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12kg Washing Machine

Fail

Prices span $194.44–$1059.43, mostly outside the sweet spot, so 12kg Washing Machine is a Fail.

Flapen Score
39
39 / 100
Ranks 57 of 75 Large Appliances niches · −6 vs the category median of 45
Market size
£150K/yr82K searches / yr
90-day growth
-8.0%search demand this quarter
Competition
51%top-5 click share · 13 brands · 23 sellers

Flapen Score

12kg Washing Machine against its category

The dotted line is the Large Appliances average. Past it, 12kg Washing Machine is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12kg Washing Machine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 12kg Washing Machine 82K times last year and spent an estimated £150K. The top 5 brands take 80% of clicks. Demand peaks in Jan. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £150K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
-8.0%
Conversion, latest week
0.5%
Market size, estimated
£150Ka year
Peak month
January2.0× the quietest month
Top search term
12kg washing machine24K searches a year

02 · Price

A sale here is worth £345.64.

Listings sell for £345.64 on average, from £194.44 to £1059.43. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £345.64 that is £0 to £35K a year per listing.

Average price
£345.64above the $15 to $100 sweet spot
Price range
£194.44–£1059.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£35K
Returns
3.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 16.9% of listings are out of stock. The average listing ranks #38 within Large Appliances. It carries 185 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
73%
Out of stock, average day
16.9%
Average rank
#38in Large Appliances
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
185per listing
Listings tracked
26

04 · Newcomers

7 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
7Amazon's first-year sales bar
Average brand age
44 months

Products

Top 12kg Washing Machine products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£30K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

23

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 95%

Open market

13%

  • Hoover25%
  • Hisense24%
  • HYE18%
  • Haier7%
  • SIA6%
  • COMFEE'6%
  • Open — no brand owns it (7 brands, 13%)

Demand

12kg Washing Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '25Black Friday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 2.0×

Search terms

Top 12kg Washing Machine search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 12kg washing machine24K/yr
  • 14kg washing machine13K/yr
  • 12 kg washing machine8K/yr
  • washing machines 12kg8K/yr
  • 11kg washing machine7K/yr
  • washing machine 12kg7K/yr
  • 15kg washing machine7K/yr
  • 13kg washing machine5K/yr
  • hisense washing machine 12kg4K/yr

Reviews and returns

What reviews say buyers love and hate about 12kg Washing Machine

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Noise Level”
13%of negative reviews mention “Noise Level”
3.7%of orders come back
“Hate to hear a noisy one if this is supposed to be quite”
A buyer, on “Noise Level”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 12kg Washing Machine questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data