 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 73%
- Out of stock, average day
- 16.9%
- Average rank
- #38in Large Appliances
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 185per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 7 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top 12kg Washing Machine products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
HYE Washing Machine - 12KG Drum 1400RPM Dark Silver
- Price
- £252.27
- Rating
- 3.8/5
- Reviews
- 49
- Age
- 1y ago

Hisense 3S WiFi Series WF3S1243BW3 12 KG Front Load Washing Machine Durable Inverter Steam Wash Quick Wash 19 Programmes 1400 RPM White Energy Rating A
- Price
- £306.64
- Rating
- 4.4/5
- Reviews
- 85
- Age
- 1y ago

Hoover Pro Wash Series 3 11kg Freestanding Washing Machine 1400 RPM A-30% Rated AI Silent Motion hOn App 16 Programmes ProActive Wash White & Black Door 62x60x85 cm - HBR 411BL9-80
- Price
- £264.78
- Rating
- 4.4/5
- Reviews
- 84
- Age
- 11mo ago

Hoover H-WASH 350 12kg Freestanding Washing Machine 1400 RPM A Rated ECO-Power Inverter Motor hOn App 60 Programmes Eco Doser Power Care System White 60x68x85 cm - H3WPS4126TAMB580
- Price
- £266.61
- Rating
- 4.4/5
- Reviews
- 583
- Age
- 2y ago

SIA SWM121400W Freestanding 12kg Washing Machine 1400 RPM 14 Programs A Energy Rating BLDC Inverter Motor LED Display 3-24hr Timer Delay 2 Year Manufacturers Guarantee White
- Price
- £250.74
- Rating
- 3.5/5
- Reviews
- 11
- Age
- 1y ago
Trending
90-day click momentum
Hisense WF1I1142BBL 11kg Washing Machine 1400rpm A Rated Energy Efficiency Steam Hygiene Function Inverter Motor 15 Programmes Freestanding Black
- Price
- £243.40
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 1mo ago

Haier X Series 7 12kg Freestanding Washing Machine 1400 RPM A-30% Rated Direct Motion Motor hOn App 14 Programmes Refresh Cycle Graphite 64x60x85 cm - HW120-B14367GUUK
- Price
- £450.98
- Rating
- 4.2/5
- Reviews
- 79
- Age
- 11mo ago

Hoover Pro Wash Series 3 11kg Freestanding Washing Machine 1400 RPM A-30% Rated AI Silent Motion hOn App 16 Programmes ProActive Wash White & Black Door 62x60x85 cm - HBR 411BL9-80
- Price
- £264.78
- Rating
- 4.4/5
- Reviews
- 84
- Age
- 11mo ago
![Cater-Wash 18KG Washing Machine With sanitise wash and Add steam [Energy Class A+++/D] - UK Mainland Delivery Only](https://m.media-amazon.com/images/I/41WFg+KBb8L.jpg)
Cater-Wash 18KG Washing Machine With sanitise wash and Add steam [Energy Class A+++/D] - UK Mainland Delivery Only
- Price
- £947.57
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8y ago

Hoover Pro Wash Series 3 11kg Freestanding Washing Machine 1400 rpm A30% Rated AI Silent Motion hOn App 16 Programmes ProActive Wash Graphite & Black Door 62x60x85 cm HBR 411BL9G-80
- Price
- £269.87
- Rating
- 4.4/5
- Reviews
- 84
- Age
- 11mo ago
Newest
by launch date
Hisense WF1I1142BBL 11kg Washing Machine 1400rpm A Rated Energy Efficiency Steam Hygiene Function Inverter Motor 15 Programmes Freestanding Black
- Price
- £243.40
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 1mo ago

COMFEE 10kg Washing Machine A-10% Energy Class 1400rpm BLDC Motor White
- Price
- £223.27
- Rating
- 4.4/5
- Reviews
- 78
- Age
- 9mo ago

Haier 12KG Large Capacity 1400 RPM 15 Programmes A - 20% Energy Rated Wi-Fi Connected - With hOn App Freestanding Front Load Engine Inverter BPM Washing Machine - White
- Price
- £323.66
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 10mo ago

Hoover Pro Wash Series 3 11kg Freestanding Washing Machine 1400 RPM A-30% Rated AI Silent Motion hOn App 16 Programmes ProActive Wash White & Black Door 62x60x85 cm - HBR 411BL9-80
- Price
- £264.78
- Rating
- 4.4/5
- Reviews
- 84
- Age
- 11mo ago

Haier X Series 7 12kg Freestanding Washing Machine 1400 RPM A-30% Rated Direct Motion Motor hOn App 14 Programmes Refresh Cycle Graphite 64x60x85 cm - HW120-B14367GUUK
- Price
- £450.98
- Rating
- 4.2/5
- Reviews
- 79
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
23
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
51%
Top 20: 95%
Open market
13%
- Hoover25%
- Hisense24%
- HYE18%
- Haier7%
- SIA6%
- COMFEE'6%
- Open — no brand owns it (7 brands, 13%)
Demand
12kg Washing Machine search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.0×
Search terms
Top 12kg Washing Machine search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 12kg washing machine24K/yr
- 14kg washing machine13K/yr
- 12 kg washing machine8K/yr
- washing machines 12kg8K/yr
- 11kg washing machine7K/yr
- washing machine 12kg7K/yr
- 15kg washing machine7K/yr
- 13kg washing machine5K/yr
- hisense washing machine 12kg4K/yr
Reviews and returns
What reviews say buyers love and hate about 12kg Washing Machine
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Hate to hear a noisy one if this is supposed to be quite
a bit noisy
Noisy
just to small for me
Big
Not fit for purpose
Appalling Installation
Do not order installation
The Installation carried out was appalling
No help when something goes wrong
it has today stopped working
still won't work
Broke after 5 months
Stopped working after two months
It broke twice
Love
doesnt make lots of noise
fairly quiet
Quiet & efficient
Worth every penny
Fantastic price
Amazing value
Brilliant quality
This washing machine is top quality
no complaints so far
EASY TO USE
very easy to operate
Very straight forward to use
Good washer
Great washes
Washer is good, silent and easy to use
Return
3.7% Return rate 19% Fixable by listing
No help when something goes wrong
it has today stopped working
still won't work
just to small for me
Big
Not fit for purpose
Hate to hear a noisy one if this is supposed to be quite
a bit noisy
Noisy
Appalling Installation
Do not order installation
The Installation carried out was appalling
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 12kg Washing Machine questions
Answered from the same tracked data.









