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Cake Stand

Maybe

The top 5 brands take only 45% of clicks. But demand is soft, at -28.8% this quarter, so Cake Stand is a Maybe.

Flapen Score
62
62 / 100
Top 14% of 5,777 Home & Garden niches · +11 vs the category median of 51
Market size
£549K/yr1.5M searches / yr
90-day growth
-28.8%search demand this quarter
Competition
29%top-5 click share · 47 brands · 84 sellers

Flapen Score

Cake Stand against its category

The dotted line is the Home & Garden average. Past it, Cake Stand is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cake Stand market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cake Stand 1.5M times last year and spent an estimated £549K. The top 5 brands take 45% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £549K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-28.8%
Conversion, latest week
2.3%
Market size, estimated
£549Ka year
Peak month
March1.5× the quietest month
Top search term
cake stand727K searches a year

02 · Price

A sale here is worth £16.08.

Listings sell for £16.08 on average, from £5.68 to £37.09. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £16.08 that is £4K to £8K a year per listing.

Average price
£16.08inside the $15 to $100 sweet spot
Price range
£5.68–£37.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #107 within Dishware & Serving Pieces. It carries 436 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
82%
Out of stock, average day
11.9%
Average rank
#107in Dishware & Serving Pieces
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
436per listing
Listings tracked
68

04 · Newcomers

Amazon counts 2 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Cake Stand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£16K£33K£49K£66K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

47 falling

Sellers

84

Top-5 brand share

45%

Top 20: 79%

Top-5 click share

29%

Top 20: 63%

Open market

50%

  • NWK17%
  • SZJYG10%
  • RSW7%
  • Crystals7%
  • Premier5%
  • Yangbaga5%

Demand

Cake Stand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Cake Stand search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cake stand727K/yr
  • afternoon tea stands150K/yr
  • cake stand with lid72K/yr
  • cake stands90K/yr
  • 3 tier cake stand48K/yr
  • cake stands for afternoon tea33K/yr
  • tiered cake stand36K/yr
  • cake dome47K/yr
  • glass cake stand37K/yr
  • afternoon tea stand34K/yr

Reviews and returns

What reviews say buyers love and hate about Cake Stand

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength19%−0.18

Too flimsy

just not very strong

Not sturdy

Quality-Overall18%+0.61

Cheap and wonky

Look very cheap

Disappointing quality

Assembly/Installation7%−0.04

The most difficult part to screw on was the short handle at the top

they don't screw on properly

Couldn't use it as it wouldn't screw together properly

Durability5%−0.05

Broke

broke after one use

It broke

Value For Money4%+1.38

looks expensive

These look far more expensive than what they are/should

Not worth the money sadly

Love

Quality-Overall25%+0.61

Great quality set

Amazing quality

Good quality, the base can be used as a bowl as well

Value For Money13%+1.38

competitive price

great value for money

Good value for money

Assembly/Installation12%−0.04

Easy to setup

very easy to install

Easy to assemble

Size-Overall7%+0.70

Fit for purpose

A great size in terms of diameter

Good size - took a decent amount of cupcakes

Strength7%−0.18

Brilliant stand sturdy

Sturdy enough for a full offering of cakes and sandwiches

It's sturdy

Return

1.7% Return rate 33% Fixable by listing

Size-Overall22%▆█▅▇▆█

Not fit for purpose

They are all loose

Large

Quality-Overall16%▇██▆██

Cheap and wonky

Look very cheap

Disappointing quality

Material Quality11%▆██▇▇▅

My only negative is that the hardware looks brassy gold and a bit cheap

Bit plastic

It's plastic

Strength10%▇▅██▅▆

Too flimsy

just not very strong

Not sturdy

Defective Material/Parts10%▆▆█▆▆▇

FAQ

Common Cake Stand questions

Answered from the same tracked data.