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Copper Cup

Maybe

Returns run at only 0.9% of orders. But demand is soft, at -25.9% this quarter, so Copper Cup is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£132K/yr280K searches / yr
90-day growth
-25.9%search demand this quarter
Competition
50%top-5 click share · 17 brands · 26 sellers

Flapen Score

Copper Cup against its category

The dotted line is the Home & Garden average. Past it, Copper Cup is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Copper Cup market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Copper Cup 280K times last year and spent an estimated £132K. The top 5 brands take 65% of clicks. Demand peaks in Feb–Mar. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 280K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £132K a year.

Searches, last 12 months
280K
Growth, 90 days vs prior 90
-25.9%
Conversion, latest week
2.9%
Market size, estimated
£132Ka year
Peak month
February2.8× the quietest month
Top search term
copper cup120K searches a year

02 · Price

A sale here is worth £16.08.

Listings sell for £16.08 on average, from £6.03 to £34.92. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £16.08 that is £2K to £4K a year per listing.

Average price
£16.08inside the $15 to $100 sweet spot
Price range
£6.03–£34.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #2,564 within Glassware. It carries 240 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
84%
Out of stock, average day
3.7%
Average rank
#2,564in Glassware
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
240per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Copper Cup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£26K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

26

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

50%

Top 20: 85%

Open market

29%

  • HEALTHANDVEDA23%
  • zalati19%
  • zig zag9%
  • ANCIENTIMPEX7%
  • NZM7%
  • Hossejoy6%

Demand

Copper Cup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 2.8×

Search terms

Top Copper Cup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • copper cup120K/yr
  • copper cups29K/yr
  • copper cups for drinking water29K/yr
  • copper mug27K/yr
  • pure copper cup15K/yr
  • cooper cup9K/yr
  • copper mugs11K/yr
  • copper glass9K/yr
  • pure copper cups7K/yr
  • copper drinking cup4K/yr

Reviews and returns

What reviews say buyers love and hate about Copper Cup

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product10%−0.07

I was also a little disappointed it didn't appear to look exactly like the image shown as no logo stamp on it

False advertising

Fairly mixed feelings, some weird claims and oddities,

Rusts/Corrodes9%−0.13

Rusty

theyve started to rust inside already

makes my water like rust

Value For Money8%

Ok. Cheaper looking than i thought would be

Not worth the money

not good value

Size-Overall8%

Theyre slightly smaller than the cups we otherwise use

Large mugs

Small

Quality-Overall8%+3.19

Quality of product deteriorated after a few weeks

Poor quality - not worth the money

Rubbish

Love

Quality-Overall39%+3.19

Beautifully made

Amazing quality

Really nice quality perfect for a gift

Value For Money10%

worth the money

Good price

Good value for money

Advertised Vs Actual Product8%−0.07

As advertised

Even better than expected

this is exactly what this is

Gifting Purpose7%+0.50

As a gift

thoughtful as a gift

Also the perfect gift for loved ones

Temperature Retention7%+0.21

keeps the water cold

Does the job keeps water cool

Keeps drinks cold for ages

Return

0.9% Return rate 39% Fixable by listing

Rusts/Corrodes15%▁▃█▄▅▃

Rusty

theyve started to rust inside already

makes my water like rust

Size-Overall11%█▄▂▁▃▂

Theyre slightly smaller than the cups we otherwise use

Large mugs

Small

Quality-Overall10%▁▁▂▆▇█

Quality of product deteriorated after a few weeks

Poor quality - not worth the money

Rubbish

Advertised Vs Actual Product9%▁█▂▆▁▂

I was also a little disappointed it didn't appear to look exactly like the image shown as no logo stamp on it

False advertising

Fairly mixed feelings, some weird claims and oddities,

Leak-Proof8%▁▄▄▆▂█

When my jug arrived it was leaking from the point where the handle connects to the jug

Leaking

Leaks and feel cheap

FAQ

Common Copper Cup questions

Answered from the same tracked data.