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Desk Chair No Wheels

Maybe

Returns run at only 0.2% of orders. But buyers convert on only 1.0% of searches, so Desk Chair No Wheels is a Maybe.

Flapen Score
59
59 / 100
Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 51
Market size
£205K/yr448K searches / yr
90-day growth
-22.2%search demand this quarter
Competition
18%top-5 click share · 53 brands · 76 sellers

Flapen Score

Desk Chair No Wheels against its category

The dotted line is the Home & Garden average. Past it, Desk Chair No Wheels is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Desk Chair No Wheels market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Desk Chair No Wheels 448K times last year and spent an estimated £205K. The top 5 brands take 46% of clicks. Demand peaks in Oct–Nov. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 448K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £205K a year.

Searches, last 12 months
448K
Growth, 90 days vs prior 90
-22.2%
Conversion, latest week
1.0%
Market size, estimated
£205Ka year
Peak month
November2.1× the quietest month
Top search term
desk chair no wheels93K searches a year

02 · Price

A sale here is worth £46.17.

Listings sell for £46.17 on average, from £6.45 to £218.74. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £46.17 that is £0 to £5K a year per listing.

Average price
£46.17inside the $15 to $100 sweet spot
Price range
£6.45–£218.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #248 within Furniture. It carries 566 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
36%
Out of stock, average day
12.0%
Average rank
#248in Furniture
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
566per listing
Listings tracked
142

04 · Newcomers

Amazon counts 12 of last year's 38 launches as successful.

38 products launched here in the last 12 months. Amazon counts 12 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
38
Successful launches
12Amazon's first-year sales bar
Average brand age
35 months

Products

Top Desk Chair No Wheels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

£0£4K£8K£12K£16K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

53 falling

Sellers

76

Top-5 brand share

46%

Top 20: 80%

Top-5 click share

18%

Top 20: 41%

Open market

50%

  • Yaheetech16%
  • naspaluro11%
  • SONGMICS7%
  • HOMCOM6%
  • mcc direct6%
  • Aivermeil4%

Demand

Desk Chair No Wheels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Desk Chair No Wheels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • desk chair no wheels93K/yr
  • white chair63K/yr
  • pink office chair51K/yr
  • vanity chair with wheels33K/yr
  • office chair no wheels34K/yr
  • vanity desk chair23K/yr
  • armless office chair16K/yr
  • armless desk chair13K/yr
  • chair on wheels12K/yr
  • cheap chair12K/yr

Reviews and returns

What reviews say buyers love and hate about Desk Chair No Wheels

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall9%

It would appear that the manufacturer doesn't pay too much attention to quality assurance

The product cheap for a reason the quality is poor

Bad quality

Comfort-Overall9%+2.15

Not super comfortable

It is not as comfortable as it looks

Not very comfortable seat

Size-Overall8%−0.08

Smaller than expected

It's a lot bigger than I was expecting

Not fit for purpose in the slightest

Durability7%−0.13

Breaks easily

Broke within a month

not remotely durable

Assembly/Installation7%+0.81

Impossible assembly

Too difficult for me to assemble

Tricky assembly

Love

Comfort-Overall28%+2.15

Comfortable and reasonably priced

has been comfortable for regular use

Comfortable Chair

Assembly/Installation15%+0.81

Easy to put together

Easy to install

EASY TO ASSEMBLE

Value For Money13%+1.25

Excellent value

Not expensive

Money well spent

Quality-Overall12%

Amazing quality

Good quality, easy to put together

Great build quality

Strength5%+0.26

Strong chair

Its sturdy

Nice sturdy chair

Return

0.2% Return rate 44% Fixable by listing

Size-Overall28%▅██▇▇▇

Smaller than expected

It's a lot bigger than I was expecting

Not fit for purpose in the slightest

Comfort-Overall12%█▅▄▅▄▅

Not super comfortable

It is not as comfortable as it looks

Not very comfortable seat

Defective Material/Parts10%█▆▅███
Color6%▄█▅▇▅▃
Quality-Overall6%▆▃█▄▄▆

It would appear that the manufacturer doesn't pay too much attention to quality assurance

The product cheap for a reason the quality is poor

Bad quality

FAQ

Common Desk Chair No Wheels questions

Answered from the same tracked data.