12kg Washing Machine
prices mostly outside the sweet spot ($194.44–$1059.43) — 12kg Washing Machine doesn't clear our bar today.
Flapen Score
Is 12kg Washing Machine profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, 12kg Washing Machine is a £150K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan. Verdict: Skip it — 39/100.
12kg Washing Machine: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -8.0% over the last 90 days and 0.5% of searches end in a purchase.
£150K
revenue / yr
Who owns the niche?
The top 5 brands hold 80% of demand, so 20% of the market is open.
20%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 26 products
Top 12kg Washing Machine products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
HYE Washing Machine - 12KG Drum 1400RPM Dark Silver
- Price
- £252.27
- Rating
- 3.8/5
- Reviews
- 49
- Age
- 1y ago
Hisense 3S WiFi Series WF3S1243BW3 12 KG Front Load Washing Machine Durable Inverter Steam Wash Quick Wash 19 Programmes 1400 RPM White Energy Rating A
- Price
- £306.64
- Rating
- 4.4/5
- Reviews
- 85
- Age
- 1y ago
Hoover Pro Wash Series 3 11kg Freestanding Washing Machine 1400 RPM A-30% Rated AI Silent Motion hOn App 16 Programmes ProActive Wash White & Black Door 62x60x85 cm - HBR 411BL9-80
- Price
- £264.78
- Rating
- 4.4/5
- Reviews
- 84
- Age
- 11mo ago
Hoover H-WASH 350 12kg Freestanding Washing Machine 1400 RPM A Rated ECO-Power Inverter Motor hOn App 60 Programmes Eco Doser Power Care System White 60x68x85 cm - H3WPS4126TAMB580
- Price
- £266.61
- Rating
- 4.4/5
- Reviews
- 583
- Age
- 2y ago
SIA SWM121400W Freestanding 12kg Washing Machine 1400 RPM 14 Programs A Energy Rating BLDC Inverter Motor LED Display 3-24hr Timer Delay 2 Year Manufacturers Guarantee White
- Price
- £250.74
- Rating
- 3.5/5
- Reviews
- 11
- Age
- 1y ago
Trending
90-day click momentum
Hisense WF1I1142BBL 11kg Washing Machine 1400rpm A Rated Energy Efficiency Steam Hygiene Function Inverter Motor 15 Programmes Freestanding Black
- Price
- £243.40
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 1mo ago
Haier X Series 7 12kg Freestanding Washing Machine 1400 RPM A-30% Rated Direct Motion Motor hOn App 14 Programmes Refresh Cycle Graphite 64x60x85 cm - HW120-B14367GUUK
- Price
- £450.98
- Rating
- 4.2/5
- Reviews
- 79
- Age
- 11mo ago
Hoover Pro Wash Series 3 11kg Freestanding Washing Machine 1400 RPM A-30% Rated AI Silent Motion hOn App 16 Programmes ProActive Wash White & Black Door 62x60x85 cm - HBR 411BL9-80
- Price
- £264.78
- Rating
- 4.4/5
- Reviews
- 84
- Age
- 11mo ago
![Cater-Wash 18KG Washing Machine With sanitise wash and Add steam [Energy Class A+++/D] - UK Mainland Delivery Only](https://m.media-amazon.com/images/I/41WFg+KBb8L.jpg)
Cater-Wash 18KG Washing Machine With sanitise wash and Add steam [Energy Class A+++/D] - UK Mainland Delivery Only
- Price
- £947.57
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8y ago
Hoover Pro Wash Series 3 11kg Freestanding Washing Machine 1400 rpm A30% Rated AI Silent Motion hOn App 16 Programmes ProActive Wash Graphite & Black Door 62x60x85 cm HBR 411BL9G-80
- Price
- £269.87
- Rating
- 4.4/5
- Reviews
- 84
- Age
- 11mo ago
Newest
by launch dateHisense WF1I1142BBL 11kg Washing Machine 1400rpm A Rated Energy Efficiency Steam Hygiene Function Inverter Motor 15 Programmes Freestanding Black
- Price
- £243.40
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 1mo ago
COMFEE 10kg Washing Machine A-10% Energy Class 1400rpm BLDC Motor White
- Price
- £223.27
- Rating
- 4.4/5
- Reviews
- 78
- Age
- 9mo ago
Haier 12KG Large Capacity 1400 RPM 15 Programmes A - 20% Energy Rated Wi-Fi Connected - With hOn App Freestanding Front Load Engine Inverter BPM Washing Machine - White
- Price
- £323.66
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 10mo ago
Hoover Pro Wash Series 3 11kg Freestanding Washing Machine 1400 RPM A-30% Rated AI Silent Motion hOn App 16 Programmes ProActive Wash White & Black Door 62x60x85 cm - HBR 411BL9-80
- Price
- £264.78
- Rating
- 4.4/5
- Reviews
- 84
- Age
- 11mo ago
Haier X Series 7 12kg Freestanding Washing Machine 1400 RPM A-30% Rated Direct Motion Motor hOn App 14 Programmes Refresh Cycle Graphite 64x60x85 cm - HW120-B14367GUUK
- Price
- £450.98
- Rating
- 4.2/5
- Reviews
- 79
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 rising
Sellers
23
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
51%
Top 20: 95%
Open market
13%
- Hoover25%
- Hisense24%
- HYE18%
- Haier7%
- SIA6%
- COMFEE'6%
- Open — no brand owns it (7 brands, 13%)
12kg Washing Machine demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan · busiest ÷ quietest = 2.0×
Top 12kg Washing Machine search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- 12kg washing machine24K/yr
- 14kg washing machine13K/yr
- 12 kg washing machine8K/yr
- washing machines 12kg8K/yr
- 11kg washing machine7K/yr
- washing machine 12kg7K/yr
- 15kg washing machine7K/yr
- 13kg washing machine5K/yr
- hisense washing machine 12kg4K/yr
What reviews say buyers love and hate about 12kg Washing Machine
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“doesnt make lots of noise”
“Worth every penny”
“Brilliant quality”
“EASY TO USE”
“Good washer”
What buyers complain about
76% of reviews“Hate to hear a noisy one if this is supposed to be quite”
“just to small for me”
“Appalling Installation”
“No help when something goes wrong”
“Broke after 5 months”
12kg Washing Machine return rate & reasons
Why buyers send it back, as a share of all return requests.
3.7%
Return rate
19%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 12kg Washing Machine questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
