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Dessert Cups

Maybe

The top 5 brands take only 40% of clicks. But demand is soft, at -7.4% this quarter, so Dessert Cups is a Maybe.

Flapen Score
62
62 / 100
Top 14% of 5,777 Home & Garden niches · +11 vs the category median of 51
Market size
£254K/yr502K searches / yr
90-day growth
-7.4%search demand this quarter
Competition
29%top-5 click share · 43 brands · 53 sellers

Flapen Score

Dessert Cups against its category

The dotted line is the Home & Garden average. Past it, Dessert Cups is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dessert Cups market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dessert Cups 502K times last year and spent an estimated £254K. The top 5 brands take 40% of clicks. Demand peaks in Mar–Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 502K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £254K a year.

Searches, last 12 months
502K
Growth, 90 days vs prior 90
-7.4%
Conversion, latest week
5.1%
Market size, estimated
£254Ka year
Peak month
March1.7× the quietest month
Top search term
dessert cups184K searches a year

02 · Price

A sale here is worth £9.95.

Listings sell for £9.95 on average, from £4.90 to £21.33. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £9.95 that is £995 to £2K a year per listing.

Average price
£9.95under the $15 to $100 sweet spot
Price range
£4.90–£21.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
£995–£2K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #77 within Dishware & Serving Pieces. It carries 207 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
12.3%
Average rank
#77in Dishware & Serving Pieces
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
207per listing
Listings tracked
64

04 · Newcomers

Amazon counts 3 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
3Amazon's first-year sales bar
Average brand age
30 months

Products

Top Dessert Cups products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£8K£15K£23K£30K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

43 falling

Sellers

53

Top-5 brand share

40%

Top 20: 81%

Top-5 click share

29%

Top 20: 65%

Open market

55%

  • Maridergo13%
  • Hsxfl9%
  • MATANA7%
  • Wubushan6%
  • Woobroo5%
  • wonkeken5%

Demand

Dessert Cups search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Dessert Cups search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dessert cups184K/yr
  • dessert cups with lids48K/yr
  • desert cups47K/yr
  • cheesecake pots38K/yr
  • dessert pots29K/yr
  • plastic dessert cups23K/yr
  • mini dessert cups22K/yr
  • mini cheesecake pots20K/yr
  • dessert cups with spoons9K/yr
  • plastic dessert pots12K/yr

Reviews and returns

What reviews say buyers love and hate about Dessert Cups

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall41%−0.24

didn't fit properly

Too small

bigger than I was expecting

Quality-Overall11%+1.20

Disappointing Quality and Poor-Fitting Lids

Not good quality

Poor lid quality

Durability8%−0.09

cracked so unusable

Couldnt get most of them apart

Broken

Value For Money7%+0.65

These are expensive for 25 at £7.99

a little costly

good condition just expensive

Strength5%+0.27

Flimsy

Little flimsy

Flimsy lids

Love

Size-Overall22%−0.24

Good size

a very generous size

Great size for what I bought the for

Quality-Overall21%+1.20

Great cups and good quality and size

Good quality great cups - bigger than I thought

Excellent product

Advertised Vs Actual Product12%+1.30

Exactly what i needed

do the job

As described

Value For Money9%+0.65

Worth it

Good value

Good Value for money

Strength6%+0.27

Sturdy individual dessert bowls

they seem quite sturdy

Sturdy little cups

Return

1.7% Return rate 87% Fixable by listing

Size-Overall83%██████

didn't fit properly

Too small

bigger than I was expecting

Quality-Overall4%▅█▅▅▄▃

Disappointing Quality and Poor-Fitting Lids

Not good quality

Poor lid quality

Strength2%█▄▆▂▆▆

Flimsy

Little flimsy

Flimsy lids

Thin2%▆▁█▄▃▃
Advertised Vs Actual Product2%█▂▃▆▄▂

misleading video

Not as described

Don't be fooled by the picture!! Not as described, picture majestic them look bigger 😑

FAQ

Common Dessert Cups questions

Answered from the same tracked data.