Cake Stand
MaybeThe top 5 brands take only 45% of clicks. But demand is soft, at -28.8% this quarter, so Cake Stand is a Maybe.
- Flapen Score
- 62 / 100Top 14% of 5,777 Home & Garden niches · +11 vs the category median of 5162
- Market size
- £549K/yr1.5M searches / yr
- 90-day growth
- -28.8%search demand this quarter
- Competition
- 29%top-5 click share · 47 brands · 84 sellers
Flapen Score
Cake Stand against its category
The dotted line is the Home & Garden average. Past it, Cake Stand is stronger. Inside it, weaker.
Market
The Cake Stand market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cake Stand 1.5M times last year and spent an estimated £549K. The top 5 brands take 45% of clicks. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
2.3% of searches ended in a purchase last week.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £549K a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- -28.8%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £549Ka year
- Peak month
- March1.5× the quietest month
- Top search term
- cake stand727K searches a year
02 · Price
A sale here is worth £16.08.
Listings sell for £16.08 on average, from £5.68 to £37.09. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £16.08 that is £4K to £8K a year per listing.
- Average price
- £16.08inside the $15 to $100 sweet spot
- Price range
- £5.68–£37.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£8K
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #107 within Dishware & Serving Pieces. It carries 436 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 82%
- Out of stock, average day
- 11.9%
- Average rank
- #107in Dishware & Serving Pieces
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 436per listing
- Listings tracked
- 68
04 · Newcomers
Amazon counts 2 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Cake Stand products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
3 Tiers Cake Display Stand White Afternoon Tea Stands Plastic Square Cup Cake Fruit Dessert Party Server Plates Stands Reusable Food Serving Platter Stand for Birthday Wedding Party
- Price
- £5.69
- Rating
- 4.0/5
- Reviews
- 461
- Age
- 3y ago

White Plastic Traditional Desserts Cake Stand Plate Display
- Price
- £6.15
- Rating
- 4.2/5
- Reviews
- 1,615
- Age
- 7y ago

Yangbaga Wood Cake Stand with Glass Dome 2-in-1 Magnetic Cake Stand with Lid-Multifunctional Cake Plate with Cover for Birthday/Kitchen/Party/Charcuterie Board 11IN
- Price
- £25.31
- Rating
- 4.6/5
- Reviews
- 123
- Age
- 1y ago

NWK 5 Piece Cake Stand Set with 2x 3-Tier Cupcake Stands + 3X Appetizer Trays Perfect for Wedding Birthday Baby Shower Thanksgiving Christmas New Year Party
- Price
- £13.29
- Rating
- 4.5/5
- Reviews
- 589
- Age
- 3y ago

NWK Pack of 2 Large Stable 3-Tier Cupcake Stand 30cm Height Plastic Cake Stand Food Round Display for Wedding Birthday Graduation Afternoon Tea Party (Silver Large)
- Price
- £10.65
- Rating
- 4.2/5
- Reviews
- 223
- Age
- 3y ago
Trending
90-day click momentum
Oleegil 3 Tiers Cake Stand - 2 Pack White Afternoon Tea Stands Cup Cake Fruit Dessert Party Stands for Weddings Birthdays & Party
- Price
- £11.14
- Rating
- 4.2/5
- Reviews
- 44
- Age
- 4mo ago

Crystals Cake Stand with Dome Lid 6 in 1 Multifunctional Clear Acrylic Cake Stand - Multi Purpose Display Container and Serving Stand for Birthday Presents Dinners Parties Decorations
- Price
- £15.51
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 1y ago

Homesphere Acacia Wood Cake Stand with Lid - 12in Round Dessert Table Display 2-in-1 Holder for Cheese Chips & Dips Nachos Fruit Platter Large Acrylic Cake Dome Cover
- Price
- £34.34
- Rating
- 4.6/5
- Reviews
- 833
- Age
- 4y ago

