dessert cups
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Review moat
Great206.77avg incumbent reviews — the moat a new listing must climb
Competition
Great29%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Market size
Okay£254K£254K/yr · 502K searches
Price range
Okay£4.90–£21.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.95avg listing price — sweet spot $15–$100
Growth
Bad-7.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, dessert cups is a £254K/yr Amazon United Kingdom market (502K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Mar–Dec. Verdict: Worth a look — 62/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
dessert cups market data
- Units sold / yr
- 20K–25K
- avg 100–250/product
- Revenue / yr
- £199K–£249K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #77
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 12.3%
- Avg brand age
- 30 months
- Avg seller age
- 193 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
43 falling
Sellers
53
Top-5 brand share
40%
Top 20: 81%
Top-5 click share
29%
Top 20: 65%
Open market
55%
- Maridergo13%
- Hsxfl9%
- MATANA7%
- Wubushan6%
- Woobroo5%
- wonkeken5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.4% search growth over the last 90 days.Peak months: Mar, Dec · busiest ÷ quietest = 1.7×
Top dessert cups search terms
- dessert cups184K/yr
- dessert cups with lids48K/yr
- desert cups47K/yr
- cheesecake pots38K/yr
- dessert pots29K/yr
- plastic dessert cups23K/yr
- mini dessert cups22K/yr
- mini cheesecake pots20K/yr
- dessert cups with spoons9K/yr
- plastic dessert pots12K/yr
Top dessert cups products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hsxfl 150ml Reusable Mini Dessert Cups with Spoons Reusable Clear Plastic Dessert Cups Square Cheesecake pots Dessert Bowls Desert Cups for Pudding Fruit Mousse and Ice Cream
Hsxfl£10.014.6★66 rev
Maridergo 50 Pack Mini Dessert Cups 75ml Angled Dessert Cups Dessert Bowls Mini Clear Dessert Bowls Individual Dessert Pots for Party Yogurt Parfait Pudding
Maridergo£8.863.4★11 rev
Wubushan 50 Pack Dessert Cups with Lid 360ml/12oz Clear Plastic Parfait Cups with Spoons Cheesecake Pots Reusable Dessert Cups for Pudding Fruit Mousse and Ice Cream
Wubushan£10.714.5★279 rev
wonkeken 55Pcs Reusable Square Dessert Cups Set 8.5oz Clear Plastic Cups with Lids & Spoons for Parfaits Puddings Party Favors BPA-Free Dessert Bowls for Weddings Birthdays Catering
wonkeken£10.074.5★59 rev
50 Pack Dessert Cups 2oz/60ml Mini Dessert Bowls for Parties Square Cheesecake Pots Reusable Clear Parfait Appetizer Cups for Dessert Party Use
Maridergo£7.144.4★44 rev
Newest
by launch date
TAOBWN Mini Dessert Cups 50 Pcs Square Cheesecake Pots 8oz/240ml Square Plastic Mini Dessert Cups Plastic Dessert Pots for Parfaits Puddings Mousses Tiramisu Appetizers(Transparent)
TAOBWN£10.353 rev
Hsxfl 150ml Reusable Mini Dessert Cups with Spoons Reusable Clear Plastic Dessert Cups Square Cheesecake pots Dessert Bowls Desert Cups for Pudding Fruit Mousse and Ice Cream
Hsxfl£10.0166 rev
Fhintory 25 Pack Mini Dessert Cups 160ml Clear Plastic Parfait Cups Mini Cheesecake Pots Reusable Dessert Bowls for Pudding Fruit Mousse and Ice Cream
Fhintory£6.876 rev
Soyoyora 35 Pack Plastic Dessert Cups with Flat Lids and Stickers 260ml/9oz Reusable Clear Serving Bowl No Hole Dessert Pots for Pudding Mousse Parfait Tiramisu Jelly Yogurt Fruit Party
Soyoyora£6.9813 rev
Maridergo 50 Pack Mini Dessert Cups 75ml Angled Dessert Cups Dessert Bowls Mini Clear Dessert Bowls Individual Dessert Pots for Party Yogurt Parfait Pudding
Maridergo£8.8611 rev
Trending
90-day click momentumTAOBWN Mini Dessert Cups 50 Pcs Square Cheesecake Pots 8oz/240ml Square Plastic Mini Dessert Cups Plastic Dessert Pots for Parfaits Puddings Mousses Tiramisu Appetizers(Transparent)
TAOBWN£10.353.3★
Hsxfl 150ml Reusable Mini Dessert Cups with Spoons Reusable Clear Plastic Dessert Cups Square Cheesecake pots Dessert Bowls Desert Cups for Pudding Fruit Mousse and Ice Cream
Hsxfl£10.014.6★
50 Pack Dessert Cups 4oz/120ml Mini Dessert Bowls for Parties Square Cheesecake Pots Reusable Clear Parfait Appetizer Cups for Dessert Party Use
Maridergo£7.884.4★
Maridergo 50 Pack Mini Dessert Cups 75ml Angled Dessert Cups Dessert Bowls Mini Clear Dessert Bowls Individual Dessert Pots for Party Yogurt Parfait Pudding
Maridergo£8.863.4★
Fhintory 25 Pack Mini Dessert Cups 160ml Clear Plastic Parfait Cups Mini Cheesecake Pots Reusable Dessert Bowls for Pudding Fruit Mousse and Ice Cream
Fhintory£6.874.8★
What buyers say about dessert cups
What buyers praise and complain about, mined from review topics.What buyers love
“Good size”
“Great cups and good quality and size”
“Exactly what i needed”
“Worth it”
“Sturdy individual dessert bowls”
“Great dessert pots”
“Very useful”
“our guests loved the clear square design which showed off the layers of the puddings beautifully”
“Great Quality Reusable Dessert Bowls”
“Durable and vey nice to see”
What buyers complain about
“didn't fit properly”
“Disappointing Quality and Poor-Fitting Lids”
“cracked so unusable”
“These are expensive for 25 at £7.99”
“Flimsy”
“making them difficult to use”
“Small and thin”
“misleading video”
“it just wont”
“Waste of money”
Top return reasons
Common questions
- Is dessert cups profitable to sell on Amazon United Kingdom?
- The niche generates £254K/yr across 64 tracked products. 3 of 16 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Worth a look (62/100).
- How competitive is the dessert cups niche?
- 43 brands and 53 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 40% of demand.
- What do buyers complain about in dessert cups?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.7%.
- When does demand for dessert cups peak?
- Demand peaks in Mar–Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the dessert cups niche?
- Listings span £4.90–£21.33; the average listing price is £9.95 (sweet spot $15–$100). The average incumbent carries 207 reviews — the moat a new listing must climb.