Balloons
Balloons clears our launch bar: a $905K/yr market growing +5.4% this quarter with returns at 0.4%.
Flapen Score
Is Balloons profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Balloons is a £905K/yr Amazon United Kingdom market (2.1M searches/yr). The top 5 brands hold 54% of demand. Verdict: Launch it — 60/100.
Balloons: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +5.4% over the last 90 days and 9.0% of searches end in a purchase.
£905K
revenue / yr
Who owns the niche?
The top 5 brands hold 54% of demand, so 46% of the market is open.
46%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 27 products
Top Balloons products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Kelfara Assorted Rainbow Party Balloons - 100 Pack 12 inch Multicolour Latex Balloons Helium Bright Color Balloon for Kids Birthday Rainbow Party Decorations Baby Shower Wedding Graduation
- Price
- £5.71
- Rating
- 4.6/5
- Reviews
- 835
- Age
- 2y ago
LOKITOKI Latex Balloons 20-Pack Rainbow Colours 10-12 inch Party Decorations for Birthday Wedding Anniversary
- Price
- £2.88
- Rating
- 3.9/5
- Reviews
- 43
- Age
- 1y ago
Artier 30 Biodegradable Multicoloured Balloons in 10 Colours. 12 Inch Large Eco Friendly Balloons. Perfect for Kids Parties Baby Showers Weddings Anniversaries. For Helium or Air Use
- Price
- £5.27
- Rating
- 4.6/5
- Reviews
- 601
- Age
- 4y ago
QIFU Pastel Balloons 100 Pack Party Latex Balloon - 12 Inch Rainbow Balloon Macaron Pink Yellow Purple Green Blue Balloons For Kids Girl Birthday Party Decorations Princess Engagement Baby Shower
- Price
- £5.71
- Rating
- 4.6/5
- Reviews
- 342
- Age
- 10mo ago
100 Pcs Multicoloured 12-Inch Latex Balloons Rainbow Assortment
- Price
- £3.48
- Rating
- 4.1/5
- Reviews
- 86
- Age
- 1y ago
Trending
90-day click momentum
ZENO Multicoloured Balloons 50 Pack 12 Inch / 30cm Helium Grade Latex Balloons with Ribbon & Balloon Chain Party Balloons for Kids Birthday Parties & Celebrations
- Price
- £3.60
- Rating
- 4.4/5
- Reviews
- 258
- Age
- 6mo ago
Happium Happy Birthday Balloons 12 Multicoloured Printed Latex Balloons for Girls Boys 10 pcs Happy Birthday Decorations Anniversary Party
- Price
- £3.33
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 6y ago
Arister Rainbow Balloons 50 Pack 12 Inch Multicolour Latex Assorted Bright Party Balloons for Kids Birthday Decorations Baby Shower Wedding Gender Reveal Graduation & Event Decorations
- Price
- £4.98
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 5mo ago
LOKITOKI Latex Balloons 100-Pack 10-12 inch Multi-Colour Party Decorations Rainbow Colours for Birthday Wedding Anniversary & Baby Shower
- Price
- £5.20
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 1y ago
Rainbow Party Balloons 50 Pack Metallic Multicoloured Large 12 Inch Thick Latex Biodegradable Helium Party Ballons for Birthday Wedding Baby Shower Events Decoration Arch Garland
- Price
- £3.81
- Rating
- 4.3/5
- Reviews
- 3,394
- Age
- 10y ago
Newest
by launch dateArister Rainbow Balloons 50 Pack 12 Inch Multicolour Latex Assorted Bright Party Balloons for Kids Birthday Decorations Baby Shower Wedding Gender Reveal Graduation & Event Decorations
- Price
- £4.98
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 5mo ago
ZENO Multicoloured Balloons 50 Pack 12 Inch / 30cm Helium Grade Latex Balloons with Ribbon & Balloon Chain Party Balloons for Kids Birthday Parties & Celebrations
- Price
- £3.60
- Rating
- 4.4/5
- Reviews
- 258
- Age
- 6mo ago
Omrel Rainbow Balloons 100 Pack 12inch Party Birthday Balloons Colourful Balloon Multicoloured Latex Balloons Helium Balloons For Party Decoration Babyshower Wedding School Decor Carnival
- Price
- £5.93
- Rating
- 4.6/5
- Reviews
- 65
- Age
- 7mo ago
Omrel Metallic Balloons 50pcs Metallic Rainbow Balloons Birthday Balloons with Pink Blue Gold Green Helium Balloon Multicoloured Chrome Ballon for Iridescent Party Wedding Engagement Decorations
- Price
- £5.91
- Rating
- 4.6/5
- Reviews
- 65
- Age
- 7mo ago
Green and Gold Balloons 60pcs Dark Green Metallic Gold Latex Balloon Set with Golden Confetti Balloons Sage Jungle Theme Party Balloon Decoration for Birthday Christening Anniversary Baby Shower
- Price
- £5.54
- Rating
- 4.4/5
- Reviews
- 392
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
22 falling
Sellers
27
Top-5 brand share
54%
Top 20: 98%
Top-5 click share
51%
Top 20: 91%
Open market
41%
- Kelfara17%
- LOKITOKI14%
- Artier10%
- Omrel7%
- QIFU6%
- HYKJNBW6%
Balloons demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Balloons search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- balloons1.0M/yr
- birthday balloons340K/yr
- helium balloon100K/yr
- balloon83K/yr
- ballons64K/yr
- helium balloons59K/yr
- balloons 100 pack50K/yr
- baloons45K/yr
- rainbow balloons38K/yr
- party balloons43K/yr
What reviews say buyers love and hate about Balloons
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Colours are bright”
“overall quality is consistent”
“Amazing value”
“Nice size”
“They inflate easily”
What buyers complain about
78% of reviews“Fishy smell”
“Cheap”
“by morning both had completely deflated”
“Was not equal amount of colours at all”
“Elastics broke”
Balloons return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
40%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Balloons questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