Premier Housewares Rotating Cake Decorating Turntable | White Plastic Spinning Stand For Birthday & Wedding Cakes | Smooth Cake Spinner for Icing Piping & Finishing Touches
- Price
- £7.08
- Rating
- 4.5/5
- Reviews
- 1,808
- Age
- 13y ago

ASelected 2 Pcs Large 3 Tier Cupcake Stand White Round Cake Display Stand 34cm Height Plastic Cake Stand Afternoon Tea Stands Reusable Food Serving Platter Stand for Birthday Wedding Party
- Price
- £7.61
- Rating
- 4.2/5
- Reviews
- 51
- Age
- 2y ago
Newest
by launch date
Oleegil 3 Tiers Cake Stand - 2 Pack White Afternoon Tea Stands Cup Cake Fruit Dessert Party Stands for Weddings Birthdays & Party
- Price
- £11.14
- Rating
- 4.2/5
- Reviews
- 44
- Age
- 4mo ago

MASTERTOP 6 in 1 Design Cake Stand with Lid Wooden Cake Display Stand with Acrylic Dome Cover Multifunctional Wood Cake Plate for Kitchen/Birthday/Picnic/Party/Charcuterie Clear 28cm
- Price
- £24.60
- Rating
- 4.5/5
- Reviews
- 730
- Age
- 1y ago

Pack of 11 NWK Cake Stand Set Cupcake Stand with 3 x Two-Tier and 3 x Three-Tier Cupcake Stands 4 x Appetizer Trays 1 x Tablecloth for Birthday Bridal Baby Shower Party (Silver)
- Price
- £21.35
- Rating
- 4.4/5
- Reviews
- 119
- Age
- 1y ago

Yangbaga Wood Cake Stand with Glass Dome 2-in-1 Magnetic Cake Stand with Lid-Multifunctional Cake Plate with Cover for Birthday/Kitchen/Party/Charcuterie Board 11IN
- Price
- £25.31
- Rating
- 4.6/5
- Reviews
- 123
- Age
- 1y ago

Crystals Cake Stand with Dome Lid 6 in 1 Multifunctional Clear Acrylic Cake Stand - Multi Purpose Display Container and Serving Stand for Birthday Presents Dinners Parties Decorations
- Price
- £15.51
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
47 falling
Sellers
84
Top-5 brand share
45%
Top 20: 79%
Top-5 click share
29%
Top 20: 63%
Open market
50%
- NWK17%
- SZJYG10%
- RSW7%
- Crystals7%
- Premier5%
- Yangbaga5%
Demand
Cake Stand search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Cake Stand search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cake stand727K/yr
- afternoon tea stands150K/yr
- cake stand with lid72K/yr
- cake stands90K/yr
- 3 tier cake stand48K/yr
- cake stands for afternoon tea33K/yr
- tiered cake stand36K/yr
- cake dome47K/yr
- glass cake stand37K/yr
- afternoon tea stand34K/yr
Reviews and returns
What reviews say buyers love and hate about Cake Stand
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too flimsy
just not very strong
Not sturdy
Cheap and wonky
Look very cheap
Disappointing quality
The most difficult part to screw on was the short handle at the top
they don't screw on properly
Couldn't use it as it wouldn't screw together properly
Broke
broke after one use
It broke
looks expensive
These look far more expensive than what they are/should
Not worth the money sadly
Love
Great quality set
Amazing quality
Good quality, the base can be used as a bowl as well
competitive price
great value for money
Good value for money
Easy to setup
very easy to install
Easy to assemble
Fit for purpose
A great size in terms of diameter
Good size - took a decent amount of cupcakes
Brilliant stand sturdy
Sturdy enough for a full offering of cakes and sandwiches
It's sturdy
Return
1.7% Return rate 33% Fixable by listing
Not fit for purpose
They are all loose
Large
Cheap and wonky
Look very cheap
Disappointing quality
My only negative is that the hardware looks brassy gold and a bit cheap
Bit plastic
It's plastic
Too flimsy
just not very strong
Not sturdy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cake Stand questions
Answered from the same tracked data.









